Martello’s strong partnership with Mitel has made the Mitel channel important to their Go-to-Market, but in the wake of Martello’s GSX acquisition and pivot toward digital experience management, Mike Danforth’s past experience in partnering with GSIs and Microsoft will be critical.
The big news at the event was a new partnership with Microsoft to add two new services around Enterprise tiers to Azure Cache for Redis, but the overarching message was users who use Redis for caching should consider it for databases too.
vArmour emphasizes that its new focus on close strategic partnerships is much more than a Go-to-Market story, and is vital to extend their application visibility and provide customers with a more proactive security posture.
While RingCentral maintains its partnership with Zoom, its new browser-based video now comes standard in RingCentral Office. It is also standard in Avaya Cloud Office, although Avaya will continue to sell its own video solutions to their enterprise customers.
eSentire has been a strategic partner of Carbon Black – and that partnership remains in force notwithstanding VMware acquiring Carbon Black – but the new partnership with CrowdStrike gives eSentire customers more choice and channel partners more options.
The new relationship will integrate Lastline’s network visibility and advanced malware analysis solutions into OpenText Dynamic Analysis for EnCase Endpoint Security, although Lastline is hopeful the relationship will expand further.
StorMagic extends its ecosystem of large server vendor partners with HPE, although this one, unlike others with Lenovo, Dell and Cisco, is a technology integration rather than a Go-to-Market mechanism.