Cloud

APIs

Cisco has simplified security for Managed Service Providers, accelerating their Hybrid Mesh Firewall deployments and Business Growth

November 6, 2025 Mark Cox 0
At the Cisco Partner Summit in San Diego, Cisco made a major announcement to help MSPs [managed service providers] deliver security services more effectively and more profitably. They announced a significant platform advancement that adds […]
APIs

NETSCOUT expands capabilities to support enterprise compliance requirements in cloud environments

November 3, 2025 Mark Cox 0
NETSCOUT says it has extended continuous end-through-end monitoring to enhance attribution for audit controls and incident reports, prove zero-trust network policies, and shorten time to detect, contain, and document incidents, thus delivering essential visibility for compliance evidence, data protection and secure operations.

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APIs

Backblaze research notes hidden cost of cloud object storage fees

November 3, 2025 Mark Cox 0
95% of organizations report surprise cloud storage fees, as rising egress costs reshape infrastructure strategies and drive demand for transparent alternatives.

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Backup

Jan Ursi lays out global partner strategy for Keepit

October 29, 2025 Mark Cox 0
Jan Ursi takes over as channels leader at Danish SaaS data and backup company Keepit, where he outlined his strategy for driving the company  forward.

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Artificial Intelligence

NinjaOne places automated endpoint management platform in Microsoft Azure Marketplace

October 29, 2025 Mark Cox 0
Microsoft Azure customers worldwide now gain access to NinjaOne’s automated endpoint management platform to take advantage of the scalability, reliability, and agility of Azure to drive application development and shape business strategies.

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Agent

Rubik, Cognizant launch cyber resilience-based partnership

October 28, 2025 Mark Cox 0
Cognizant and Rubrik’s partnership advances outcome-based cyber resilience, combining AI-driven security and global scale to move from reactive recovery to proactive resilience.

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Channel Communities

TD SYNNEX partners with IBM Cloudability to empower partners with cloud financial management

October 27, 2025 Mark Cox 0
Distributor TD SYNNEX has commenced a TD SYNNEX Global FinOps Practice powered by IBM Cloudability, which is targeted . The practice is geared at helping partners build their own practice with the assistance of Cloudability.

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Agent

Riverbed introduces new Riverbed Data Express Service for large-scale massive AI dataset movement

October 22, 2025 Mark Cox Comments Off on Riverbed introduces new Riverbed Data Express Service for large-scale massive AI dataset movement
The new Riverbed Data Express Service, built on Oracle Cloud Infrastructure, is designed to let enterprises radically accelerate the movement of massive datasets now required to prepare and deploy AI models at scale at speeds up to 10X faster than traditional solutions.

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Artificial Intelligence

Stibo Systems launches ProductGen AI with generative AI capability

October 17, 2025 Mark Cox Comments Off on Stibo Systems launches ProductGen AI with generative AI capability
MDM specialist Stibo Systems’ ProductGen AI is a new generative AI capability embedded in the company’s Product Experience Data Cloud (PXDC) which moves MDM out of the back office and positions it as category-essential infrastructure powering digital commerce, sustainability, and AI adoption.

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Artificial Intelligence

JumpCloud and Google Workspace partner to launch new Work Transformation Set on Google

October 16, 2025 Mark Cox Comments Off on JumpCloud and Google Workspace partner to launch new Work Transformation Set on Google
Today, JumpCloud, which makes a zero trust unified cloud-based platform  for identity, device, and access management, is taking it to Google Workspace. The two companies have announced that JumpCloud is collaborating with Google Workspace to […]
Certifications

Aryaka reworks and simplifies their channel program

October 15, 2025 Mark Cox Comments Off on Aryaka reworks and simplifies their channel program
Simplicity is really the key here, as it is behind many of the changes, including ease on onboarding, as Aryaka positions itself for accelerated channel-led growth.

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Artificial Intelligence

NetApp strengthens enterprise-grade data platform to accelerate modern AI workloads

October 14, 2025 Mark Cox Comments Off on NetApp strengthens enterprise-grade data platform to accelerate modern AI workloads
The two big enhancements, both new, are exabyte-scale AFX systems with disaggregated storage, and an AI Data Engine built with NVIDIA, both of which deliver on NetApp’s AI vision.

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Artificial Intelligence

d-Matrix announces SquadRack rack-scale solution to provide AI Inference at data centre scale 

October 14, 2025 Mark Cox Comments Off on d-Matrix announces SquadRack rack-scale solution to provide AI Inference at data centre scale 
Generative AI inference trailblazer d-Matrix partners with Arista, Broadcom and Supermicro to create the industry’s first blueprint for disaggregated standards-based rack-scale solutions for ultra-low latency batched inference.  

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Agent

NetApp deepens partnership with Google Cloud by adding block storage

October 14, 2025 Mark Cox Comments Off on NetApp deepens partnership with Google Cloud by adding block storage
While there are other changes broadening the Google relationship, the big one is that flexible and powerful block storage is now available in Google Cloud NetApp Volumes, along with even greater AI integration for enterprise transformation.

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Backup

Object First targets edge locations and smaller businesses with new Ootbi Mini immutable storage appliance

October 10, 2025 Mark Cox Comments Off on Object First targets edge locations and smaller businesses with new Ootbi Mini immutable storage appliance
The Ootbi Mini broadens the market for Object First storage to ROBOs and smaller businesses, while also adding a honeypot feature and a beta for fleet managers which should appeal to MSPs in particular.

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Cloud

Microsoft Intune specialist Devicie expands channel reach through Pax8 marketplace

October 9, 2025 Mark Cox Comments Off on Microsoft Intune specialist Devicie expands channel reach through Pax8 marketplace
Devicie Intune deployment and maintenance solutions for Microsoft environments are now accessible to Pax8’s over 40,000 managed service providers.

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Artificial Intelligence

Sage makes platform smarter and faster by acquiring Criterion HCM

October 9, 2025 Mark Cox Comments Off on Sage makes platform smarter and faster by acquiring Criterion HCM
Criterion strengthens Sage’s ability to support mid-sized businesses scale faster with its unified, AI-powered HR system that improves Human Capital Management by eliminating admin and driving performance.

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Channel Programs

Network observability vendor NetBrain unveils ACE+ Partner Program

October 8, 2025 Mark Cox Comments Off on Network observability vendor NetBrain unveils ACE+ Partner Program
The all-in-one channel program includes cloud and desktop licensing options, plus a library of pre-built automations with free, full-platform access, allowing partners to rapidly generate customer network assessments and accelerate sales cycles

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Case Studies

V2 Cloud introduces new partner program for MSPs

October 6, 2025 Mark Cox Comments Off on V2 Cloud introduces new partner program for MSPs
In addition to MSPs, the new program reaches out to ISVs as well, in order to build stronger and more collaborative relationships with partners.

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Artificial Intelligence

GraceBlocks integrates Google Gemini AI Models to build intelligent, automated workflows without writing code

October 6, 2025 Mark Cox Comments Off on GraceBlocks integrates Google Gemini AI Models to build intelligent, automated workflows without writing code
The GraceBlocks integration focuses on SMBs, with an “Intelligence Pillar” that lets GraceBlocks deliver custom-built, AI-powered solutions that streamline complex operations and provide data-driven insights, without writing any code.

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