D&H is looking to get partners selling these devices in bundles with services and Microsoft software, rather than as separate low margin hardware products, which is how many have been sold in the past.
Aruba’s other big announcement on the first day of their Aruba Atmosphere event is the enhancement of their high-end APs with indoor location services through the introduction of GPS-based coordinates.
While the partnership provides very specific benefits to both companies, it also will assist their channel partners, many of whom have already been integrating the two sets of technologies in the field to leverage their benefits.
Zebra’s new specialization is not targeted at a broad partner base but at a fairly select number of partners who already have an SMB practice, and is focused on making those practices even more profitable and effective.
Cradlepoint’s new high end wireless router enters the market at a time when Cradlepoint continues to bolster its strength in Canada, and when the 5G market here is strengthening, with a very strong spectrum auction taking place a month ago.
The opening keynote from Ivanti’s senior executives focused on Ivanti Neurons, which was introduced last summer, and which they see as central to addressing both remote working issues and facilitating Ivanti’s converged solutions strategy.
The new association launches with its first ten members, which does not yet include any of the largest players in the space, and a goal of removing confusion among customers and channel partners about the multiple definitions used around remote and hybrid work.