Hodges comes over from Gitlab to strengthen Ivanti’s channel relationships and routes to market following a period of turmoil, and is joined by John Beuchert as Vice President, Global Partner Programs and Strategy.
The new training, which is a new part of the revamped channel program announced earlier this year, is much more systematic than what the company offered previously, and is aligned around the deep focus on services they are now encouraging partners to develop.
Lacework has been working toward a partner-first sales motion, which Siraj will intensify by better aligning their efforts with productive partners.
The company just also increased their efforts in Canada, hiring Serge Bertini as their first Canadian country manager.
Partner First launches across North America at the beginning of December, with the rest of the world to follow in 2023
Alteryx’s shift to a partner-led strategy, their expansion of their ISV ecosystem, and their encouraging of joint sales between themselves, partners and ISVs, has led to a major increase in channel business.
Fortra hopes to complete the integration of companies acquired in 2022 by the 2023 fiscal year, but they are holding to their position that the integration will not result in a purge of partners.
Todd Palmer says new deal with Microsoft will make Tanium more valuable to partners, and partners more valuable to customers.
Beal said that the creation of this global channel role – a first for Barracuda – shows their commitment to strengthening their channel further.
The new tools are part of Ivanti’s efforts to get more value out of its channel by making it more effective.
The new channel program is particularly designed to support partner types like system integrators and CSPs that CloudBees has recently made a priority in their channel-building efforts.
With a trio new specializations around Cisco hybrid cloud solutions, the company is aiming to make it easier for partners to add more specilaization and differentiation.
While McAfee was relatively channel-positive, and FireEye somewhat less so, the new Trellix program has emphasized partner experience and better margins, with strong focuses on training and developing a service practice around Trellix.
Grip is looking to add partners who understand the differentiated value of their offering, and the uniqueness that it will provide to customers looking for improved SaaS security.
The new CrowdStrike Powered Service Provider Program (CPSP) program is the first such organization CrowdStrike has created for service provider partners, and offers them a variety of bundles and discounts.
Redstor has had a presence in Britain for many years, and is now ramping up their efforts in North America, with new tools and benefits for MSPs as part of their All Access Partner Program.
The new Competency Framework from SAP PartnerEdge is an explicit all-in on cloud model which does not reward on-prem projects, and which introduces seven new competencies.
The distribution deal complements ScaleFlux’s channel expansion, which has seen the release of a product for partners, and the launch of their first partner program.
A new version of the VMware Partner Program set to roll out next February, making this inaugural VMware Explore event a very interesting one for Canadian partners.
Ricky Cooper, who has now formally assumed the permanent role of VMware global channel chief, talked with ChannelBuzz at the VMware Explore event about the initiatives they have planned even before the newly announced changes to the partner program kick in early next year.
