Storage

Podcasts

The Buzz: an end-of-week look at the HPE Discover 2026 details that matter for partners

June 19, 2026 Robert Dutt Comments Off on The Buzz: an end-of-week look at the HPE Discover 2026 details that matter for partners
We wraps up the week at HPE Discover with a reporter’s notebook episode on the operational details, candid moments, and mechanical changes that surfaced in the channel leadership panel.

Podcasts

The Buzz: HPE resets partner economics and expands channel-only territory at Partner Growth Summit

June 16, 2026 Robert Dutt Comments Off on The Buzz: HPE resets partner economics and expands channel-only territory at Partner Growth Summit
HPE used Monday’s Partner Growth Summit at Discover 2026 to deliver a broad operational reset for channel partners – extending quote validity, expanding financing capacity, adding major channel-only portfolio territory in virtualization and disaster recovery, launching an explicit managed services bridge, and introducing competitive storage incentives ahead of the second half of the year.

In The Channel

It all comes back to storage: ESTI’s Earl Gosick on AI infrastructure, cyber resilience, and the Prairie data center opportunity

June 10, 2026 Robert Dutt Comments Off on It all comes back to storage: ESTI’s Earl Gosick on AI infrastructure, cyber resilience, and the Prairie data center opportunity
Storage specialist Earl Gosick of ESTI Consulting Services brings a 35-year Prairies perspective to Dell Technologies World, covering AI infrastructure economics, the reality of cyber recovery, and a genuinely compelling data center opportunity building in Saskatchewan and Alberta.

Podcasts

The Buzz: Dell unveils PowerStore Elite, Clarke sounds the tokenomics alarm, and Intezer formalizes its channel program

May 20, 2026 Robert Dutt Comments Off on The Buzz: Dell unveils PowerStore Elite, Clarke sounds the tokenomics alarm, and Intezer formalizes its channel program
From Dell Technologies World, PowerStore Elite arrives with a 6:1 data reduction guarantee and built-in ransomware detection. Plus, Jeff Clarke’s keynote surfaces a quiet cost crisis hiding inside the AI boom, and Intezer launches the Amplify Partner Program.

Podcasts

The Buzz: Acronis launches GenAI Protection, Everpure CEO warns of sustained RAMageddon pricing, and Cisco’s quantum networking milestone

April 24, 2026 Robert Dutt Comments Off on The Buzz: Acronis launches GenAI Protection, Everpure CEO warns of sustained RAMageddon pricing, and Cisco’s quantum networking milestone
Acronis launches GenAI Protection, giving MSPs a billable way to govern shadow AI across client environments. Everpure CEO Charles Giancarlo publishes an open letter warning of 70-percent average price increases driven by AI-fuelled semiconductor demand – with multi-year disruption likely. And Cisco announces a working Universal Quantum Switch prototype that routes quantum information between incompatible systems without destroying it. Three stories worth your attention to close the week.

Channel Programs

Dell EMC stresses consistency in Partner Program changes – although there are many changes

February 7, 2019 Mark Cox Comments Off on Dell EMC stresses consistency in Partner Program changes – although there are many changes
The guiding philosophy of the program remains fixated on the simple, predictable and profitable principles, but quite a few tweaks have been made to the program, many of them significant, and most of which are likely to please partners rather than make them grumble.

Distribution

Tech Data secures sole North American distribution for Cohesity

December 4, 2018 Mark Cox Comments Off on Tech Data secures sole North American distribution for Cohesity
Cohesity has tabbed Tech Data as their first comprehensive distribution partner in North America, after soliciting bids through an RFP process. Cohesity says that bringing on distribution won’t change its fundamental principles towards partnering, and using a value-focused channel.

Channel Programs

Dell EMC extends Partner Preferred Program to 20,000 commercial accounts, unveils first Dell EMC-VMware co-skilled badges

October 4, 2018 Mark Cox Comments Off on Dell EMC extends Partner Preferred Program to 20,000 commercial accounts, unveils first Dell EMC-VMware co-skilled badges
Dell EMC’s quarterly Partner Broadcast was mainly about recounting their many trumps in the first half of the year, but there was some new news here which will interest their channel partners.

Data Centre

Server, storage success in Q2 show continued Dell EMC progress on integration journey

September 13, 2018 Mark Cox Comments Off on Server, storage success in Q2 show continued Dell EMC progress on integration journey
Kevin Connolly, President of Commercial Sales at Dell EMC Canada gives his take on why the company had another strong quarter, what’s happening in the market, and where Dell EMC still has room for substantial growth in Canada.

Storage

NVMe pioneer E8 Storage expands into Canada with CognoSystems reseller agreement

July 17, 2018 Mark Cox Comments Off on NVMe pioneer E8 Storage expands into Canada with CognoSystems reseller agreement
CognoSystems does a lot of work putting together differentiated solutions for customers using next-gen emerging vendors, and the E8 technology, which uses a custom-built architecture that delivers very high performance, fits the bill there.