The new Partner Acceleration Program, along with a new partner portal, are focused on better enabling global resellers and distributors, but as Nitro expands their platform approach, including eSignature as well as PDF, they are also strengthening bonds with new types of partners.
Morpheus Data, which has seen growth in the scale of their channel business and the level of partner involvement, is introducing a range of new incents, aimed at both partner companies and engineers.
The new program, which is designed to be simple and flexible, dumps some program concepts the company considers legacy, and moves to a two-tiered structure of Authorized and Invested partners.
Zoho’s new platform combines an enhanced version of their existing Zoho Analytics solution with Zoho DataPrep, a new offering which provides data cleansing capabilities.
The acquisition of Kubernetes management platform provider Rancher Labs in late 2020 marked a key step in the evolution of SUSE’s market strategy from selling their Linux OS to selling a full solution stack around it.
FinancialForce’s CEO also noted that the company has reinvigorated its channel focus in the last year, which is playing a role in accelerating their momentum.
Syntax, an enterprise cloud ERP solutions provider, was primarily an Oracle specialist before a 2019 acquisition gave them a strong SAP presence in Europe and Asia, and now with the acquisition of Illumiti, whose business is mainly in the U.S. and Canada, they make a similar upgrade to their North American capabilities.
The opening keynote from Ivanti’s senior executives focused on Ivanti Neurons, which was introduced last summer, and which they see as central to addressing both remote working issues and facilitating Ivanti’s converged solutions strategy.
Ivanti has completed several major acquisitions during the last year, which means customers looking for guidance about the direction their assets will be heading.
ServiceMax introduced ServiceMax Asset 360 for Salesforce last year, complementing their long-standing field service management platform, to build on the strong momentum the new platform is showing. Now they have introduced a new partner program to support it.
The Broadcom Software services channel had been focused around a single partner, a model based on its CA acquisition, but they concluded that simply wasn’t going to work with the acquired Symantec assets, so have revamped their channel services model.
Both enhanced platforms have similar objectives, of making the user experience even smoother, and providing more integrations to other Salesforce tools.
Pillir’s redesigned platform combines their original ability to translate SAP legacy code into modern low-code with a lego block system that greatly speeds up the process, and the channel is the focus of their Go-to-Market strategy.
The Spotfire, Streaming and Data Science solutions have been more deeply integrated on TIBCO’s platform, which improves customer time to value, and has channel partners enthusiastic.
Blue Prism kicked off the first day of their three day virtual event by articulating their view of where software robotics is headed, and unveiling the new Blue Prism v7.
Zoho is establishing its Canadian headquarters in Cornwall Ontario, as part of its new global policy of establishing offices in less expensive places for employees to live.
BitTitan also plans to bring Perspectium’s data synchronization platform into the Microsoft ecosystem, where it has not played until now, and introduce it to BitTitan’s channel partners.
The Amplitude Partner Ecosystem, which is much more systematic than anything Amplitude has had before, includes both technology and Go-to-Market partners, and is designed to amplify the growth potential of the other initiatives.
Ataccama launched its Ataccama ONE Gen2 Platform into beta in November, and used its flagship customer event to highlight both its general availability and its ability to address customer concerns enumerated in a new study that was also featured at the event.
Sage Data and Analytics is a BI toolkit designed to appeal to growing interest in this kind of solution downmarket, as well as to make it relatively easy to engage with the product and see a quick ROI return.
