Channel Programs

Channel Programs

Salt Security enhances certification and training capabilities with Essential Partner Certification Program

February 23, 2023 Mark Cox Comments Off on Salt Security enhances certification and training capabilities with Essential Partner Certification Program
The new program is more of an introduction to Salt for partners, some of whom are not that familiar with AI security, but the plan is to deepen the program with more technical offerings later on.

Channel Programs

Gigamon names Dee Dee Acquista as worldwide channel leader to improve deep observability messaging to partners

February 22, 2023 Mark Cox Comments Off on Gigamon names Dee Dee Acquista as worldwide channel leader to improve deep observability messaging to partners
Acquista, who has had channel leadership roles at a variety of companies in the security space, comes in with a fresh perspective, for while Gigamon already has a channel-first strategy, they see considerable room to grow further.

Channel Programs

High end SecOps platform vendor ReliaQuest completes transition from direct to partner-first model

February 21, 2023 Mark Cox Comments Off on High end SecOps platform vendor ReliaQuest completes transition from direct to partner-first model
Two years ago, only 5% of ReliaQuest’s deals went through a partner, a number which rose to 70% last quarter, and led to the company pledging that all deals will now go through a partner unless a customer objects.

Artificial Intelligence

WEKA launches new WEKA X partner program to drive focus and profitability around AI and machine learning

February 16, 2023 Mark Cox Comments Off on WEKA launches new WEKA X partner program to drive focus and profitability around AI and machine learning
The new program has been simplified, reducing the number of tiers, and while benefits for top tier partners have been increased, it is also now easier for new partners to enter the program

Channel Programs

Trellix Xtend global channel partner program goes live

February 14, 2023 Mark Cox Comments Off on Trellix Xtend global channel partner program goes live
Trellix’s new channel program is designed to be more channel friendly and effective than the McAfee and FireEye programs of the companies which became Trellix, with an emphasis on co-operating with partners rather than competing with them.

Channel Programs

Dell announces ‘modest refinements’ to 2023 partner program

February 13, 2023 Mark Cox Comments Off on Dell announces ‘modest refinements’ to 2023 partner program
Most of the newly announced changes revolve around APEX+, the new iteration of Dell’s as-a-service offering for partners.

Channel Programs

Lenovo doubles down on Lenovo 360 framework with new competencies and stack model tier

February 10, 2023 Mark Cox Comments Off on Lenovo doubles down on Lenovo 360 framework with new competencies and stack model tier
Lenovo’s updates also include a new Lenovo 360 Solutions Hub to help partners with outcome-based solutions, and a major expansion of their ESG-focused Lenovo 360 Circle.

Channel Programs

Skyhigh Security launches first post-McAfee partner program

February 6, 2023 Mark Cox Comments Off on Skyhigh Security launches first post-McAfee partner program
Elements providing support for resellers and distribution are available now, while additional support for professional services, technology partners, and managed services will roll out later this year.

Channel Programs

Redis looks to drive Redis Enterprise business with restructured and formalized Global Partner Program   

January 24, 2023 Mark Cox Comments Off on Redis looks to drive Redis Enterprise business with restructured and formalized Global Partner Program   
Redis’s previous partner program was informal and lacking in structure, and has been replaces with a better organized one designed to better enable partners to sell their Redis Enterprise solution in particular.

Channel Programs

Alation launches Partner Program for Open Connector Framework

January 11, 2023 Mark Cox Comments Off on Alation launches Partner Program for Open Connector Framework
Alation extends their strategic partner network to further develop data sources once again, with their Partner Program for Open Connector Framework.