2021 in many ways will be as challenging of 2020 but will also present opportunity to the Channel to reinvent itself.By Charla Bunton-Johnson, Global Director of Partner Sales, Development, Marketing, and Channel Chief, WekaIO, Inc. LinkedIn Many years ago, I started my career in the Channel working for Ingram Micro (at the time called…
TrueCommand, which is a key element in iXystems’ hybrid cloud strategy, will be supported by the iXsystems Partner Program.
Also announced, at Hitachi’s AdVantage 2020 event, was the HNAS, a more powerful upgrade of their NAS gateway solution, and new channel tools and incents to help sell the new offerings.
The announcements strengthen Lenovo’s storage and data management portfolio, and improve their ability to deliver an end-to-end analytics-driven solution.
Pure also introduces a subscription version of the FlashStack reference architecture, built on its long-standing partnership with Cisco.Pure Storage has announced a significant expansion of their Pure as-a-Service consumption-based offerings. They have unveiled a new Service Catalog which provides public cloud levels of price transparency. They have introduced new Block service tiers, including one that…
New Senior Director of Channels Joe Sacchetti talks to ChannelBuzz about the storage-as-a-service provider’s pivot to a complete channel-focus, and the impact this will have on strategy going forward.
Metallic Database Backup and Metallic File & Object Backup are the other new offerings, all built on the Metallic Core Backup & Recovery solution.
The big changes involve making the whole Go-to-Market strategy more systematic, and include the addition of an internal sales team to work with partners, but some enhancements have been made to the partner program as well to make it more effective.
MSP360 has also reworked its pricing structure, separating MSPs from end users and giving MSPs greatly preferred pricing to remove what the company decided was channel conflict which worked against MSPs.
In addition to broadening out and strengthening their object, block and file storage portfolios, OVHcloud also announced a new AI initiative to facilitate easier deployments of AI pilots into production.
While Diamanti Ultra continues Diamanti’s move from being hardware to software-focused, they are still working on putting their key storage and networking I/O offload technologies that optimize performance into the cloud.
Pure Storage also announced new expanded incents around new logos and their Pure-as-a-Service offering, the availability of their Pure Sizer Tool for larger platforms, and the formal introduction of their new portal with role based learning tools, which became available several weeks ago.
NetApp’s CEO kicked off NetApp INSIGHT with the same kind of precise and combative address he generally gives in his non-virtual speeches, and explained NetApp’s strategy and why he thinks it will help customers address current problems.
StorCentric is the holding company that owns enterprise storage brands Nexsan and Vexata, and the SMB-focused Drobo and Retrospect, is releasing to GA the first solution under the StorCentric brand with the software Data Mobility.
The new cloud-native solution is built on the WekaFS file system, and integrated into unified storage solutions though reference architectures with object storage Technology Alliance partner vendors like AWS, Cloudian, Hitachi Vantara, IBM, Seagate, Quantum, and Scality.
Together with NetApp Cloud Manager, and NetApp Virtual Desktop Management services, which are also being announced at NetApp Insight, NetApp is unveiling a differentiated suite of applications for both traditional and cloud partners to sell.
Infinidat has done well in the last two quarters, and credits a channel management strategy that goes beyond switching to Zoom calls.Enterprise storage provider Infinidat has been doing well in 2020, despite the fact that they sell expensive on-prem storage to enterprises in the middle of a pandemic. That has involved getting more from the…
The new TrueNAS SCALE rounds out the company’s software options, while the R-Series, which addresses non-mission critical use cases, and can still scale to huge capacities when paired with the HCI software, adds to the hardware options.
The ONTAP changes are highly significant and include the addition of both continuous data availability and S3 object services.
The security enhancements include end-to-end AES data encryption, TLS support, an X.509 digital certificate and new Kubernetes support.
