Training

Artificial Intelligence

Fastly empowers partners to strengthen customer security and expand services with new certification program

November 24, 2025 Mark Cox Comments Off on Fastly empowers partners to strengthen customer security and expand services with new certification program
Fastly, which makes a global edge cloud platform, has announced the launch of its new partner certification program, the Fastly Certified Services Partner Program, which is  designed for technical security professionals at partner organizations, providing them with comprehensive training and certification.

[…]

Channel Programs

SOTI enhances new and improved SOTI Altitude Program for channel partners

November 20, 2025 Mark Cox Comments Off on SOTI enhances new and improved SOTI Altitude Program for channel partners
Program enhancements have been reworked to empower partners to grow faster, sell more and maximize their success, through expanded support, more structured incentives and a more diverse partner ecosystem.

[…]

Agent

Akamai Inference Cloud gains early traction as AI moves to the edge

November 14, 2025 Mark Cox Comments Off on Akamai Inference Cloud gains early traction as AI moves to the edge
Organizations are putting the technology to work to improve response times and revenue, from live video intelligence to context-aware chatbots and AI-powered consumer products, and why the company just announced Akamai Inference Cloud, a platform that redefines where and how AI is used by expanding inference from core data centres to the edge of the internet.

[…]

Channel Communities

Netrio brings Bobby Hall on board to drive partner growth and expand Netrio Go-To-Market strategy

November 5, 2025 Mark Cox Comments Off on Netrio brings Bobby Hall on board to drive partner growth and expand Netrio Go-To-Market strategy
Hall will report directly to Mike Cromwell, Chief Revenue Officer at Netrio, but the two of them will work together to make Netrio’s channel strategy as effective as possible.

[…]

APIs

Cequence Security strengthens channel first model to drive profitability across the application, API, AI and AI ecosystems

October 27, 2025 Mark Cox Comments Off on Cequence Security strengthens channel first model to drive profitability across the application, API, AI and AI ecosystems
Cequence enhances their channel program with structured tiers, enhanced enablement, and profitability incentives as the company strengthens its channel-first positioning.

[…]

Certifications

Aryaka reworks and simplifies their channel program

October 15, 2025 Mark Cox Comments Off on Aryaka reworks and simplifies their channel program
Simplicity is really the key here, as it is behind many of the changes, including ease on onboarding, as Aryaka positions itself for accelerated channel-led growth.

[…]

Artificial Intelligence

AI-powered Nintex releases new global partner program to grow partner base

October 7, 2025 Mark Cox Comments Off on AI-powered Nintex releases new global partner program to grow partner base
AI-powered workflow vendor Nintex has launched their new Nintex Partner Program, designed to help partners to grow their business, deliver greater value to customers, and capitalize on the rising demand for intelligent process automation and AI-powered business orchestration.

[…]

Artificial Intelligence

Bad guys increase ransomware attacks for first time in three years: Hornetsecurity

October 3, 2025 Mark Cox Comments Off on Bad guys increase ransomware attacks for first time in three years: Hornetsecurity
A new report from Hornetsecurity found the first increase in ransomware attacks in three years were driven by new technology, particularly more convincing AI-based phishing attacks, against which traditional training and defenses have little use.

[…]

Channel Programs

Akamai restructures partner program with unified Akamai Partner Connect

September 25, 2025 Mark Cox Comments Off on Akamai restructures partner program with unified Akamai Partner Connect
The greatly revised partner program, Akamai Partner Connect introduces a unified structure aligned to how partners go to market today.

[…]

Certifications

SailPoint expands Identity University online learning platform

September 25, 2025 Mark Cox Comments Off on SailPoint expands Identity University online learning platform
SailPoint strengthens its popular training platform with new features and offerings designed to improve hands-on learning opportunities and develop expert-level skills.

[…]

Artificial Intelligence

Zensai joins Pax8 Marketplace to boost AI learning platform with Microsoft 365 and Copilot

September 19, 2025 Mark Cox Comments Off on Zensai joins Pax8 Marketplace to boost AI learning platform with Microsoft 365 and Copilot
While many MSPs struggle with the adoption of these technologies, Zensai’s new collaboration with Microsoft lets MSPs deliver out-of-the-box training directly to their customers within the apps employees use every day.

[…]

Agent

Ericsson leaps forward in enterprise 5G networking by integrating agentic AI into NetCloud platform

September 15, 2025 Mark Cox Comments Off on Ericsson leaps forward in enterprise 5G networking by integrating agentic AI into NetCloud platform
In addition, as NetCloud evolves to effortlessly manage both Wireless WAN and private 5G solutions, Ericsson is also launching the industry’s first enterprise 5G agentic AI virtual expert.

[…]

Artificial Intelligence

Thrive unveils Managed AI Services tailored for every stage of AI adoption

September 3, 2025 Mark Cox Comments Off on Thrive unveils Managed AI Services tailored for every stage of AI adoption
Thrive’s new NextGen platform lets customers increase business efficiencies through AI, standardization, scalability, and automation, delivering oversized technology returns on investment

[…]

Artificial Intelligence

Isaac Lujan takes helm at Simbian

August 28, 2025 Mark Cox Comments Off on Isaac Lujan takes helm at Simbian
With Lujan leading the Simbian partner organization, the company is positioned to deliver unparalleled support and resources to our channel partners worldwide.

[…]

No Picture
Marketing

Certinia’s advanced partner program is designed to shape partner alliances and channel sales businesses

February 22, 2025 Mark Cox Comments Off on Certinia’s advanced partner program is designed to shape partner alliances and channel sales businesses
Certinia runs both a Services-as-a-Business platform and a pthat powers and connects all aspects of services operations, from services estimation and delivery to customer success management and financial planning and accounting.

[…]

Channel Programs

Barracuda makes planned announcements to Barracuda Partner Success Program

March 5, 2024 Mark Cox Comments Off on Barracuda makes planned announcements to Barracuda Partner Success Program
The changes, which were telegraphed with the program’s launch three months ago, will expand technical certifications and capabilities for partners, increase their margins, and expand support for Barracuda’s distributors.

[…]

Managed Services

IT by Design brings message around need for impactful training for MSPs to IT Nation event

November 10, 2023 Mark Cox Comments Off on IT by Design brings message around need for impactful training for MSPs to IT Nation event
IT by Design is a Master MSP that changed their focus to be around coaching and training, dealing with MSP-specific leadership issues and how to address them effectively for both transformational and transactional leaders.

[…]

Channel Programs

Aqua Security adds new certifications to Aqua Advantage partner program

April 4, 2023 Mark Cox Comments Off on Aqua Security adds new certifications to Aqua Advantage partner program

Following the streamlining of their partner program last year, Aqua is also modernizing their enablement tools, starting with new certifications for partner sales and sales engineer staff, and with a certification for MSPs on the horizon.

[…]

Channel Programs

New unified VMware Partner Connect Program goes live

March 20, 2023 Mark Cox Comments Off on New unified VMware Partner Connect Program goes live
The third version of this partner program since its inception in 2000, this one is focused on moving from three separate partner programs to a single one which includes four different business models where the points from them can all be combined.

[…]

Channel Programs

Salt Security enhances certification and training capabilities with Essential Partner Certification Program

February 23, 2023 Mark Cox Comments Off on Salt Security enhances certification and training capabilities with Essential Partner Certification Program
The new program is more of an introduction to Salt for partners, some of whom are not that familiar with AI security, but the plan is to deepen the program with more technical offerings later on.

[…]