The Buzz: Acronis launches GenAI Protection, Everpure CEO warns of sustained RAMageddon pricing, and Cisco’s quantum networking milestone

Welcome to The Buzz from ChannelBuzz.ca, I’m Robert Dutt, today is Friday, April 24, 2026, and here’s what’s happening in the channel today.

First up: Acronis has launched Acronis GenAI Protection, a new managed service offering aimed  squarely at MSPs.

What it does is give service providers centralized visibility and control over generative AI usage across client environments. That means shadow AI discovery – finding out which AI tools employees are actually using, sanctioned or not. It means prompt injection blocking, so bad actors can’t use AI tools to manipulate systems or exfiltrate data through a chat interface. And it means sensitive data protection: preventing PII, PHI, and confidential business information from getting fed into tools that were never cleared to receive it. MSPs can set and enforce AI usage policies on a per-client basis, all from inside the existing Acronis Cyber Protect Cloud console – no separate point solution to manage or sell.

Acronis president Gaidar Magdanurov is positioning this explicitly as a revenue expansion opportunity – the idea being that MSPs can convert an invisible risk their clients already have into a billable managed service line. The market backdrop supports that framing: Omdia analyst Matthew Ball estimates that more than half of SMBs are already using AI tools regardless of IT approval, and for the most part there is no governance layer in place to manage that usage.

This is the first release under Acronis’s broader Cyber Workspace initiative, with more capabilities – AI-native threat detection, deeper workspace monitoring – described as coming. Worth evaluating now. For most MSP client bases, the shadow AI governance conversation is already overdue.

Second: Everpure – the company formerly known as Pure Storage – CEO Charles Giancarlo published an open letter to customers and partners today that anyone selling or speccing hardware needs to read carefully. The headline number is a 70 percent average price increase since the beginning of 2026 – and Giancarlo’s message is that this may not normalize for years, not quarters.

The underlying cause is AI infrastructure buildout consuming semiconductor supply at a pace that’s starving conventional storage and compute components. Everpure’s own input costs – CPUs, DRAM, and flash storage – have surged between 300 and 900 percent from mid-2025 baseline levels. Costs roughly doubled between December and January alone, then doubled or tripled again through February and March. Giancarlo is explicit that the company is absorbing a significant share of those increases rather than passing them straight through – it’s operating at the low end of its 65 to 70 percent gross margin range as a result – and the letter commits explicitly to not treating the supply crisis as a margin opportunity. That’s worth acknowledging. But absorbing part of a 300-to-900 percent input cost spike still leaves a 70 percent average increase landing on customers.

The channel-specific implications are concrete. Quote validity has been cut from 60 to 90 days down to 30, because costs are moving too fast for longer windows to hold. And Giancarlo’s warning about multi-year disruption applies broadly – the underlying DRAM and flash component dynamics affect the whole hardware market, not just Everpure’s product line. If you have proposals in flight with any significant storage or compute components, pressure-test those numbers now and get ahead of the conversation with your clients before they come to you.

And third, something from the longer end of the technology horizon: Cisco has announced a Universal Quantum Switch – a working research prototype that addresses one of the foundational barriers to practical quantum networking.

Here’s the core problem it solves. Quantum computers from different vendors encode information in fundamentally different ways – polarization, time-bin, frequency-bin, path encoding – and until now, connecting them has meant destroying the quantum information in the process. There’s been no equivalent of a network switch for quantum systems. Cisco’s prototype changes that with a patented conversion engine that can route and translate between all of those encoding types simultaneously, preserving the quantum state across the translation. It operates at room temperature on standard telecom fiber – no exotic cryogenic infrastructure required. In testing, it achieved less than four percent quantum information degradation, with sub-nanosecond switching at under one milliwatt of power.

The analogy Cisco uses is instructive: classical networking switches made the internet possible by connecting incompatible endpoints through a common network fabric. This is the same concept applied to quantum systems. The company is working with IBM, Qunnect, and Atom Computing toward a fuller quantum network stack.

To be direct about where this fits for the channel: it’s a research prototype and it won’t appear on a quote sheet this year or next. But for those with public sector, defence, or financial services accounts where quantum is starting to surface in security and infrastructure conversations, the practical timeline on distributed quantum networking is compressing faster than the industry has generally been tracking. This is meaningful progress, and it’s worth knowing about.

Later today on In The Channel, we’ll be discussing Cisco 360, three months in with Cisco Canada channel chief Erin Gertner, and looking at why Canadian partners are responding better than expected to the program’s rollout.

And if you haven’t heard it yet, yesterday’s episode features Dell Technologies vice president of global partner marketing Eric Arcese discussing the AI Factory and why the gaps around it are the real opportunity for the channel.

That’s how we’re seeing the headlines today. I’m Robert Dutt for ChannelBuzz.ca, thanks for listening. Have a great day, and an even better weekend.