Marketing

Managed Services

RapidFire Tools provides MSPs with Detector unlimited use license and services bundle

April 18, 2017 Mark Cox Comments Off on RapidFire Tools provides MSPs with Detector unlimited use license and services bundle
The new Detector SDS offering is designed to provide MSPs with a sticky, differentiated offering that also can serve as a component of a premium offering for customers.

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Ben Cherian, director of partnerships, alliances, and channels for storage at Red Hat
Storage

Red Hat looks to ramp up channel storage business

April 18, 2017 Robert Dutt 1
Red Hat continues looks to the channel to help grow its high-value storage business, but knows it needs to help partners get started.

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Marketing

SonicWall broadens training capabilities with launch of SonicWall University

March 29, 2017 Mark Cox Comments Off on SonicWall broadens training capabilities with launch of SonicWall University
SonicWall University content is designed to be ongoing, beyond the granting of a certification, and to reach a broader range of roles than SonicWall has in the past.

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Cloud

Cloud distributor Pax8 adds new executive, processes to successfully manage growth

March 27, 2017 Mark Cox Comments Off on Cloud distributor Pax8 adds new executive, processes to successfully manage growth
John Walters comes into the newly created position of VP of Service Operations, to ensure that Pax8’s support of partners does not flag as their business grows, particularly in the critical onboarding stage.

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Security

Channel-focused Mailprotector gets cash infusion to fund growth

March 21, 2017 Mark Cox Comments Off on Channel-focused Mailprotector gets cash infusion to fund growth
MailProtector has seen a recent spurt of growth following a doubling down on its commitment to the channel, which has led to securing capital to enhance sales, marketing and R&D capabilities.

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Cloud

Intacct driving channel growth with select, focused partners

March 10, 2017 Mark Cox Comments Off on Intacct driving channel growth with select, focused partners
Cloud ERP vendor Intacct’s Xtreme Business Building Conference this week had a record number of partners, as the company continues to expand its channel business.

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Channel Programs

Datto unveils new partner program that reflects the growth of the company

March 9, 2017 Mark Cox Comments Off on Datto unveils new partner program that reflects the growth of the company
Highlights of the new Datto program include a new tier for the top two per cent of partners, as well as new marketing and benchmark analysis initiatives.

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Big Data

Salesforce kicks off the Year of Einstein

March 7, 2017 Mark Cox Comments Off on Salesforce kicks off the Year of Einstein
Salesforce highlighted that Einstein, featured at last fall’s Dreamforce, is part of the new spring release, and is in the hands of customers. They also announced a new partnership with IBM that unites IBM’s Watson with Einstein.

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Cloud

Jive, inContact, and Polycom announce UCaaS technology predictions

February 13, 2017 Guest Poster Comments Off on Jive, inContact, and Polycom announce UCaaS technology predictions
Jive Communications, inContact, and Polycom share their top predictions for 2017 in the unified communications-as-a-service space.

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Cloud

Cloud distributor Pax8 unveils free Marketing on Demand resources for partners

February 10, 2017 Mark Cox Comments Off on Cloud distributor Pax8 unveils free Marketing on Demand resources for partners
Pax8 has offered marketing resources to its partner channel before, but has given them the ability to conduct campaigns on their own with this offering.

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Channel Programs

Dell EMC provides revenue, rebate specifics for new channel program

February 8, 2017 Mark Cox Comments Off on Dell EMC provides revenue, rebate specifics for new channel program
Dell EMC fills in the remaining blanks in what its new unified partner program, which formally rolls out today, will look like.

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Channel Programs

Epicor enhances channel program in the Americas

February 7, 2017 Mark Cox 1
The changes involve certifying partners in Canada and Latin America to sell the Prophet 21 wholesale distribution solution.

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Channel Programs

AppRiver upgrades free email marketing tool for partners

January 31, 2017 Mark Cox Comments Off on AppRiver upgrades free email marketing tool for partners
AppRiver had a pre-templated campaign tool before, but it was limited to Office 365. The new one covers a broad range of their solutions, with 12 templates at launch, and more scheduled to be added.

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Cloud

New Ivanti brand for LANDESK-HEAT union to focus on unified secure workplace message

January 23, 2017 Mark Cox Comments Off on New Ivanti brand for LANDESK-HEAT union to focus on unified secure workplace message
LANDESK had been working on rebranding itself for nine months, and the bringing together of the company with HEAT Software into Ivanti provides an ideal opportunity to create a brand – and a strategy around it – to cross-market and cross-sell all the company’s solutions.

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Unified Communications

Enterprise VoIP vendor 8×8 looks to take channel to next stage with new partner program

November 15, 2016 Mark Cox 1
8×8 only began to actively a develop a channel in recent years, but now the channel has grown to the point where the company has had to introduce a new program with more resources to support it.

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Marketing

HP upgrades partner marketing with Co-Marketing Zone, new Social Media Center

September 13, 2016 Mark Cox Comments Off on HP upgrades partner marketing with Co-Marketing Zone, new Social Media Center
The HP Co-Marketing Zone now allows partners to track the performance and ROI of campaigns as well as create them, while the Social Media Center is designed to establish partners as thought leaders by providing content that goes beyond HP materials.

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Channel Programs

Addition of competencies to HPE Partner Ready program highlight GPC announcements

September 12, 2016 Mark Cox Comments Off on Addition of competencies to HPE Partner Ready program highlight GPC announcements
Other important changes include the integration of programs for other groups which used to be outside the old umbrella program and the integration of the Aruba PartnerEdge and HPE Networking channel programs into the new Partner Ready for Networking program.

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Software

Security vet Luke Walling launches Temprano Techvestors to bring Euro firms to America

September 6, 2016 Mark Cox Comments Off on Security vet Luke Walling launches Temprano Techvestors to bring Euro firms to America
Part manufacturers’ rep, and part angel investor, Temprano will work with a limited number of European software companies to bring them to North America and successfully build up their businesses here.

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Cloud

Sage launches massive campaign to build brand

July 26, 2016 Mark Cox Comments Off on Sage launches massive campaign to build brand
Sage delivers on the promises it made last year to invest to make its products better known. It laid out its marketing strategy here to partners, and indicated that partners need to respond by stepping up to the plate in their turn.

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Solution Provider News

ACCEO changes branding to improve awareness of company in the marketplace

May 12, 2016 Mark Cox Comments Off on ACCEO changes branding to improve awareness of company in the marketplace
With a view of expanding public awareness of its brand, particularly in Canada outside Quebec, and in the U.S., ACCEO has moved the ACCEO name more prominently into its many sub-brands, eliminating some confusion that existed among customers.

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