The Quebec-based cybersecurity awareness vendor is looking to dramatically expand its partner reach with the launch of a new partner program that provides greater incentives and access to tools.
The big changes involve making the whole Go-to-Market strategy more systematic, and include the addition of an internal sales team to work with partners, but some enhancements have been made to the partner program as well to make it more effective.
Tricia Kelly, who recently came to Tehama to run their channels operation, talks with ChannelBuzz about the company’s value proposition to partners, and their plan to build up a strong channel business.
Cisco’s one-stop-shop platform for partner tools and dashboards will debut at the end of the month, a key effort in its campaign to make the networking giant easier for partners to work with.
Kinaxis has seen a significant rise in demand for supply chain management solutions because of COVID, and has added significant new funds into a revamped partner program to help partners take advantage of that demand.
Cisco creates one new partner program out of 12, introduces new partner roles for developers and advisors as part of its biggest channel program shift in more than ten years.
Cisco and its partners are no strangers to market transitions — but CEO Chuck Robbins said that while technology transitions have been common, the current business model transition is more fundamentally transformative.
Prentiss Donohue, SVP of Partners and Alliances at OpenText, provides ChannelBuzz with a channel update, particularly around progress on bringing the newly acquired SMB channel into the broader ecosystem.
Because of the time of year, the Dell Technologies World channel keynote this year was much less heavy on programmatic and enablement-related announcements than normal. They did, however, introduce several executives in new channel roles, and give the expected exhortations about the importance of the channel to the company.
The Partner Summit itself, the first since Extreme remodelled its channel organization to work within regional units, got feedback on the changes and the direction of Extreme’s channel strategy.
One new program is around Terminal API integrations, while the other is for agencies around Square Online. Square is also planning big improvements to their App Marketplace.
HashiCorp channel chief Michelle Graff talks with ChannelBuzz about the company’s channel progress since the revamp of their channel program and strategy a year ago, and indicated what’s new for the year ahead.
Today, at their virtual Okta Showcase event, identity vendor Okta is announcing two new Okta Partner Connect specializations. Both are Services Delivery specializations. The Customer Identity specialization is an explicitly services-focused one around Okta’s core capabilities. The Okta Access Gateway one is for partners helping customers with broad digital transformation projects as they move to…
BlackBerry introduced its new partner program at its BlackBerry Security Summit, while emphasizing the importance of partners to the Go-to-Market strategy going forward.
WatchGuard is also announcing that Panda resellers can now join the WatchGuardONE program, with their status in the WatchGuard program grandfathered for six months.
At the Partner Keynote that opened the TIBCO NOW event, TIBCO announced impending changes to the partner program, including a move to a multi-track model, and a new marketing tool.
While the certified deployment program was initially created for pure services-focused partners, it is being expanded to select Platinum partners who resell as well as provide services.
HP is touting the newly announced product, as well as new and enhanced services, as critical in a new normal workplace that wants devices that are a better fit with distributed work locations rather than central offices.
The Nutanix Channel Charter, introduced only two years ago, will run in parallel with the Elevate program until all partners have made their competency choices, with all partners being grandfathered under the Channel Charter benefits until then.
Claudia Slane joins Obsidian as Director of Global Channel and Alliances, and has designed a program to support a select channel with high margins and enablement benefits.
