Marketing

Channel Programs

ZTNA specialist Dispersive has launched their Dispersive Accelerate Global Partner Program to empower growth leaders in secure stealth networking

November 24, 2025 Mark Cox Comments Off on ZTNA specialist Dispersive has launched their Dispersive Accelerate Global Partner Program to empower growth leaders in secure stealth networking
The new partner program delivers tiered incentives, joint go-to-market support, and early-mover access to advanced cybersecurity capabilities that combine NSA-level security with ultra-low latency and quantum-ready resilience.

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Artificial Intelligence

OpenAI, SearchKings partner to provide ChatGPT to SMBs

November 17, 2025 Mark Cox Comments Off on OpenAI, SearchKings partner to provide ChatGPT to SMBs
This partnership marks a significant expansion of Toronto-based SearchKings’ role, moving beyond its position in search engine marketing and digital advertising into AI advisory and integration services, and turning their strength in marketing into best practices that transform AI hype into meaningful impact for business growth.

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Channel Communities

Netrio brings Bobby Hall on board to drive partner growth and expand Netrio Go-To-Market strategy

November 5, 2025 Mark Cox Comments Off on Netrio brings Bobby Hall on board to drive partner growth and expand Netrio Go-To-Market strategy
Hall will report directly to Mike Cromwell, Chief Revenue Officer at Netrio, but the two of them will work together to make Netrio’s channel strategy as effective as possible.

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APIs

Cequence Security strengthens channel first model to drive profitability across the application, API, AI and AI ecosystems

October 27, 2025 Mark Cox Comments Off on Cequence Security strengthens channel first model to drive profitability across the application, API, AI and AI ecosystems
Cequence enhances their channel program with structured tiers, enhanced enablement, and profitability incentives as the company strengthens its channel-first positioning.

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Artificial Intelligence

Blumira introduces  SOC Auto-Focus AI and an enhanced MSP Partner Program

October 16, 2025 Mark Cox Comments Off on Blumira introduces  SOC Auto-Focus AI and an enhanced MSP Partner Program
SOC Auto Focus was created to help MSPs and IT teams work smarter, as was the new Blumira MSP Program.

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Certifications

Aryaka reworks and simplifies their channel program

October 15, 2025 Mark Cox Comments Off on Aryaka reworks and simplifies their channel program
Simplicity is really the key here, as it is behind many of the changes, including ease on onboarding, as Aryaka positions itself for accelerated channel-led growth.

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Artificial Intelligence

GoTo and Nexthink ally to integrate Nexthink platform with LogMeIn Rescue in move that should please channel partners

October 10, 2025 Mark Cox Comments Off on GoTo and Nexthink ally to integrate Nexthink platform with LogMeIn Rescue in move that should please channel partners
The partnership enables a new integration between LogMeIn Rescue, GoTo’s enterprise-grade remote support tool, and the DEX-focused Nexthink Infinity platform, a partnership which will have significant implications for channel partners of both companies.

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Agent

SolarWinds adds operational resilience to AI Agent

October 8, 2025 Mark Cox Comments Off on SolarWinds adds operational resilience to AI Agent
SolarWinds is making several news announcements today, but the strengthening of AI Agent is the most significant of the lot.

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Channel Programs

Azul Launches TAP (Technology Alliance Partner Program) to expand Java ecosystem

October 2, 2025 Mark Cox Comments Off on Azul Launches TAP (Technology Alliance Partner Program) to expand Java ecosystem
The TAP program is focused  on ISVs, complements an earlier one for MSPs that Azul launched this summer, and is designed to foster deep collaboration between Azul and technology partners to deliver integrated solutions that improve developer productivity, DevOps efficiency, business productivity and cloud efficiency for Java customers worldwide.

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Channel Programs

Flywl launches new partner ecosystem to accelerate cloud marketplace growth

September 30, 2025 Mark Cox Comments Off on Flywl launches new partner ecosystem to accelerate cloud marketplace growth
The Flywl Partner Ecosystem brings together investors, advisors, connectors and resellers who shape how buying decisions get made, to drive smarter software procurement and maximize cloud provider benefits, in order to accelerate cloud software deals by turning partner influence into marketplace outcomes.

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Agent

Agentic AI vendor Pinkfish launches retail-ready AI agents designed to automate manual workflows

September 24, 2025 Mark Cox Comments Off on Agentic AI vendor Pinkfish launches retail-ready AI agents designed to automate manual workflows
Pinkfish, which makes an agentic AI platform that it says makes enterprise automation as simple as natural language conversation, has launched retail-ready AI agents specifically created to automate the manual workflows that consume retail teams’ time, from an agentic AI platform that combines RPA, iPaaS, and AI agents in a single deterministic platform.

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Agent

Databricks launches AI Accelerator Program for young companies to scale AI Apps and Agents startups

September 22, 2025 Mark Cox Comments Off on Databricks launches AI Accelerator Program for young companies to scale AI Apps and Agents startups
Databricks’ AI Accelerator Program, funded by Databricks Ventures, is focused on accelerating pre-seed and seed-stage startups, in order to spur innovation and bring transformative technologies to market.

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Artificial Intelligence

Zenity collaborates with Microsoft Copilot Studio to protect Copilot AI agents

September 12, 2025 Mark Cox Comments Off on Zenity collaborates with Microsoft Copilot Studio to protect Copilot AI agents
Zenity is the first security and governance platform purpose-built for AI agents, from SaaS to cloud to end user devices, and is designed to help organizations deploy agentic AI at scale with greater control and security.

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Artificial Intelligence

Phenom unveils new Marketplace, Partner Program

September 10, 2025 Mark Cox Comments Off on Phenom unveils new Marketplace, Partner Program
The launch of the Phenom Marketplace and enhanced Partner Program both lay the foundation for deeper alignment, scalable co-selling, and shared innovation.

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Big Data

Hitachi Vantara expands hyperscaler support with Azure, Google relationships

August 27, 2025 Mark Cox Comments Off on Hitachi Vantara expands hyperscaler support with Azure, Google relationships
An initial deal with Google was followed up by one with Azure, although many of the strategies and principles of both agreements are similar.

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No Picture
Marketing

Certinia’s advanced partner program is designed to shape partner alliances and channel sales businesses

February 22, 2025 Mark Cox Comments Off on Certinia’s advanced partner program is designed to shape partner alliances and channel sales businesses
Certinia runs both a Services-as-a-Business platform and a pthat powers and connects all aspects of services operations, from services estimation and delivery to customer success management and financial planning and accounting.

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Artificial Intelligence

Partner messaging, new marketing initiatives highlight Partner Day at Oktane

October 10, 2023 Mark Cox Comments Off on Partner messaging, new marketing initiatives highlight Partner Day at Oktane
While Okta’s increased emphasis on Generative AI was the principal theme of their recent customer and partner event, motivating and equipping partners to double down with Okta on this journey was also critical.

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Artificial Intelligence

SAS adds Generative AI to Customer Intelligence 360 Martech platform

September 14, 2023 Mark Cox Comments Off on SAS adds Generative AI to Customer Intelligence 360 Martech platform
Generative AI, with its focus on content creation, is particularly well suited to marketing and, responsibly managed, can enhance all aspects of the marketing process.

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Artificial Intelligence

Ivanti continues channel consolidation with launch of new Partner Portal and Campaign Central marketing platform

November 14, 2022 Mark Cox Comments Off on Ivanti continues channel consolidation with launch of new Partner Portal and Campaign Central marketing platform
The new tools are part of Ivanti’s efforts to get more value out of its  channel by making it more effective.

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Marketing

Zoho introduces unified marketing platform with Zoho Marketing Plus

May 10, 2022 Mark Cox Comments Off on Zoho introduces unified marketing platform with Zoho Marketing Plus
Zoho has been introducing unified platforms for things like billing, and the addition of a unified platform for marketing follows up this theme, simplifying the marketing experience, connecting it more tightly  with Go-to-Market strategy and increasing its impact.

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