Channel Programs

Channel Programs

Trellix launches new Xtend partner program to move beyond limitations of legacy programs

October 3, 2022 Mark Cox Comments Off on Trellix launches new Xtend partner program to move beyond limitations of legacy programs
While McAfee was relatively channel-positive, and FireEye somewhat less so, the new Trellix program has emphasized partner experience and better margins, with strong focuses on training and developing a service practice around Trellix.

Channel Programs

Grip Security launches first partner program to drive sales of their SaaS application protection

September 23, 2022 Mark Cox Comments Off on Grip Security launches first partner program to drive sales of their SaaS application protection
Grip is looking to add partners who understand the differentiated value of their offering, and the uniqueness that it will provide to customers looking for improved SaaS security.

Channel Programs

CrowdStrike launches separate partner program for service providers

September 19, 2022 Mark Cox Comments Off on CrowdStrike launches separate partner program for service providers
The new CrowdStrike Powered Service Provider Program (CPSP) program is the first such organization CrowdStrike has created for service provider partners, and offers them a variety of bundles and discounts.

Channel Programs

Cloud backup provider Redstor launches first partner program for North American MSPs

September 12, 2022 Mark Cox Comments Off on Cloud backup provider Redstor launches first partner program for North American MSPs
Redstor has had a presence in Britain for many years, and is now ramping up their efforts in North America, with new tools and benefits for MSPs as part of their All Access Partner Program.

Channel Programs

SAP rethinks partnering approach with new Competency Framework

September 9, 2022 Mark Cox Comments Off on SAP rethinks partnering approach with new Competency Framework
The new Competency Framework from SAP PartnerEdge is an explicit all-in on cloud model which does not reward on-prem projects, and which introduces seven new competencies.

Channel Programs

ScaleFlux signs North American disti deal with TDSYNNEX to complete construction of channel Go-to-Market capabilities

September 8, 2022 Mark Cox Comments Off on ScaleFlux signs North American disti deal with TDSYNNEX to complete construction of channel Go-to-Market capabilities
The distribution deal complements ScaleFlux’s channel expansion, which has seen the release of a product for partners, and the launch of their first partner program.

No Picture
Channel Programs

VMware extension of Cloud Universal Model to Azure is major news for Canada

September 1, 2022 Mark Cox Comments Off on VMware extension of Cloud Universal Model to Azure is major news for Canada
A new version of the VMware Partner Program set to roll out next February, making this inaugural VMware Explore event a very interesting one for Canadian partners.

Channel Programs

VMware doubles down on increasing relationships with strategic vendor partners

August 31, 2022 Mark Cox Comments Off on VMware doubles down on increasing relationships with strategic vendor partners
Ricky Cooper, who has now formally assumed the permanent role of VMware global channel chief, talked with ChannelBuzz at the VMware Explore event about the initiatives they have planned even before the newly announced changes to the partner program kick in early next year.

Channel Programs

HP aims to take Amplify Impact program global

August 30, 2022 Robert Dutt Comments Off on HP aims to take Amplify Impact program global
Vendor pledges expansion of sustainability-focused partner, new partner training and community hub at Amplify Executive Forum.

Channel Programs

Identity verification vendor Veriff looks to scale up partner ecosystem with first channel program

August 29, 2022 Mark Cox Comments Off on Identity verification vendor Veriff looks to scale up partner ecosystem with first channel program
The Revenue Expansion with Veriff [REV] marks the company’s transition from a largely direct model, and is designed around accommodating flexibility in partner business models.