Adam Selipsky makes the case for continued growth even if the economic clouds are darkening, asks partners to invest in customer success at AWS Re:invent.
Channel Programs, Cloud
AWS CEO to partners: Continue to accelerate
by Robert Dutt •
Channel Programs
Channel Programs, Data Management, Security
Ivanti looks to reforge strong channel by naming Michelle Hodges as new channel chief
by Mark Cox •
Hodges comes over from Gitlab to strengthen Ivanti’s channel relationships and routes to market following a period of turmoil, and is joined by John Beuchert as Vice President, Global Partner Programs and Strategy.
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Channel Programs, Security, Training
Anomali makes new Platinum Elite Technical Certification available to partners
by Mark Cox •
The new training, which is a new part of the revamped channel program announced earlier this year, is much more systematic than what the company offered previously, and is aligned around the deep focus on services they are now encouraging partners to develop.
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Channel Programs, Cloud, Security
Lacework brings Faraz Siraj on board as first VP of Americas Channels to drive partner growth
by Mark Cox •
Lacework has been working toward a partner-first sales motion, which Siraj will intensify by better aligning their efforts with productive partners.
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Channel Programs, Cloud, Security
Aqua Security remakes channel program to drive sales of cloud native application protection platform
by Mark Cox •
The company just also increased their efforts in Canada, hiring Serge Bertini as their first Canadian country manager.
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Channel Programs, Security
Secureworks continues transition from MSSP to security vendor by implementing partner-first strategy
by Mark Cox •
Partner First launches across North America at the beginning of December, with the rest of the world to follow in 2023
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Big Data, Channel Programs, Cloud, Partnerships
Alteryx expands partner ecosystem and strengthens relationship with Snowflake
by Mark Cox •
Alteryx’s shift to a partner-led strategy, their expansion of their ISV ecosystem, and their encouraging of joint sales between themselves, partners and ISVs, has led to a major increase in channel business.
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Channel Programs, Security
Fortra sees rebrand from HelpSystems as integral to channel plans
by Mark Cox •
Fortra hopes to complete the integration of companies acquired in 2022 by the 2023 fiscal year, but they are holding to their position that the integration will not result in a purge of partners.
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Channel Programs, Security
Microsoft partnership will drive opportunities for Tanium partners, channel chief says
by Robert Dutt •
Todd Palmer says new deal with Microsoft will make Tanium more valuable to partners, and partners more valuable to customers.
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Channel Programs, Cloud, Security
Barracuda names Jason Beal to newly created Vice President, Worldwide Partner Ecosystems position
by Mark Cox •
Beal said that the creation of this global channel role – a first for Barracuda – shows their commitment to strengthening their channel further.
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Artificial Intelligence, Channel Programs, Data Management, Marketing
Ivanti continues channel consolidation with launch of new Partner Portal and Campaign Central marketing platform
by Mark Cox •
The new tools are part of Ivanti’s efforts to get more value out of its channel by making it more effective.
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Channel Programs, Cloud, DevOps, Software
CloudBees looks to better enable new types of partners with revamped CloudBees Partner Network
by Mark Cox •
The new channel program is particularly designed to support partner types like system integrators and CSPs that CloudBees has recently made a priority in their channel-building efforts.
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Channel Programs
New Cisco specializations go cross-architecture
by Robert Dutt •
With a trio new specializations around Cisco hybrid cloud solutions, the company is aiming to make it easier for partners to add more specilaization and differentiation.
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Channel Programs, Security
Trellix launches new Xtend partner program to move beyond limitations of legacy programs
by Mark Cox •
While McAfee was relatively channel-positive, and FireEye somewhat less so, the new Trellix program has emphasized partner experience and better margins, with strong focuses on training and developing a service practice around Trellix.
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Channel Programs, Security
Grip Security launches first partner program to drive sales of their SaaS application protection
by Mark Cox •
Grip is looking to add partners who understand the differentiated value of their offering, and the uniqueness that it will provide to customers looking for improved SaaS security.
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Channel Programs, Security
CrowdStrike launches separate partner program for service providers
by Mark Cox •
The new CrowdStrike Powered Service Provider Program (CPSP) program is the first such organization CrowdStrike has created for service provider partners, and offers them a variety of bundles and discounts.
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Channel Programs, Managed Services
Cloud backup provider Redstor launches first partner program for North American MSPs
by Mark Cox •
Redstor has had a presence in Britain for many years, and is now ramping up their efforts in North America, with new tools and benefits for MSPs as part of their All Access Partner Program.
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Channel Programs, Cloud, Software
SAP rethinks partnering approach with new Competency Framework
by Mark Cox •
The new Competency Framework from SAP PartnerEdge is an explicit all-in on cloud model which does not reward on-prem projects, and which introduces seven new competencies.
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Channel Programs, Distribution, Storage
ScaleFlux signs North American disti deal with TDSYNNEX to complete construction of channel Go-to-Market capabilities
by Mark Cox •
The distribution deal complements ScaleFlux’s channel expansion, which has seen the release of a product for partners, and the launch of their first partner program.
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Channel Programs, Cloud, Virtualization
VMware extension of Cloud Universal Model to Azure is major news for Canada
by Mark Cox •
A new version of the VMware Partner Program set to roll out next February, making this inaugural VMware Explore event a very interesting one for Canadian partners.
