Netacea is also announcing their U.S.-based leadership team, led by Senior Vice President of U.S. Sales Peter Berg and Vice President of Channels and Partners Kirk Horton.
Zoom’s first marketing platform for partners features newer tools like video marketing and event syndication as well as ones which have been around in the industry for many years.
Lenovo 360 will launch in January, and builds on the recent organizational changes in the company’s channel business.
The AWS Global Partner Summit, the first major keynote to be held at the 2021 Re:Invent, featured some major new services announcements.
The new channel program is designed to make things simpler, eliminating confusion by promising zero channel conflict, clarifying deal registration and establishing a minimum advertised price, and adding a new track for MSPs.
While the focus of vendor buy-back programs has traditionally been on responsible recycling of products, the emphasis here is on refurbishing phones to today’s standards and reselling them, as a way of dealing with chip supply issues.
Major enhancements were announced to the company’s Prisma Cloud and CASB offerings, as well as a new specialization which will broaden the use of the Cortex platform.
Data management startup Hammerspace has unveiled an enhanced version of its global file system, and completed their transition to a 100% channel strategy with a new channel SVP and a new partner program.
Noname has a fairly large channel – over 70 partners – for a very young startup, but has a 100% channel model and sees committed and enthusiastic partners as necessary for them to scale.
Veteran channel leader Eyal Adanya was brought in from Amdocs to redesign the program as part of a general drive to strengthen Reblaze’s long-term relationship with key partners.
Gul Paryani lays out the channel vision for the company going forward, and says that the Ingram Micro Award for Emerging Vendor of the Year will help their efforts considerably.
Armis, which makes a unified asset visibility and security platform, is unveiling their APEX Partner Program, which will identify committed partners and provide them with strong rewards.
Splunk also announced a major reworking of its partner program, which is now the Splunk Partnerverse Program, and features a new badging system that unlocks paths to higher rewards.
Query.AI, which provides centralized insights from decentralized data to make cybersecurity investigations more efficient, has a strong integrated Go-to-Market motion with partners, and is looking to add a few more.
Swimlane sees major new channel opportunities through their low code platform, including SMBs through MSP partners.
At VMworld, in addition to their new solution announcements, VMware also announced new partner support initiatives, all of which will launch in Canada at the same time as in the U.S.
ViewSonic Americas president Jeff Volpe joins us on the podcast to talk about the company’s transformation, the industry’s transformation, and how its partner programs and enablement have evolved.
Cloudera is looking to its new venture capital backing to intensify its previously designed strategy of increasing is channel presence, particularly as they roll out SaaS Cloudera Data Platform solutions that are key to their strategy going forward.
At the partner keynote during the TIBCO NOW event,TIBCO also previewed a variety of other changes that will be coming to the program and its partner enablement resources over the next year.
Dell’s first half numbers have generally been good, particularly in clients, where the company is having to battle assertions they are looking to expand at the expense of channel partners.
