The new logo partner benefit complements an existing spiff for individual salespeople.
Channel Programs, Networking, Security
Infoblox adds new logo benefit for partners as part of new incentive rollout
by Mark Cox •
Channel Programs
Channel Programs, Cloud, Managed Services, Software
LogicMonitor looking to recruit Canadian partners as they expand channel presence
by Mark Cox •
LogicMonitor has intensified its channel focus since Mark Banfield joined the company as CRO from Datto 18 months ago.
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Channel Programs, Managed Services, Security
Secureworks stresses simplicity in first formal partner program
by Mark Cox •
Secureworks has worked with channel partners before, but informally in the field. Their first formal channel program is a single-tier one designed explicitly to be very easy for partners to use.
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Channel Programs, Security
New BlackBerry Spark Suites latest step on BlackBerry-Cylance integration path
by Mark Cox •
BlackBerry has introduced four suites, which they are encouraging partners to position over the existing standalone offers from both BlackBerry UEM and Cylance.
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Channel Programs, Podcasts, Sponsored Content
How Dell is “getting creative” with partners in response to COVID-19
by Robert Dutt •
Dell Canada channel chief Andre Valiquette and Darren Fedorowicz, vice president of North American channel sales for Dell Financial Services talk through the vendor’s response to COVID-19 challenges for partners in this edition of the podcast.
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Channel Programs, Security
Siemplify reworks partner program to solidify margins in competitive SOAR market
by Mark Cox •
Siemplify has made multiple changes to simplify the Go-to-Market model, but the headline here is margin protection up to a 65% discount level.
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Channel Programs, Cloud, Security
SlashNext launches channel program to drive anti-phishing solutions with channel-first strategy
by Mark Cox •
SlashNext has rebooted their business model from appliance-centric to the cloud, and their differentiation is their attention to phishing threats in other mediums than email.
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Channel Programs, Storage
NetApp coronavirus response a seamless fit with transition to cloud strategy.
by Mark Cox •
NetApp’s short term pandemic policies, its longer term channel initiatives, and its recent acquisition strategy, all drive towards the same cloud-centric goal.
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Channel Programs, Security
ZeroNorth recruiting select partners around risk-based vulnerability orchestration solution
by Mark Cox •
The Boston-based startup has named Chris Riley as SVP of Sales and will look to expand to the next stage of growth with a channel-first strategy.
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Channel Programs, Cloud
New Relic remakes partner program to reflect broader focus, modern channel
by Mark Cox •
New Relic has updated a partner program that no longer adequately reflected their solutions mix, or who was selling the solutions.
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Channel Programs, Security
New BeyondTrust channels leader Dee Dee Acquista talks strategy in new role
by Mark Cox •
Dee Dee Acquista’s job has been expanded over that of previous BeyondTrust channel chiefs, to add alliances as well, as the company looks to take its channel business to the next stage of growth.
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Channel Programs, Security
Okta enters new resell deal with IBM as they fine tune partner engagement model
by Mark Cox •
Okta has a strategic focus this year on improving partner capability to do more in the deal process, and has implemented multiple initiatives to facilitate this.
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Channel Programs, Unified Communications
Poly brings together Plantronics, Polycom partner programs
by Mark Cox •
The new Poly partner program which brings the two legacy ones together will feature a new partner portal, that will be live on April 10.
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Channel Programs, Managed Services, Security
SonicWall reboots enhanced MSSP partner program
by Mark Cox •
SonicWall has made some significant changes to their MSSP partner program, adding more flexible billing and licensing management options, and tweaking the program tier requirements and benefits.
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Channel Programs, Data Centre
Lenovo restructures DCG partner benefits for new fiscal year to better incent channel
by Mark Cox •
The multi-faceted changes to the DCG program are designed to refresh policies which new DCG channel head Steve Biondi saw as having disincented strong partner growth activities instead of encouraging them.
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Channel Programs, Security
Onapsis emphasizes four pillars strategy in new partner program
by Mark Cox •
Onapsis’ channel strategy has large integrators front and centre, but the company is actively involved in facilitating and creating relationships across the four partner pillars.
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Channel Programs, Cloud, Data Centre
Aptum launches first hybrid cloud management service on heels of new channel program launch
by Mark Cox •
Aptum, formerly Cogeco Peer 1 until a rebranding last year, revamped its Go-to-market strategy going forward and is executing on that amid the disruption caused by the Wuhan coronavirus.
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Channel Programs, Security
Avanan gets proactive about creating MSP channel for email security suites
by Mark Cox •
The company has gotten more systematic about building out a channel, starting with MSPs, and has created a program for MSPs and MSSPs and hired Mike Lyons as global director of their MSP business.
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Channel Programs, Unified Communications, Video over IP
Zoom launches Master Agent channel with related Referral Partner Program
by Mark Cox •
The new channel and program are focused on taking Zoom’s video-first UC platform to market, which they believe will fit partner business models better through a referral system rather than doing deals on the partner’s paper.
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Channel Programs, Networking
SD-WAN vendor CloudGenix emphasizes innovation in new G2 Partner Program
by Mark Cox •
CloudGenix’s new partner program makes resources available to partners on Day One, including a structured program for leveraging customer references that provides partners with a relevant customer to join their sales calls.
