Channel Programs

Channel Programs

Expanded channel, partner program are priorities for first TmaxSoft channel chief

February 6, 2018 Mark Cox Comments Off on Expanded channel, partner program are priorities for first TmaxSoft channel chief
Moses Mathuram has responsibility for strategy involving all types of TmaxSoft partners, but thinks the reseller channel in particular can be leveraged better, and that adding distribution is a way to do it.

Channel Programs

HP looks to democratize 3D printing with portfolio expansion and more accessible partner program

February 5, 2018 Mark Cox Comments Off on HP looks to democratize 3D printing with portfolio expansion and more accessible partner program
The new 300 and 500 series models are significantly smaller and less expensive than HP’s original 3D product, and the new channel program is intended to bring more mainstream HP partners into 3D printing, particularly those whose business touches on education.

Channel Programs

Avaya seeing rebound in business for Canadian channel

February 1, 2018 Mark Cox Comments Off on Avaya seeing rebound in business for Canadian channel
Avaya’s restructuring issues in 2017 had an impact in the midmarket in Canada which is served by the channel. Those problems have disappeared, and Avaya is bullish about its Canadian channel business moving forward.

Channel Programs

New Nutanix channel chief says big changes coming to sales motions

January 25, 2018 Mark Cox 1
Incents for new logos are on the way, but an even bigger change will be Nutanix moving from partners teaming with sales to making partners more autonomous.

Channel Programs

Runtime encryption vendor Fortanix launches both partner program and channel-friendly appliance

January 25, 2018 Mark Cox 1
Fortanix provides a Self-Defending Key Management Service solution that can be sold either as a service or as an appliance, and is designed to overcome traditional problems with key management.

Channel Programs

New Masergy global channel chief touts analytics approach to channel management

January 24, 2018 Mark Cox Comments Off on New Masergy global channel chief touts analytics approach to channel management
William Madison, the new global channel chief at Masergy, credits the company’s analytics-based remodelling of their partner program as a major key to their success in the last year.

Backup

Enhancing upstream, downstream alliances top priority for new eFolder Channel Chief Bystrak

January 23, 2018 Mark Cox Comments Off on Enhancing upstream, downstream alliances top priority for new eFolder Channel Chief Bystrak
Jason Bystrak, who officially joins eFolder from Ingram Micro in another week, wants to leverage his experience to build out both a stronger system of vendor strategic alliances, and a focused distribution strategy, to extend eFolder’s reach and position them as a logical challenger to Datto.

Channel Programs

New Year’s Podcast Series: Deanna Thomson of Dell EMC Canada

January 22, 2018 Robert Dutt Comments Off on New Year’s Podcast Series: Deanna Thomson of Dell EMC Canada
Dell EMC Canada channel chief takes a look back at the company’s busy 2017, and look forward to plans for 2018 in this edition of the podcast.

Channel Programs

ZeroStack remakes channel program for those looking to transition businesses to hybrid cloud

January 22, 2018 Mark Cox Comments Off on ZeroStack remakes channel program for those looking to transition businesses to hybrid cloud
The new ZeroStack channel program is aimed at attracting both VARs and MSPs who want to add a cloud component to their business, but don’t know how to do it.

Channel Programs

Riverbed unveils new channel chief and significantly changed channel program

January 17, 2018 Mark Cox Comments Off on Riverbed unveils new channel chief and significantly changed channel program
Ex-Cisco veteran Bridget Bisnette has been formally announced as global Riverbed channel chief, along with a much more simplified – and very different – channel program aimed at penetrating lower into the enterprise and midmarket from Riverbed’s traditional sweet spot.