Channel Programs

Channel Programs

ZTNA specialist Dispersive has launched their Dispersive Accelerate Global Partner Program to empower growth leaders in secure stealth networking

November 24, 2025 Mark Cox 0
The new partner program delivers tiered incentives, joint go-to-market support, and early-mover access to advanced cybersecurity capabilities that combine NSA-level security with ultra-low latency and quantum-ready resilience.

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Artificial Intelligence

Fastly empowers partners to strengthen customer security and expand services with new certification program

November 24, 2025 Mark Cox 0
Fastly, which makes a global edge cloud platform, has announced the launch of its new partner certification program, the Fastly Certified Services Partner Program, which is  designed for technical security professionals at partner organizations, providing them with comprehensive training and certification.

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Channel Programs

SOTI enhances new and improved SOTI Altitude Program for channel partners

November 20, 2025 Mark Cox Comments Off on SOTI enhances new and improved SOTI Altitude Program for channel partners
Program enhancements have been reworked to empower partners to grow faster, sell more and maximize their success, through expanded support, more structured incentives and a more diverse partner ecosystem.

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Artificial Intelligence

Chronosphere unveils new Partner Program which integrates with best-in-class partners

November 11, 2025 Mark Cox Comments Off on Chronosphere unveils new Partner Program which integrates with best-in-class partners
The cloud-native open source observability company provides seamless Integration with five best-in-class ISVs for composable observability, and eliminates vendor lock-in across LLM, Real User Monitoring, incident response, profiling, and auto-instrumentation.

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Channel Communities

Netrio brings Bobby Hall on board to drive partner growth and expand Netrio Go-To-Market strategy

November 5, 2025 Mark Cox Comments Off on Netrio brings Bobby Hall on board to drive partner growth and expand Netrio Go-To-Market strategy
Hall will report directly to Mike Cromwell, Chief Revenue Officer at Netrio, but the two of them will work together to make Netrio’s channel strategy as effective as possible.

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Backup

Jan Ursi lays out global partner strategy for Keepit

October 29, 2025 Mark Cox Comments Off on Jan Ursi lays out global partner strategy for Keepit
Jan Ursi takes over as channels leader at Danish SaaS data and backup company Keepit, where he outlined his strategy for driving the company  forward.

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Artificial Intelligence

Blumira introduces  SOC Auto-Focus AI and an enhanced MSP Partner Program

October 16, 2025 Mark Cox Comments Off on Blumira introduces  SOC Auto-Focus AI and an enhanced MSP Partner Program
SOC Auto Focus was created to help MSPs and IT teams work smarter, as was the new Blumira MSP Program.

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Certifications

Aryaka reworks and simplifies their channel program

October 15, 2025 Mark Cox Comments Off on Aryaka reworks and simplifies their channel program
Simplicity is really the key here, as it is behind many of the changes, including ease on onboarding, as Aryaka positions itself for accelerated channel-led growth.

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Channel Communities

New Halcyon channel chief Dave Pawlowski wants partners to brand Halcyon as go-to for ransomware protection

October 9, 2025 Mark Cox Comments Off on New Halcyon channel chief Dave Pawlowski wants partners to brand Halcyon as go-to for ransomware protection
Pawlowski, Halcyon’s newly appointed Worldwide Vice President of Channels and MSSP, lays out his plans to make Halcyon a dominant player specifically in the anti-ransomware space, partnering rather than competing with EDR companies, and getting channel partners and distribution  more involved.

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Channel Programs

Network observability vendor NetBrain unveils ACE+ Partner Program

October 8, 2025 Mark Cox Comments Off on Network observability vendor NetBrain unveils ACE+ Partner Program
The all-in-one channel program includes cloud and desktop licensing options, plus a library of pre-built automations with free, full-platform access, allowing partners to rapidly generate customer network assessments and accelerate sales cycles

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Artificial Intelligence

AI-powered Nintex releases new global partner program to grow partner base

October 7, 2025 Mark Cox Comments Off on AI-powered Nintex releases new global partner program to grow partner base
AI-powered workflow vendor Nintex has launched their new Nintex Partner Program, designed to help partners to grow their business, deliver greater value to customers, and capitalize on the rising demand for intelligent process automation and AI-powered business orchestration.

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Case Studies

V2 Cloud introduces new partner program for MSPs

October 6, 2025 Mark Cox Comments Off on V2 Cloud introduces new partner program for MSPs
In addition to MSPs, the new program reaches out to ISVs as well, in order to build stronger and more collaborative relationships with partners.

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Agent

Karen Bowman named as channel chief for Agentic AI company Quiq

October 3, 2025 Mark Cox Comments Off on Karen Bowman named as channel chief for Agentic AI company Quiq
Quiq is the leading innovator in agentic AI for CX solutions, and Bowman has been named to drive the technology solutions distributor’s ecosystem expansion.

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Channel Programs

Azul Launches TAP (Technology Alliance Partner Program) to expand Java ecosystem

October 2, 2025 Mark Cox Comments Off on Azul Launches TAP (Technology Alliance Partner Program) to expand Java ecosystem
The TAP program is focused  on ISVs, complements an earlier one for MSPs that Azul launched this summer, and is designed to foster deep collaboration between Azul and technology partners to deliver integrated solutions that improve developer productivity, DevOps efficiency, business productivity and cloud efficiency for Java customers worldwide.

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Channel Programs

Flywl launches new partner ecosystem to accelerate cloud marketplace growth

September 30, 2025 Mark Cox Comments Off on Flywl launches new partner ecosystem to accelerate cloud marketplace growth
The Flywl Partner Ecosystem brings together investors, advisors, connectors and resellers who shape how buying decisions get made, to drive smarter software procurement and maximize cloud provider benefits, in order to accelerate cloud software deals by turning partner influence into marketplace outcomes.

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Artificial Intelligence

High-performing partners innovating to shape future of the channel: IDC

September 29, 2025 Mark Cox Comments Off on High-performing partners innovating to shape future of the channel: IDC
A new study from IDC and commissioned by Sage shows that the channel is being redefined by a new wave of high performing partners who are scaling faster, adopting AI sooner, and winning with AI and specialization even though a geo like Canada tends to lag.  

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Channel Programs

Cybersecurity vendor Morphisec names Rohyt Belani to Advisory Board  

September 29, 2025 Mark Cox Comments Off on Cybersecurity vendor Morphisec names Rohyt Belani to Advisory Board  
Belani has extensive experience working with subscription-based cybersecurity solutions and deep insights into the MSSP landscape, and this will help Morphisec strengthen its leadership in anti-ransomware using its advanced deception technology Automated Moving Target Defense (AMTD) and expand its global partner ecosystem.

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Artificial Intelligence

TeamViewer launches dedicated Global MSP Partner Program to accelerate scalable growth for MSPs and service innovation

September 26, 2025 Mark Cox Comments Off on TeamViewer launches dedicated Global MSP Partner Program to accelerate scalable growth for MSPs and service innovation
Unisys and CyberPlus are among the first official members of the MSP program.

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Channel Programs

Akamai restructures partner program with unified Akamai Partner Connect

September 25, 2025 Mark Cox Comments Off on Akamai restructures partner program with unified Akamai Partner Connect
The greatly revised partner program, Akamai Partner Connect introduces a unified structure aligned to how partners go to market today.

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Artificial Intelligence

Netrio seeks to reinvent managed services with new release of NetrioNow

September 24, 2025 Mark Cox Comments Off on Netrio seeks to reinvent managed services with new release of NetrioNow
Netrio’s unified platform delivers human-led, AI-powered managed services, transforming the role of the MSP and putting customers in control.

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