Tag Archive for Partner Programs

Violin Systems plans full integration with X-IO technology to converge high end performance scalability with price-performance leadership

Violin Systems, which is focused on the high end of the performance storage market, reaches down to acquire the SME-focused storage business of X-IO Storage. The long-term goal is to fully integrate both technologies to provide high-end systems with the price-performance advantages of the X-IO technology.

New OEM and system integrator tracks highlight channel announcements at Spunk .conf

The new tracks – the last of those likely for specific types of partners – were announced at this event, and will go live at next year’s Global Partner Summit. Other channel changes include some enhancements to the certification process.

Security vendor Ziften reboots partner program to better leverage strategic Microsoft relationship

The program’s highlight is a fast track program to recruit high skill – not necessarily top tier – Microsoft partners by providing them with the Ziften program’s top tier benefits for a year.

Is IOT the canary in the channel coal mine for SAS?

SAS executives say the company is moving towards the channel — and how it’s building out its Internet of Things business may show what that movement looks like.

Talend emphasizes more creative, flexible training in partner program changes

Talend is looking to make it easier for their Big Data and cloud-focused partners to build the new and complex integrations now required when delivering Talend in projects.

Ivanti adds integrated MSP track to Ivanti Partner Program

Ivanti also completes the integration of their partner program, adding partners from the Shavlik and RES Software programs into the mix, and brings additional resources on board to work with partners.

Citrix unites all partner programs in new Citrix Ultimate Rewards

The new Citrix program is much simpler than the old, and its five separate programs, and provides new automated registration of benefits. It also adds a new back-end rebate.

Dell EMC signs on as VMware distributor, with initial access to top two partner tiers

Out of the gate, Titanium Black and Titanium will be able to buy the VMware offerings for their solutions straight from Dell EMC, which will allow them to get full credit under VMware’s partner program for their purchases.

New flexible consumption models, incumbency protection highlight Dell EMC channel changes

Partner presence at this year’s event increased massively over anything at either the Dell or EMC events, or the initial joint event in Austin last fall.

Salesforce tweaks channel programs in tiering, training, specializations

Salesforce looks to improve its support of partners, as it looks to grow its consultant base tenfold over the next several years to meet projected demand.

Major changes to partner go-to-market among IDC 2017 channel predictions

Other IDC projections for the year ahead include strong partner moves into the digital transformation market, an emphasis on Customer Success programs, and changes to vendor Partner Success models.

Change to the channel, partner programs highlight channel aspects of CompTIA 2017 outlook

CompTIA sees 2017 as continuing trends like the greying of the channel and the increase in non-traditional partners which have been developing for several years.

Becoming easier for partners to do business with remains multi-year journey: Salesforce

Salesforce has implemented new programmatic initiatives for partners, including the final architect solutions and Salesforce DX. The big change, updating the company’s infrastructure to effectively serve its growing army of partners, is underway, but is a long term project.

Salesforce deepens partner training, specializations

New partner initiatives the company is working on include deepening technical and product training in their face-to-face training programs, and developing the concept of being trusted advisors together with partners to their joint clients.