Month: June 2018

Channel Programs

NetApp unveils many new channel incents and enablement tools – with an ask in return

June 29, 2018 Mark Cox Comments Off on NetApp unveils many new channel incents and enablement tools – with an ask in return
NetApp has presented an impressive array of new commitments to partners, but in return in for reciprocal commitment in return, specifically selling NetApp’s newer solution areas.

Data Centre

Western Digital looks to remake both its own image – and the data centre of the future

June 29, 2018 Mark Cox Comments Off on Western Digital looks to remake both its own image – and the data centre of the future
Western Digital is looking to drive massive change on two fronts. They are emphasizing their strong enterprise data centres today, and that the company is about far more than low-cost JBODs and consumer drives. They are also emphasizing their ability to play a key role in driving the technology of he data centre of the future.

Data Centre

Western Digital announces next-gen NVMe flash arrays, object storage and hybrid storage server systems

June 29, 2018 Mark Cox Comments Off on Western Digital announces next-gen NVMe flash arrays, object storage and hybrid storage server systems
Western Digital is emphasizing its centrality to the data centre of the future, while simultaneously refreshing their data centre capabilities of the present with a refresh of their Data Center Systems.

Channel Programs

HCI vendor Scale Computing introduces MSP program within their Scale Partner Community

June 29, 2018 Mark Cox Comments Off on HCI vendor Scale Computing introduces MSP program within their Scale Partner Community
The new program is basically a change in the pricing structure that moves software costs into a subscription-based OpEx model, which Scale partners with an MSP practice can use to increase their profitability.

Cloud

NetApp makes changes to sales motions designed to accelerate channel success

June 28, 2018 Mark Cox Comments Off on NetApp makes changes to sales motions designed to accelerate channel success
The NetApp strategic priorities for the new fiscal year will have implications for their sales strategy. Here’s how that strategy will affect the channel.

Cloud

‘Lead With the Cloud’ seminal message to NetApp partners going forward

June 28, 2018 Mark Cox Comments Off on ‘Lead With the Cloud’ seminal message to NetApp partners going forward
NetApp’s cloud business is still fairly small, but their offerings will roll out in force this year, and NetApp wants customers to lead with them – a strategic decision that would have seemed bizarre not long ago, but is now central to the new NetApp.

Cloud

NetApp places big bet on hyperconverged infrastructure

June 28, 2018 Mark Cox Comments Off on NetApp places big bet on hyperconverged infrastructure
At their C3 partner event this week, NetApp exhorted partners to ramp up their efforts to sell NetApp’s new HCI offering based on Solidfire technology, while not letting up on their FlexPod CI activities.

Cloud

NetApp adapting storage and software business unit to Cloud First requirements

June 28, 2018 Mark Cox Comments Off on NetApp adapting storage and software business unit to Cloud First requirements
All-flash led NetApp’s climb back from the brink to profitability, and all-flash remains one of NetApp’s strategic priorities this year. However, while Joel Reich’s business unit delivers most NetApp revenue, its development priorities have transitioned to the new Cloud First approach

Channel Programs

Nutanix targets sub 500-customer market with new Velocity channel program

June 27, 2018 Mark Cox Comments Off on Nutanix targets sub 500-customer market with new Velocity channel program
While the new Velocity program is not focused solely on Lenovo, Lenovo is actively participating in it, with new HX product bundles and a new software HCI product which is also well suited for enterprise customers.

Cloud

NetApp CEO Kurian lays out aggressive strategy to partners

June 27, 2018 Mark Cox Comments Off on NetApp CEO Kurian lays out aggressive strategy to partners
NetApp CEO George Kurian kicked off NetApp’s second C3 partner conference by outlining the company’s three-pronged strategy to drive business in the year ahead, and asking partners to increase their commitment to NetApp to match the increased commitment NetApp is making to them.