Podcasts
Cisco
Channel Programs
Cisco 360, three months in: Canadian partners are responding better than expected
Cisco Canada’s VP of Partner Organization and SMB Sales takes stock of the first quarter of the new Cisco 360 Partner Program – including the partner feedback that caught her off guard, what “Preferred” means now that Gold is gone, and why Canadian partners should start building their adopt-and-renew practices before the incentive structure forces them to.
Podcasts
The Buzz: Acronis launches GenAI Protection, Everpure CEO warns of sustained RAMageddon pricing, and Cisco’s quantum networking milestone
Acronis launches GenAI Protection, giving MSPs a billable way to govern shadow AI across client environments. Everpure CEO Charles Giancarlo publishes an open letter warning of 70-percent average price increases driven by AI-fuelled semiconductor demand – with multi-year disruption likely. And Cisco announces a working Universal Quantum Switch prototype that routes quantum information between incompatible systems without destroying it. Three stories worth your attention to close the week.
Podcasts
In Case You Missed It
ICYMI: Cisco compute prices jump, AWS pays MSPs cash, and farewell to ICYMI
Cisco compute prices jump April 18 in a market-wide memory squeeze that some forecasters say could last until 2030. AWS begins paying MSPs direct cash for managed services – but requires revenue tagging in place by summer. Nutanix unveils a complete agentic AI platform as Toronto’s Arctiq wins the Americas Reseller Momentum Award. And ICYMI signs off as The Buzz prepares to launch April 20.
In The Channel
Communications 101: Gareth Pettigrew on why PR has never mattered more for MSPs
As the industry shifts from search to chat, earned media has become one of the primary ways LLMs surface information about companies – which means partners who aren’t thinking about communications are increasingly invisible. Gareth Pettigrew, who spent years in communications at Cisco and Okta, including leading Cisco’s partner communications efforts, breaks down why PR matters more now than it ever has, why it doesn’t have to be the heavy lift you think it is, and offers a practical week-by-week roadmap for MSPs ready to start – no budget or comms team required.
In Case You Missed It
ICYMI: SonicWall names the seven deadly sins, Cisco pulls deal reg, and Lenovo bets on services
This week’s In Case You Missed It: SonicWall reframes SMB security around seven predictable, preventable failures. Cisco eliminates compute deal registration amid rising memory costs. Lenovo evolves its partner framework toward services as hardware headwinds build. And CDW Canada delivers sobering Canadian-specific data on the state of enterprise cybersecurity.
In Case You Missed It
ICYMI special: RSA Conference 2026, curated for the Canadian channel
A special midweek edition of In Case You Missed It, cutting through the RSA Conference 2026 noise to highlight what actually matters for Canadian IT channel partners. From the dominant agentic AI security theme to new partner revenue opportunities from Barracuda and Sectigo, here’s what you need to know.
Artificial Intelligence
Partnerships