Distribution

Channel Communities

OptiCool partners with ScanSource company Intelisys to expand channel access to high-efficiency cooling

November 24, 2025 Mark Cox Comments Off on OptiCool partners with ScanSource company Intelisys to expand channel access to high-efficiency cooling
This new partnership brings two-phase liquid cooling to distributor Intelisys’ nationwide ecosystem of technology advisors, MSPs, and solution providers, as OptiCool expands their channel go-to-market strategy.

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Channel Programs

SOTI enhances new and improved SOTI Altitude Program for channel partners

November 20, 2025 Mark Cox Comments Off on SOTI enhances new and improved SOTI Altitude Program for channel partners
Program enhancements have been reworked to empower partners to grow faster, sell more and maximize their success, through expanded support, more structured incentives and a more diverse partner ecosystem.

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Data Centre

D&H Canada reignites with Dell  to expand line card with Dell solutions and services

November 7, 2025 Mark Cox Comments Off on D&H Canada reignites with Dell  to expand line card with Dell solutions and services
The revival of an old strategic partnership between D&H and Dell reflects the distributor’s desire to expand their line card and to invest in advancing partner growth.

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Channel Communities

Netrio brings Bobby Hall on board to drive partner growth and expand Netrio Go-To-Market strategy

November 5, 2025 Mark Cox Comments Off on Netrio brings Bobby Hall on board to drive partner growth and expand Netrio Go-To-Market strategy
Hall will report directly to Mike Cromwell, Chief Revenue Officer at Netrio, but the two of them will work together to make Netrio’s channel strategy as effective as possible.

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Artificial Intelligence

Auvik makes SaaS management available through Pax8

November 3, 2025 Mark Cox Comments Off on Auvik makes SaaS management available through Pax8
The availability of Auvik SaaS management, following the initial availability of Auvik Network Management (ANM) on the Pax8 Marketplace in 2024, marks a significant milestone as the first SaaS management platform available on Pax8 with shadow IT and shadow AI discovery capabilities.

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Distribution

Anti-ransomware fighter Halcyon signs North American distribution deal with Climb Channel Solutions

October 30, 2025 Mark Cox Comments Off on Anti-ransomware fighter Halcyon signs North American distribution deal with Climb Channel Solutions
While Halcyon has worked with Carahsoft in the public sector, and has had distribution relationships in EMEA and APJ, this deal with Climb is their first in North American that handles the enterprise, commercial or SMB areas in North America.

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Channel Communities

TD SYNNEX partners with IBM Cloudability to empower partners with cloud financial management

October 27, 2025 Mark Cox Comments Off on TD SYNNEX partners with IBM Cloudability to empower partners with cloud financial management
Distributor TD SYNNEX has commenced a TD SYNNEX Global FinOps Practice powered by IBM Cloudability, which is targeted . The practice is geared at helping partners build their own practice with the assistance of Cloudability.

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Channel Communities

New Halcyon channel chief Dave Pawlowski wants partners to brand Halcyon as go-to for ransomware protection

October 9, 2025 Mark Cox Comments Off on New Halcyon channel chief Dave Pawlowski wants partners to brand Halcyon as go-to for ransomware protection
Pawlowski, Halcyon’s newly appointed Worldwide Vice President of Channels and MSSP, lays out his plans to make Halcyon a dominant player specifically in the anti-ransomware space, partnering rather than competing with EDR companies, and getting channel partners and distribution  more involved.

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Channel Programs

Akamai restructures partner program with unified Akamai Partner Connect

September 25, 2025 Mark Cox Comments Off on Akamai restructures partner program with unified Akamai Partner Connect
The greatly revised partner program, Akamai Partner Connect introduces a unified structure aligned to how partners go to market today.

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Channel Programs

Jamf sees strong results from new channel program

September 22, 2025 Mark Cox Comments Off on Jamf sees strong results from new channel program
Jamf made major changes to their channel strategy in 2004, and it has driven growth, and  enhanced revenue, scalability, and speed to market, as well as partner experience.

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Artificial Intelligence

Zensai joins Pax8 Marketplace to boost AI learning platform with Microsoft 365 and Copilot

September 19, 2025 Mark Cox Comments Off on Zensai joins Pax8 Marketplace to boost AI learning platform with Microsoft 365 and Copilot
While many MSPs struggle with the adoption of these technologies, Zensai’s new collaboration with Microsoft lets MSPs deliver out-of-the-box training directly to their customers within the apps employees use every day.

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Channel Communities

ViewSonic increases Canadian investment and ramps up Canadian channel operations

September 18, 2025 Mark Cox Comments Off on ViewSonic increases Canadian investment and ramps up Canadian channel operations
The changes include new logistics capabilities including new warehouse operations in Vancouver and Toronto for ‘in-country fulfillment’, a new demo centre in Toronto where  ViewSonic can present its complete line of high end display and presentation solutions to partners and their customers. and an increase in staff.

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Cloud

Exascale object store vendor MinIO announces AIStor pods through Arrow

September 12, 2025 Mark Cox Comments Off on Exascale object store vendor MinIO announces AIStor pods through Arrow
The AIStor-powered pod solutions to deliver solutions designed for private cloud modernization are now available exclusively through Supermicro, which will be followed up with Dell.

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Certifications

AppViewX  names Troy Dankworth as Channel Chief to accelerate global partner role

September 10, 2025 Mark Cox Comments Off on AppViewX  names Troy Dankworth as Channel Chief to accelerate global partner role
Dankworth will also deepen strategic alliances, and scale AppViewX’s channel ecosystem to meet rising demand for enterprise-grade machine identity orchestration, private PKI modernization, and crypto-agility solutions.

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Artificial Intelligence

SentinelOne launches Managed AI Defense for SMBs through Pax8

September 4, 2025 Mark Cox Comments Off on SentinelOne launches Managed AI Defense for SMBs through Pax8
Managed AI  Defense is designed to make SMBs more competitive, in a cost-effective package that is supported by cloud commerce close the cybersecurity gap for that market.

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Certifications

IGEL and Carahsoft embark on strategic partnership

August 28, 2025 Mark Cox Comments Off on IGEL and Carahsoft embark on strategic partnership
IGEL is an increasingly strong player in both the American and Canadian markets, while Carahsoft’s focus these days de-emphasizes Canada.

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Channel Programs

Exclusive Networks signs on with A10 Networks

August 18, 2025 Mark Cox Comments Off on Exclusive Networks signs on with A10 Networks
Distributor Exclusive Networks has signed on with A10 Networks, a specialized network, application and AI security solutions vendor that targets mid-market to enterprise organizations, including global enterprises, service providers, federal agencies, and public sector institutions.

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Cloud

Pax8 introduces significant improvements to its Cloud Platform

June 29, 2025 Mark Cox Comments Off on Pax8 introduces significant improvements to its Cloud Platform
Cloud commerce vendor Pax8 has implemented two major new capabilities, an Integrations Hub and a Public Storefront.

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Distribution

Guardz joins Pax8 marketplace in MSP-focused alliance

May 22, 2025 Mark Cox Comments Off on Guardz joins Pax8 marketplace in MSP-focused alliance
Guardz, which focuses on SMB-focused MSPs, lets their partners provide AI-native unified detection and response platform for SMBs.

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Distribution

Exclusive Networks appoints Jason Beal as North American leader

January 22, 2025 Robert Dutt Comments Off on Exclusive Networks appoints Jason Beal as North American leader
The veteran distribution and vendor executive aims to expand the reach of the security specialist distributor and services aggregator.

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