Cisco Canada updates partners on plans for this year’s Cisco Connect event, Partner Summit, partner training and incentive programs and more in this guest blog post.
The most prominent new feature is a redo of the partner portal, which has been designed to leverage new capabilities in the just-released new version of the company’s StrongLink software.
Nebulon, which launched a year ago with server-embedded infrastructure software delivered as-a-service that competes against the big HCI players, has designed their program to make it easier for HPE, Lenovo and Supermicro partners to work with them.
COVID’s turmoil has both positive and negative impacts, with the negatives including some retreat from focusing on emerging technologies.
The new TSG program complements the existing TLS program, which is focused on DigiCert’s SSL business, although it is designed to be select with a much smaller number of partners.
The new program makes changes in both structure and resources to give partners more paths to deepen their partnership, and encourage network security companies to deepen their focus on application security, which is Checkmarx’s area.
Tessian is using a invite-channel program which focuses on higher end cybersecurity partners like Optiv.
Tigera has been selling commercial products using the Calico Open Source it developed for about two years, but within the last six months, increased channel interest has led them to develop that channel, now supported by a partner program.
Lana King, vice president of partner programs, training and enablement at Mitel discusses two new program offerings for partners and more in this edition of the podcast.
Zack Dickson, new vice president of Cisco Canada’s partner organization, joins us on the podcast to discuss his new role and dive deep into one of Cisco’s top priorities, the ever-expanding cloud market.
The new portal, which improves ease of use and adds new functionality, is designed for reseller partners, but similar support for MSPs through the portal is on the way.
The Nozomi program has one fully validated partner in the program, Accenture, and several others working through the validation process. The plan is to keep the program fairly select going forward.
Epiphany’s platform, which provides security from a Red Team perspective turns vulnerability management into actionable insights by showing exactly where and how an organization can be exploited by targeted attacks.
The new Partner Acceleration Program, along with a new partner portal, are focused on better enabling global resellers and distributors, but as Nitro expands their platform approach, including eSignature as well as PDF, they are also strengthening bonds with new types of partners.
Morpheus Data, which has seen growth in the scale of their channel business and the level of partner involvement, is introducing a range of new incents, aimed at both partner companies and engineers.
Amplify is a new program for the master-agent channel, while Velocity encompasses partner-led cloud go-to-market models, including MiCloud Connect Partner Managed.
The new program, which is designed to be simple and flexible, dumps some program concepts the company considers legacy, and moves to a two-tiered structure of Authorized and Invested partners.
The new program is global, unlike its predecessors, has added a new classification for Referral Partners and beefed up another, Incident Response, as part of a move to broaden the partner base in that segment.
The acquisition of Kubernetes management platform provider Rancher Labs in late 2020 marked a key step in the evolution of SUSE’s market strategy from selling their Linux OS to selling a full solution stack around it.
The program’s new name is a play on their newly introduced Vantage SaaS solution, but more than the name is new, as the previous largely ad hoc program has been replaced by a more structured format.
