Channel Programs

Channel Programs

Cisco 360, three months in: Canadian partners are responding better than expected

April 24, 2026 Robert Dutt Comments Off on Cisco 360, three months in: Canadian partners are responding better than expected
Cisco Canada’s VP of Partner Organization and SMB Sales takes stock of the first quarter of the new Cisco 360 Partner Program – including the partner feedback that caught her off guard, what “Preferred” means now that Gold is gone, and why Canadian partners should start building their adopt-and-renew practices before the incentive structure forces them to.

Channel Programs

OutSystems’ Ben Yerushalmi on Elevate, agentic AI, and why partner work is moving to the front end

April 20, 2026 Robert Dutt Comments Off on OutSystems’ Ben Yerushalmi on Elevate, agentic AI, and why partner work is moving to the front end
OutSystems SVP of Partners and Alliances Ben Yerushalmi joins In The Channel to discuss Elevate, the vendor’s new outcome-based partner program built for the agentic AI era. The conversation covers where partners are actually generating revenue with agentic AI today, why the services model is shifting from implementation to front-end advisory, and how OutSystems thinks about competing – and coexisting – with Microsoft, ServiceNow, and Salesforce.

Channel Programs

Palo Alto’s Michael Khoury on what’s actually changing for partners in the NextWave revamp

April 10, 2026 Robert Dutt Comments Off on Palo Alto’s Michael Khoury on what’s actually changing for partners in the NextWave revamp
Palo Alto Networks’ Michael Khoury joins In The Channel to walk through the ground-up redesign of the NextWave partner program – from the elimination of discount caps to the new platform adoption incentives and the CyberArk identity opportunity.

Channel Programs

Fortra: building a channel platform from 20-plus acquisitions

April 2, 2026 Robert Dutt Comments Off on Fortra: building a channel platform from 20-plus acquisitions
Faraz Siraj, vice president of global channels and alliances at Fortra, joins the podcast to talk about what it looks like to build a channel program around a cybersecurity platform assembled through more than 20
Channel Programs

Zero Networks goes all-in on the channel, and why Canadian partners should pay attention

March 17, 2026 Robert Dutt Comments Off on Zero Networks goes all-in on the channel, and why Canadian partners should pay attention
Zero Networks VP of go-to-market strategy Adam Hofeler talks about the company’s shift to a fully channel-driven model, its updated Zero to Sixty partner program, and why Canadian MSPs have an early-mover opportunity in the microsegmentation space.

Channel Programs

Your Citrix relationship just changed: Inside the Arrow Electronics transition

March 3, 2026 Robert Dutt Comments Off on Your Citrix relationship just changed: Inside the Arrow Electronics transition
As of March 1, Citrix has expanded Arrow Electronics’ role to include management of all MSP and mid-market partners in North America and Europe. We sit down with Citrix’s Mark Sweeney to unpack what’s changing, why now, and how partners can make the transition as smooth as possible.

Channel Programs

ZTNA specialist Dispersive has launched their Dispersive Accelerate Global Partner Program to empower growth leaders in secure stealth networking

November 24, 2025 Mark Cox Comments Off on ZTNA specialist Dispersive has launched their Dispersive Accelerate Global Partner Program to empower growth leaders in secure stealth networking
The new partner program delivers tiered incentives, joint go-to-market support, and early-mover access to advanced cybersecurity capabilities that combine NSA-level security with ultra-low latency and quantum-ready resilience.

Artificial Intelligence

Fastly empowers partners to strengthen customer security and expand services with new certification program

November 24, 2025 Mark Cox Comments Off on Fastly empowers partners to strengthen customer security and expand services with new certification program
Fastly, which makes a global edge cloud platform, has announced the launch of its new partner certification program, the Fastly Certified Services Partner Program, which is  designed for technical security professionals at partner organizations, providing them with comprehensive training and certification.

Channel Programs

SOTI enhances new and improved SOTI Altitude Program for channel partners

November 20, 2025 Mark Cox Comments Off on SOTI enhances new and improved SOTI Altitude Program for channel partners
Program enhancements have been reworked to empower partners to grow faster, sell more and maximize their success, through expanded support, more structured incentives and a more diverse partner ecosystem.

Artificial Intelligence

Chronosphere unveils new Partner Program which integrates with best-in-class partners

November 11, 2025 Mark Cox Comments Off on Chronosphere unveils new Partner Program which integrates with best-in-class partners
The cloud-native open source observability company provides seamless Integration with five best-in-class ISVs for composable observability, and eliminates vendor lock-in across LLM, Real User Monitoring, incident response, profiling, and auto-instrumentation.