Channel Programs

Channel Programs

Your Citrix relationship just changed: Inside the Arrow Electronics transition

March 3, 2026 Robert Dutt 0
As of March 1, Citrix has expanded Arrow Electronics’ role to include management of all MSP and mid-market partners in North America and Europe. We sit down with Citrix’s Mark Sweeney to unpack what’s changing, why now, and how partners can make the transition as smooth as possible.

Channel Programs

ZTNA specialist Dispersive has launched their Dispersive Accelerate Global Partner Program to empower growth leaders in secure stealth networking

November 24, 2025 Mark Cox Comments Off on ZTNA specialist Dispersive has launched their Dispersive Accelerate Global Partner Program to empower growth leaders in secure stealth networking
The new partner program delivers tiered incentives, joint go-to-market support, and early-mover access to advanced cybersecurity capabilities that combine NSA-level security with ultra-low latency and quantum-ready resilience.

Artificial Intelligence

Fastly empowers partners to strengthen customer security and expand services with new certification program

November 24, 2025 Mark Cox Comments Off on Fastly empowers partners to strengthen customer security and expand services with new certification program
Fastly, which makes a global edge cloud platform, has announced the launch of its new partner certification program, the Fastly Certified Services Partner Program, which is  designed for technical security professionals at partner organizations, providing them with comprehensive training and certification.

Channel Programs

SOTI enhances new and improved SOTI Altitude Program for channel partners

November 20, 2025 Mark Cox Comments Off on SOTI enhances new and improved SOTI Altitude Program for channel partners
Program enhancements have been reworked to empower partners to grow faster, sell more and maximize their success, through expanded support, more structured incentives and a more diverse partner ecosystem.

Artificial Intelligence

Chronosphere unveils new Partner Program which integrates with best-in-class partners

November 11, 2025 Mark Cox Comments Off on Chronosphere unveils new Partner Program which integrates with best-in-class partners
The cloud-native open source observability company provides seamless Integration with five best-in-class ISVs for composable observability, and eliminates vendor lock-in across LLM, Real User Monitoring, incident response, profiling, and auto-instrumentation.

Channel Communities

Netrio brings Bobby Hall on board to drive partner growth and expand Netrio Go-To-Market strategy

November 5, 2025 Mark Cox Comments Off on Netrio brings Bobby Hall on board to drive partner growth and expand Netrio Go-To-Market strategy
Hall will report directly to Mike Cromwell, Chief Revenue Officer at Netrio, but the two of them will work together to make Netrio’s channel strategy as effective as possible.

Backup

Jan Ursi lays out global partner strategy for Keepit

October 29, 2025 Mark Cox Comments Off on Jan Ursi lays out global partner strategy for Keepit
Jan Ursi takes over as channels leader at Danish SaaS data and backup company Keepit, where he outlined his strategy for driving the company  forward.

Artificial Intelligence

Blumira introduces  SOC Auto-Focus AI and an enhanced MSP Partner Program

October 16, 2025 Mark Cox Comments Off on Blumira introduces  SOC Auto-Focus AI and an enhanced MSP Partner Program
SOC Auto Focus was created to help MSPs and IT teams work smarter, as was the new Blumira MSP Program.

Certifications

Aryaka reworks and simplifies their channel program

October 15, 2025 Mark Cox Comments Off on Aryaka reworks and simplifies their channel program
Simplicity is really the key here, as it is behind many of the changes, including ease on onboarding, as Aryaka positions itself for accelerated channel-led growth.

Channel Communities

New Halcyon channel chief Dave Pawlowski wants partners to brand Halcyon as go-to for ransomware protection

October 9, 2025 Mark Cox Comments Off on New Halcyon channel chief Dave Pawlowski wants partners to brand Halcyon as go-to for ransomware protection
Pawlowski, Halcyon’s newly appointed Worldwide Vice President of Channels and MSSP, lays out his plans to make Halcyon a dominant player specifically in the anti-ransomware space, partnering rather than competing with EDR companies, and getting channel partners and distribution  more involved.