John Walters comes into the newly created position of VP of Service Operations, to ensure that Pax8’s support of partners does not flag as their business grows, particularly in the critical onboarding stage.
Salesforce highlighted that Einstein, featured at last fall’s Dreamforce, is part of the new spring release, and is in the hands of customers. They also announced a new partnership with IBM that unites IBM’s Watson with Einstein.
LANDESK had been working on rebranding itself for nine months, and the bringing together of the company with HEAT Software into Ivanti provides an ideal opportunity to create a brand – and a strategy around it – to cross-market and cross-sell all the company’s solutions.
The HP Co-Marketing Zone now allows partners to track the performance and ROI of campaigns as well as create them, while the Social Media Center is designed to establish partners as thought leaders by providing content that goes beyond HP materials.
Other important changes include the integration of programs for other groups which used to be outside the old umbrella program and the integration of the Aruba PartnerEdge and HPE Networking channel programs into the new Partner Ready for Networking program.
Part manufacturers’ rep, and part angel investor, Temprano will work with a limited number of European software companies to bring them to North America and successfully build up their businesses here.
Sage delivers on the promises it made last year to invest to make its products better known. It laid out its marketing strategy here to partners, and indicated that partners need to respond by stepping up to the plate in their turn.
With a view of expanding public awareness of its brand, particularly in Canada outside Quebec, and in the U.S., ACCEO has moved the ACCEO name more prominently into its many sub-brands, eliminating some confusion that existed among customers.