Partner Programs

Channel Programs

New flexible consumption models, incumbency protection highlight Dell EMC channel changes

May 9, 2017 Mark Cox Comments Off on New flexible consumption models, incumbency protection highlight Dell EMC channel changes
Partner presence at this year’s event increased massively over anything at either the Dell or EMC events, or the initial joint event in Austin last fall.

Channel Programs

Salesforce tweaks channel programs in tiering, training, specializations

February 21, 2017 Mark Cox Comments Off on Salesforce tweaks channel programs in tiering, training, specializations
Salesforce looks to improve its support of partners, as it looks to grow its consultant base tenfold over the next several years to meet projected demand.

IBM channel chief Marc Dupaquier at PWLC
Big Data

IBM invites Watson to PartnerWorld site

February 15, 2017 Robert Dutt Comments Off on IBM invites Watson to PartnerWorld site
IBM’s new PartnerWorld Advisor with Watson aims to make it easier for partners to navigate partner program, while also driving home the cognitive message.

Big Data

Major changes to partner go-to-market among IDC 2017 channel predictions

February 2, 2017 Mark Cox Comments Off on Major changes to partner go-to-market among IDC 2017 channel predictions
Other IDC projections for the year ahead include strong partner moves into the digital transformation market, an emphasis on Customer Success programs, and changes to vendor Partner Success models.

Channel Communities

Change to the channel, partner programs highlight channel aspects of CompTIA 2017 outlook

January 23, 2017 Mark Cox Comments Off on Change to the channel, partner programs highlight channel aspects of CompTIA 2017 outlook
CompTIA sees 2017 as continuing trends like the greying of the channel and the increase in non-traditional partners which have been developing for several years.

Marc Andrews, head of worldwide sales at Symantec
Channel Programs

Symantec sets course for unified partner program

October 13, 2016 Robert Dutt Comments Off on Symantec sets course for unified partner program
The newly-combined Symantec plans to introduce a unified partner program focused on “mass simplification” by next April.

Channel Programs

Becoming easier for partners to do business with remains multi-year journey: Salesforce

October 6, 2016 Mark Cox Comments Off on Becoming easier for partners to do business with remains multi-year journey: Salesforce
Salesforce has implemented new programmatic initiatives for partners, including the final architect solutions and Salesforce DX. The big change, updating the company’s infrastructure to effectively serve its growing army of partners, is underway, but is a long term project.

Ross Brown, senior vice president of partners and alliances for VMware
Channel Programs

VMware sees momentum from deal reg, incentives changes

August 30, 2016 Robert Dutt Comments Off on VMware sees momentum from deal reg, incentives changes
VMware says partners are more engaged, selling more and more often after changes to deal registration and a shift on partner incentives.

Channel Programs

Sage Canada gets new leader as Nancy Harris moves to U.S. based role

July 28, 2016 Mark Cox Comments Off on Sage Canada gets new leader as Nancy Harris moves to U.S. based role
Paul Struthers will come over from Amdocs to run Sage in Canada, and comes in at a time when Sage has a lot going on – or about to – in Canada.

Channel Programs

Salesforce deepens partner training, specializations

June 6, 2016 Mark Cox Comments Off on Salesforce deepens partner training, specializations
New partner initiatives the company is working on include deepening technical and product training in their face-to-face training programs, and developing the concept of being trusted advisors together with partners to their joint clients.