
While Mitel’s channel has recently gone through some structural changes, the focuses, including an emphasis on Customer Lifecycle Management, have remained consistent, and Mitel is doubling down in those areas.
The Cornwall office fits with Zoho’s overall hub and spoke strategy, and enables the high emphasis they are placing on a bilingual strategy and being able to communicate with French speaking customers in French.
A key benefit for traditional AV partners who have sold Zoom Rooms in the past, but been largely excluded through regulations from selling phones, is that they will be able to resell Zoom Phones with Native Capabilities. This will be phased in by geos, and while the U.S. and Canada are not in the first wave, they are on the road map.