In The Channel

Jennifer Roy on culture, scale, and what PE really looks like from inside a Canadian MSP

Jennifer Roy didn’t know what half the acronyms in the job description meant when she applied for her first role in managed services. Fifteen years later, she’s CEO of Nucleus Networks, operating across five Canadian cities, and one of the more candid voices in the Canadian channel on what people-first leadership actually costs you.

Podcasts
Channel Programs

OutSystems’ Ben Yerushalmi on Elevate, agentic AI, and why partner work is moving to the front end

OutSystems SVP of Partners and Alliances Ben Yerushalmi joins In The Channel to discuss Elevate, the vendor’s new outcome-based partner program built for the agentic AI era. The conversation covers where partners are actually generating revenue with agentic AI today, why the services model is shifting from implementation to front-end advisory, and how OutSystems thinks about competing – and coexisting – with Microsoft, ServiceNow, and Salesforce.

Podcasts
Distribution
In The Channel
In The Channel

The evolution of an MSP: WBM’s 75-year journey and the “curse” of the entrepreneur

WBM Technologies president JoeAnne Hardy discusses the company’s transition from a 1950s typewriter shop to a leading Canadian MSP. She opens up about the “curse” of the entrepreneur, the deliberate pivot that aligned business growth with personal well-being, and why knowing your non-negotiables is the key to navigating private equity and growth capital.

In Case You Missed It

ICYMI: Cisco compute prices jump, AWS pays MSPs cash, and farewell to ICYMI

Cisco compute prices jump April 18 in a market-wide memory squeeze that some forecasters say could last until 2030. AWS begins paying MSPs direct cash for managed services – but requires revenue tagging in place by summer. Nutanix unveils a complete agentic AI platform as Toronto’s Arctiq wins the Americas Reseller Momentum Award. And ICYMI signs off as The Buzz prepares to launch April 20.

Channel Programs
In The Channel

Your tools are the threat: ESET’s Tony Anscombe on MSP supply chain risk

A 277% spike in RMM abuse. MFA bypasses through inherited VPN configurations. Attackers targeting backup infrastructure before they even start encrypting. In this second conversation with ESET Chief Security Evangelist Tony Anscombe, we dig into how the tools MSPs rely on every day have become the primary attack surface – and what the practical path forward looks like.