Distribution
AI
In The Channel
In The Channel
The evolution of an MSP: WBM’s 75-year journey and the “curse” of the entrepreneur
WBM Technologies president JoeAnne Hardy discusses the company’s transition from a 1950s typewriter shop to a leading Canadian MSP. She opens up about the “curse” of the entrepreneur, the deliberate pivot that aligned business growth with personal well-being, and why knowing your non-negotiables is the key to navigating private equity and growth capital.
Channel Programs
In The Channel
Communications 101: Gareth Pettigrew on why PR has never mattered more for MSPs
As the industry shifts from search to chat, earned media has become one of the primary ways LLMs surface information about companies – which means partners who aren’t thinking about communications are increasingly invisible. Gareth Pettigrew, who spent years in communications at Cisco and Okta, including leading Cisco’s partner communications efforts, breaks down why PR matters more now than it ever has, why it doesn’t have to be the heavy lift you think it is, and offers a practical week-by-week roadmap for MSPs ready to start – no budget or comms team required.
Identity
In Case You Missed It
ICYMI: SonicWall names the seven deadly sins, Cisco pulls deal reg, and Lenovo bets on services
This week’s In Case You Missed It: SonicWall reframes SMB security around seven predictable, preventable failures. Cisco eliminates compute deal registration amid rising memory costs. Lenovo evolves its partner framework toward services as hardware headwinds build. And CDW Canada delivers sobering Canadian-specific data on the state of enterprise cybersecurity.
Identity
Beyond the password vault: 1Password’s channel chief makes the case for identity security as an MSP practice
1Password’s Larissa Crandall joins the podcast to discuss why identity security has become the front door of the security conversation and what that shift means for MSPs. From the company’s evolution beyond password management to the staggering 82-to-1 ratio of non-human to human identities, Crandall makes the case that the identity opportunity is bigger – and more urgent – than most partners realize.
In The Channel
In Case You Missed It
ICYMI: Sherweb goes global, Broadcom’s VMware reckoning arrives, and the commercial refresh just got more expensive
This week’s In Case You Missed It: Sherweb secures its first outside investment in 28 years and expands into the UK. Broadcom faces an EU antitrust complaint as the VCSP deadline hits. Intel and AMD both signal price hikes squeezing the commercial PC refresh. And converging data from Auvik and OpenText reveals how far AI adoption has outrun AI governance.