Storage

Podcasts

The Buzz: Acronis launches GenAI Protection, Everpure CEO warns of sustained RAMageddon pricing, and Cisco’s quantum networking milestone

April 24, 2026 Robert Dutt Comments Off on The Buzz: Acronis launches GenAI Protection, Everpure CEO warns of sustained RAMageddon pricing, and Cisco’s quantum networking milestone
Acronis launches GenAI Protection, giving MSPs a billable way to govern shadow AI across client environments. Everpure CEO Charles Giancarlo publishes an open letter warning of 70-percent average price increases driven by AI-fuelled semiconductor demand – with multi-year disruption likely. And Cisco announces a working Universal Quantum Switch prototype that routes quantum information between incompatible systems without destroying it. Three stories worth your attention to close the week.

Channel Programs

Dell EMC stresses consistency in Partner Program changes – although there are many changes

February 7, 2019 Mark Cox Comments Off on Dell EMC stresses consistency in Partner Program changes – although there are many changes
The guiding philosophy of the program remains fixated on the simple, predictable and profitable principles, but quite a few tweaks have been made to the program, many of them significant, and most of which are likely to please partners rather than make them grumble.

Distribution

Tech Data secures sole North American distribution for Cohesity

December 4, 2018 Mark Cox Comments Off on Tech Data secures sole North American distribution for Cohesity
Cohesity has tabbed Tech Data as their first comprehensive distribution partner in North America, after soliciting bids through an RFP process. Cohesity says that bringing on distribution won’t change its fundamental principles towards partnering, and using a value-focused channel.

Channel Programs

Dell EMC extends Partner Preferred Program to 20,000 commercial accounts, unveils first Dell EMC-VMware co-skilled badges

October 4, 2018 Mark Cox Comments Off on Dell EMC extends Partner Preferred Program to 20,000 commercial accounts, unveils first Dell EMC-VMware co-skilled badges
Dell EMC’s quarterly Partner Broadcast was mainly about recounting their many trumps in the first half of the year, but there was some new news here which will interest their channel partners.

Data Centre

Server, storage success in Q2 show continued Dell EMC progress on integration journey

September 13, 2018 Mark Cox Comments Off on Server, storage success in Q2 show continued Dell EMC progress on integration journey
Kevin Connolly, President of Commercial Sales at Dell EMC Canada gives his take on why the company had another strong quarter, what’s happening in the market, and where Dell EMC still has room for substantial growth in Canada.

Storage

NVMe pioneer E8 Storage expands into Canada with CognoSystems reseller agreement

July 17, 2018 Mark Cox Comments Off on NVMe pioneer E8 Storage expands into Canada with CognoSystems reseller agreement
CognoSystems does a lot of work putting together differentiated solutions for customers using next-gen emerging vendors, and the E8 technology, which uses a custom-built architecture that delivers very high performance, fits the bill there.

Networking

HPE introduces Cisco-based C-Series 32GB TC switch and director module

July 3, 2018 Mark Cox Comments Off on HPE introduces Cisco-based C-Series 32GB TC switch and director module
HPE rolls out the Cisco-based version of the next-gen 32GB FC switch, following the launch of the Brocade-based B-series last month.

Channel Programs

HPE pledges to further ramp up channel commitment at Global Partner Summit

June 19, 2018 Mark Cox Comments Off on HPE pledges to further ramp up channel commitment at Global Partner Summit
HPE outlined its goals for its channel for the year ahead, together with new and planned initiatives to help them get there.

Channel Programs

Curious Dell storage channel numbers stand out in terrific Dell EMC Q1

June 15, 2018 Mark Cox Comments Off on Curious Dell storage channel numbers stand out in terrific Dell EMC Q1
Dell EMC finally made its long-awaited breakthrough in storage in the first quarter – even though on a year-over-year basis, channel storage business was actually down. It’s seen as more of a statistical fluke, rather than the harbinger of an unwanted trend, and considerable confidence around storage exists going forward.

Backup

Veeam cloud company N2WS expands AWS solution support with Cloud Protection Manager 2.3 release

May 16, 2018 Mark Cox Comments Off on Veeam cloud company N2WS expands AWS solution support with Cloud Protection Manager 2.3 release
N2WS makes a sexy announcement expanding NoSQL support around Amazon DynamoDB, a solid announcement expanding support for Amazon Aurora databases, and a RESTful API announcement that will be of particular interest to channel partners.