Partner Programs

Daniel Ciechanower, vice president of global partner operations for the partner experience group at SAP
Channel Programs

SAP simplifies, expands PartnerEdge

September 9, 2015 Robert Dutt Comments Off on SAP simplifies, expands PartnerEdge
SAP announces a “major revamp” of its partner efforts, simplifying its partner programs down to one common umbrella, and introducing new opportunities for smaller partners.

Scott Millard, vice president of Americas channels at EMC.
Channel Programs

EMC introduces Federation-wide cloud partner credential

September 3, 2015 Robert Dutt Comments Off on EMC introduces Federation-wide cloud partner credential
The new credential provides partners access to deploy the Federation Enterprise Hybrid Cloud, part of a push to create channel program alignment amongst Federation members.

Gavriella Schuster, corporate vice president of the One Commercial Partner organization at Microsoft
Channel Programs

Microsoft Cloud Solution Provider program goes mainstream

July 14, 2015 Robert Dutt Comments Off on Microsoft Cloud Solution Provider program goes mainstream
With more products, more partners, and more distribution, Microsoft is making its popular CSP program the main way partners sell its cloud services.

Microsoft Surface 3
Channel Programs

Microsoft expands channel access to Surface

July 13, 2015 Robert Dutt Comments Off on Microsoft expands channel access to Surface
Microsoft announced long-awaited plans to put its Surface tablets into the hands and onto the linecards of more of its partners.

Channel Programs

SanDisk creates new Enterprise partner program for Fusion-io focused channel

April 13, 2015 Mark Cox Comments Off on SanDisk creates new Enterprise partner program for Fusion-io focused channel
SanDisk has created a second program for its enterprise-focused products, which mainly came from Fusion-io, because their target markets, sales motions, and skill requirements are different from the SMB-focused Premier program.

Patrick Eitenbichler, director of marketing strategy for PartnerOne at HP.
Channel Programs

HP details post-split partner programs

March 19, 2015 Robert Dutt Comments Off on HP details post-split partner programs
HP Inc.’s Partner First program will focus on everything-as-a-service, while HP Enterprise’s Partner Ready will build on services-centric business models

IBM global channel chief Marc Dupaquier
Channel Programs

IBM unifies channel management, resources

February 10, 2015 Robert Dutt Comments Off on IBM unifies channel management, resources
With the shift of its partner base towards value, IBM announces the One Channel initiative to get its partner management and resources on the same page.

Podcasts

Podcast: Cisco collaboration, HP Discover, McAfee’s new partner program

December 16, 2014 Robert Dutt Comments Off on Podcast: Cisco collaboration, HP Discover, McAfee’s new partner program
The ChannelBuzz.ca Podcast returns with rundowns of all the happenings from Cisco Collaboration Summit, HP Discover, and Intel Security Partner Summit.

Cisco CEO John Chambers
Big Data

Cisco makes big bet on analytics

December 16, 2014 Robert Dutt Comments Off on Cisco makes big bet on analytics
Cisco announces plans to expand its business in the growing analytics marketplace, with a focus on moving analytics towards the network’s edge.

Lisa Matherly, vice president of worldwide partner programs, marketing, and operations at Intel Security
Channel Programs

Intel Security renames, revamps McAfee Partner Program

October 27, 2014 Robert Dutt Comments Off on Intel Security renames, revamps McAfee Partner Program
McAfee rebrands partner program under the Intel Security name, announces new names for partner tiers and evolving certification and training requirements.