The new channel program is designed to make things simpler, eliminating confusion by promising zero channel conflict, clarifying deal registration and establishing a minimum advertised price, and adding a new track for MSPs.
While the focus of vendor buy-back programs has traditionally been on responsible recycling of products, the emphasis here is on refurbishing phones to today’s standards and reselling them, as a way of dealing with chip supply issues.
Data management startup Hammerspace has unveiled an enhanced version of its global file system, and completed their transition to a 100% channel strategy with a new channel SVP and a new partner program.
Query.AI, which provides centralized insights from decentralized data to make cybersecurity investigations more efficient, has a strong integrated Go-to-Market motion with partners, and is looking to add a few more.
Cloudera is looking to its new venture capital backing to intensify its previously designed strategy of increasing is channel presence, particularly as they roll out SaaS Cloudera Data Platform solutions that are key to their strategy going forward.