Partner Programs

Storage

Violin Systems plans full integration with X-IO technology to converge high end performance scalability with price-performance leadership

October 16, 2018 Mark Cox Comments Off on Violin Systems plans full integration with X-IO technology to converge high end performance scalability with price-performance leadership
Violin Systems, which is focused on the high end of the performance storage market, reaches down to acquire the SME-focused storage business of X-IO Storage. The long-term goal is to fully integrate both technologies to provide high-end systems with the price-performance advantages of the X-IO technology.

Big Data

New OEM and system integrator tracks highlight channel announcements at Spunk .conf

October 2, 2018 Mark Cox Comments Off on New OEM and system integrator tracks highlight channel announcements at Spunk .conf
The new tracks – the last of those likely for specific types of partners – were announced at this event, and will go live at next year’s Global Partner Summit. Other channel changes include some enhancements to the certification process.

Channel Programs

Security vendor Ziften reboots partner program to better leverage strategic Microsoft relationship

April 13, 2018 Mark Cox Comments Off on Security vendor Ziften reboots partner program to better leverage strategic Microsoft relationship
The program’s highlight is a fast track program to recruit high skill – not necessarily top tier – Microsoft partners by providing them with the Ziften program’s top tier benefits for a year.

Channel Programs

Is IOT the canary in the channel coal mine for SAS?

April 10, 2018 Robert Dutt Comments Off on Is IOT the canary in the channel coal mine for SAS?
SAS executives say the company is moving towards the channel — and how it’s building out its Internet of Things business may show what that movement looks like.

Big Data

Talend emphasizes more creative, flexible training in partner program changes

March 26, 2018 Mark Cox Comments Off on Talend emphasizes more creative, flexible training in partner program changes
Talend is looking to make it easier for their Big Data and cloud-focused partners to build the new and complex integrations now required when delivering Talend in projects.

Channel Programs

Ivanti adds integrated MSP track to Ivanti Partner Program

February 15, 2018 Mark Cox Comments Off on Ivanti adds integrated MSP track to Ivanti Partner Program
Ivanti also completes the integration of their partner program, adding partners from the Shavlik and RES Software programs into the mix, and brings additional resources on board to work with partners.

Podcasts

New Year’s Podcast Series: Mark Collins of Cisco Canada

February 5, 2018 Robert Dutt Comments Off on New Year’s Podcast Series: Mark Collins of Cisco Canada
Cisco Canada channel chief Mark Collins shares his thoughts on 2017 in review, and offers a preview of what’s to come from the networking giant in 2018.

Channel Programs

Citrix unites all partner programs in new Citrix Ultimate Rewards

January 8, 2018 Mark Cox Comments Off on Citrix unites all partner programs in new Citrix Ultimate Rewards
The new Citrix program is much simpler than the old, and its five separate programs, and provides new automated registration of benefits. It also adds a new back-end rebate.

Channel Programs

Salesforce new partner initiatives include sharing more tools, methodologies

November 8, 2017 Mark Cox Comments Off on Salesforce new partner initiatives include sharing more tools, methodologies
As the role of partners in the Salesforce ecosystem continues to grow, the company has announced multiple new enablement initiatives for them.

Channel Programs

Dell EMC signs on as VMware distributor, with initial access to top two partner tiers

August 22, 2017 Mark Cox Comments Off on Dell EMC signs on as VMware distributor, with initial access to top two partner tiers
Out of the gate, Titanium Black and Titanium will be able to buy the VMware offerings for their solutions straight from Dell EMC, which will allow them to get full credit under VMware’s partner program for their purchases.