Channel Programs

Channel Programs

Lacework brings Faraz Siraj on board as first VP of Americas Channels to drive partner growth

November 29, 2022 Mark Cox Comments Off on Lacework brings Faraz Siraj on board as first VP of Americas Channels to drive partner growth
Lacework has been working toward a partner-first sales motion, which Siraj will intensify by better aligning their efforts with productive partners.

Channel Programs

Aqua Security remakes channel program to drive sales of cloud native application protection platform

November 22, 2022 Mark Cox Comments Off on Aqua Security remakes channel program to drive sales of cloud native application protection platform
The company just also increased their efforts in Canada, hiring Serge Bertini as their first Canadian country manager.

Channel Programs

Secureworks continues transition from MSSP to security vendor by implementing partner-first strategy

November 21, 2022 Mark Cox Comments Off on Secureworks continues transition from MSSP to security vendor by implementing partner-first strategy
Partner First launches across North America at the beginning of December, with the rest of the world to follow in 2023

Big Data

Alteryx expands partner ecosystem and strengthens relationship with Snowflake

November 21, 2022 Mark Cox Comments Off on Alteryx expands partner ecosystem and strengthens relationship with Snowflake
Alteryx’s shift to a partner-led strategy, their expansion of their ISV ecosystem, and their encouraging of joint sales between themselves, partners and ISVs, has led to a major increase in channel business.

Channel Programs

Fortra sees rebrand from HelpSystems as integral to channel plans

November 18, 2022 Mark Cox Comments Off on Fortra sees rebrand from HelpSystems as integral to channel plans
Fortra hopes to complete the integration of companies acquired in 2022 by the 2023 fiscal year, but they are holding to their position that the integration will not result in a purge of partners.

Channel Programs

Microsoft partnership will drive opportunities for Tanium partners, channel chief says

November 16, 2022 Robert Dutt Comments Off on Microsoft partnership will drive opportunities for Tanium partners, channel chief says
Todd Palmer says new deal with Microsoft will make Tanium more valuable to partners, and partners more valuable to customers.

Channel Programs

Barracuda names Jason Beal to newly created Vice President, Worldwide Partner Ecosystems position

November 16, 2022 Mark Cox Comments Off on Barracuda names Jason Beal to newly created Vice President, Worldwide Partner Ecosystems position
Beal said that the creation of this global channel role – a first for Barracuda – shows their commitment to strengthening their channel further.

Artificial Intelligence

Ivanti continues channel consolidation with launch of new Partner Portal and Campaign Central marketing platform

November 14, 2022 Mark Cox Comments Off on Ivanti continues channel consolidation with launch of new Partner Portal and Campaign Central marketing platform
The new tools are part of Ivanti’s efforts to get more value out of its  channel by making it more effective.

Channel Programs

CloudBees looks to better enable new types of partners with revamped CloudBees Partner Network

November 7, 2022 Mark Cox Comments Off on CloudBees looks to better enable new types of partners with revamped CloudBees Partner Network
The new channel program is particularly designed to support partner types like system integrators and CSPs that CloudBees has recently made a priority in their channel-building efforts.

Channel Programs

New Cisco specializations go cross-architecture

November 3, 2022 Robert Dutt Comments Off on New Cisco specializations go cross-architecture
With a trio new specializations around Cisco hybrid cloud solutions, the company is aiming to make it easier for partners to add more specilaization and differentiation.