Marketing

Channel Programs

ZTNA specialist Dispersive has launched their Dispersive Accelerate Global Partner Program to empower growth leaders in secure stealth networking

November 24, 2025 Mark Cox Comments Off on ZTNA specialist Dispersive has launched their Dispersive Accelerate Global Partner Program to empower growth leaders in secure stealth networking
The new partner program delivers tiered incentives, joint go-to-market support, and early-mover access to advanced cybersecurity capabilities that combine NSA-level security with ultra-low latency and quantum-ready resilience.

Artificial Intelligence

OpenAI, SearchKings partner to provide ChatGPT to SMBs

November 17, 2025 Mark Cox Comments Off on OpenAI, SearchKings partner to provide ChatGPT to SMBs
This partnership marks a significant expansion of Toronto-based SearchKings’ role, moving beyond its position in search engine marketing and digital advertising into AI advisory and integration services, and turning their strength in marketing into best practices that transform AI hype into meaningful impact for business growth.

Channel Communities

Netrio brings Bobby Hall on board to drive partner growth and expand Netrio Go-To-Market strategy

November 5, 2025 Mark Cox Comments Off on Netrio brings Bobby Hall on board to drive partner growth and expand Netrio Go-To-Market strategy
Hall will report directly to Mike Cromwell, Chief Revenue Officer at Netrio, but the two of them will work together to make Netrio’s channel strategy as effective as possible.

APIs

Cequence Security strengthens channel first model to drive profitability across the application, API, AI and AI ecosystems

October 27, 2025 Mark Cox Comments Off on Cequence Security strengthens channel first model to drive profitability across the application, API, AI and AI ecosystems
Cequence enhances their channel program with structured tiers, enhanced enablement, and profitability incentives as the company strengthens its channel-first positioning.

Artificial Intelligence

Blumira introduces  SOC Auto-Focus AI and an enhanced MSP Partner Program

October 16, 2025 Mark Cox Comments Off on Blumira introduces  SOC Auto-Focus AI and an enhanced MSP Partner Program
SOC Auto Focus was created to help MSPs and IT teams work smarter, as was the new Blumira MSP Program.

Certifications

Aryaka reworks and simplifies their channel program

October 15, 2025 Mark Cox Comments Off on Aryaka reworks and simplifies their channel program
Simplicity is really the key here, as it is behind many of the changes, including ease on onboarding, as Aryaka positions itself for accelerated channel-led growth.

Artificial Intelligence

GoTo and Nexthink ally to integrate Nexthink platform with LogMeIn Rescue in move that should please channel partners

October 10, 2025 Mark Cox Comments Off on GoTo and Nexthink ally to integrate Nexthink platform with LogMeIn Rescue in move that should please channel partners
The partnership enables a new integration between LogMeIn Rescue, GoTo’s enterprise-grade remote support tool, and the DEX-focused Nexthink Infinity platform, a partnership which will have significant implications for channel partners of both companies.

Agent

SolarWinds adds operational resilience to AI Agent

October 8, 2025 Mark Cox Comments Off on SolarWinds adds operational resilience to AI Agent
SolarWinds is making several news announcements today, but the strengthening of AI Agent is the most significant of the lot.

Channel Programs

Azul Launches TAP (Technology Alliance Partner Program) to expand Java ecosystem

October 2, 2025 Mark Cox Comments Off on Azul Launches TAP (Technology Alliance Partner Program) to expand Java ecosystem
The TAP program is focused  on ISVs, complements an earlier one for MSPs that Azul launched this summer, and is designed to foster deep collaboration between Azul and technology partners to deliver integrated solutions that improve developer productivity, DevOps efficiency, business productivity and cloud efficiency for Java customers worldwide.

Channel Programs

Flywl launches new partner ecosystem to accelerate cloud marketplace growth

September 30, 2025 Mark Cox Comments Off on Flywl launches new partner ecosystem to accelerate cloud marketplace growth
The Flywl Partner Ecosystem brings together investors, advisors, connectors and resellers who shape how buying decisions get made, to drive smarter software procurement and maximize cloud provider benefits, in order to accelerate cloud software deals by turning partner influence into marketplace outcomes.