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Cisco
In Case You Missed It
ICYMI: Cisco compute prices jump, AWS pays MSPs cash, and farewell to ICYMI
Cisco compute prices jump April 18 in a market-wide memory squeeze that some forecasters say could last until 2030. AWS begins paying MSPs direct cash for managed services – but requires revenue tagging in place by summer. Nutanix unveils a complete agentic AI platform as Toronto’s Arctiq wins the Americas Reseller Momentum Award. And ICYMI signs off as The Buzz prepares to launch April 20.
In The Channel
Communications 101: Gareth Pettigrew on why PR has never mattered more for MSPs
As the industry shifts from search to chat, earned media has become one of the primary ways LLMs surface information about companies – which means partners who aren’t thinking about communications are increasingly invisible. Gareth Pettigrew, who spent years in communications at Cisco and Okta, including leading Cisco’s partner communications efforts, breaks down why PR matters more now than it ever has, why it doesn’t have to be the heavy lift you think it is, and offers a practical week-by-week roadmap for MSPs ready to start – no budget or comms team required.
In Case You Missed It
ICYMI: SonicWall names the seven deadly sins, Cisco pulls deal reg, and Lenovo bets on services
This week’s In Case You Missed It: SonicWall reframes SMB security around seven predictable, preventable failures. Cisco eliminates compute deal registration amid rising memory costs. Lenovo evolves its partner framework toward services as hardware headwinds build. And CDW Canada delivers sobering Canadian-specific data on the state of enterprise cybersecurity.
In Case You Missed It
ICYMI special: RSA Conference 2026, curated for the Canadian channel
A special midweek edition of In Case You Missed It, cutting through the RSA Conference 2026 noise to highlight what actually matters for Canadian IT channel partners. From the dominant agentic AI security theme to new partner revenue opportunities from Barracuda and Sectigo, here’s what you need to know.
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