Tag Archive for Marketing

RapidFire Tools provides MSPs with Detector unlimited use license and services bundle

The new Detector SDS offering is designed to provide MSPs with a sticky, differentiated offering that also can serve as a component of a premium offering for customers.

SonicWall broadens training capabilities with launch of SonicWall University

SonicWall University content is designed to be ongoing, beyond the granting of a certification, and to reach a broader range of roles than SonicWall has in the past.

Cloud distributor Pax8 adds new executive, processes to successfully manage growth

John Walters comes into the newly created position of VP of Service Operations, to ensure that Pax8’s support of partners does not flag as their business grows, particularly in the critical onboarding stage.

Channel-focused Mailprotector gets cash infusion to fund growth

MailProtector has seen a recent spurt of growth following a doubling down on its commitment to the channel, which has led to securing capital to enhance sales, marketing and R&D capabilities.

Datto unveils new partner program that reflects the growth of the company

Highlights of the new Datto program include a new tier for the top two per cent of partners, as well as new marketing and benchmark analysis initiatives.

Salesforce kicks off the Year of Einstein

Salesforce highlighted that Einstein, featured at last fall’s Dreamforce, is part of the new spring release, and is in the hands of customers. They also announced a new partnership with IBM that unites IBM’s Watson with Einstein.

Cloud distributor Pax8 unveils free Marketing on Demand resources for partners

Pax8 has offered marketing resources to its partner channel before, but has given them the ability to conduct campaigns on their own with this offering.

AppRiver upgrades free email marketing tool for partners

AppRiver had a pre-templated campaign tool before, but it was limited to Office 365. The new one covers a broad range of their solutions, with 12 templates at launch, and more scheduled to be added.

New Ivanti brand for LANDESK-HEAT union to focus on unified secure workplace message

LANDESK had been working on rebranding itself for nine months, and the bringing together of the company with HEAT Software into Ivanti provides an ideal opportunity to create a brand – and a strategy around it – to cross-market and cross-sell all the company’s solutions.

Enterprise VoIP vendor 8×8 looks to take channel to next stage with new partner program

8×8 only began to actively a develop a channel in recent years, but now the channel has grown to the point where the company has had to introduce a new program with more resources to support it.

HP upgrades partner marketing with Co-Marketing Zone, new Social Media Center

The HP Co-Marketing Zone now allows partners to track the performance and ROI of campaigns as well as create them, while the Social Media Center is designed to establish partners as thought leaders by providing content that goes beyond HP materials.

Addition of competencies to HPE Partner Ready program highlight GPC announcements

Other important changes include the integration of programs for other groups which used to be outside the old umbrella program and the integration of the Aruba PartnerEdge and HPE Networking channel programs into the new Partner Ready for Networking program.

Security vet Luke Walling launches Temprano Techvestors to bring Euro firms to America

Part manufacturers’ rep, and part angel investor, Temprano will work with a limited number of European software companies to bring them to North America and successfully build up their businesses here.

Sage launches massive campaign to build brand

Sage delivers on the promises it made last year to invest to make its products better known. It laid out its marketing strategy here to partners, and indicated that partners need to respond by stepping up to the plate in their turn.

ACCEO changes branding to improve awareness of company in the marketplace

With a view of expanding public awareness of its brand, particularly in Canada outside Quebec, and in the U.S., ACCEO has moved the ACCEO name more prominently into its many sub-brands, eliminating some confusion that existed among customers.