Marketing

Channel Communities

D&H cops ASCII Group’s top broadline distributor award – again

April 30, 2018 Mark Cox Comments Off on D&H cops ASCII Group’s top broadline distributor award – again
While D&H’s win will shock few — they win the ASCII award every year — the ranking of price on criteria in choosing a distributor may be more surprising.

Channel Programs

Gigamon announces ex-Riverbed channels exec Michelle Hodges as new channel chief

April 4, 2018 Mark Cox Comments Off on Gigamon announces ex-Riverbed channels exec Michelle Hodges as new channel chief
Hodges talks with ChannelBuzz about her new role at Gigamon, what she brings to the table there, and how she expects to increase the opportunities the company provides to partners.

Channel Programs

Ivanti adds integrated MSP track to Ivanti Partner Program

February 15, 2018 Mark Cox Comments Off on Ivanti adds integrated MSP track to Ivanti Partner Program
Ivanti also completes the integration of their partner program, adding partners from the Shavlik and RES Software programs into the mix, and brings additional resources on board to work with partners.

Channel Programs

Iventosch looks to move Qumulo from startup to leveraged model with two-pronged channel strategy

February 12, 2018 Mark Cox Comments Off on Iventosch looks to move Qumulo from startup to leveraged model with two-pronged channel strategy
Armed with a new channel program, and a new exec to provide more focus on channel strategy, Qumulo looks to both improve the efficiency of its own channel, and the HPE channel that comes through their partnership with HPE.

Channel Programs

New storage incents and rebate changes highlight Dell EMC partner program improvements

February 8, 2018 Mark Cox Comments Off on New storage incents and rebate changes highlight Dell EMC partner program improvements
The beginning of the new Dell EMC fiscal year in February is always the time for the most significant changes to their partner program, although the company acknowledged the changes this year are more about fine-tuning.

Channel Programs

New Nutanix channel chief says big changes coming to sales motions

January 25, 2018 Mark Cox 1
Incents for new logos are on the way, but an even bigger change will be Nutanix moving from partners teaming with sales to making partners more autonomous.

Cloud

SAP announces Cloud Accelerator marketing initiative to boost partner business

January 17, 2018 Mark Cox Comments Off on SAP announces Cloud Accelerator marketing initiative to boost partner business
The Cloud Accelerator initiative, a new component in the SAP Cloud Choice Profit program, provides cloud marketing resources and support for cloud partners who meet specific criteria.

Channel Programs

Flexxible IT launches multi-tenant Citrix Cloud workspace solution

January 9, 2018 Mark Cox Comments Off on Flexxible IT launches multi-tenant Citrix Cloud workspace solution
U.K.-based Flexxible is growing its presence in North America, and is also introducing their first partner program for North American partners at the Citrix Summit event.

Cloud

SAP looks to digital cutting edge in lower end of SME

November 16, 2017 Mark Cox Comments Off on SAP looks to digital cutting edge in lower end of SME
SAP is gotten good results in its sub-$300 million segment by going digital to transform the customer experience, and by making these tools available to partners.

Cloud

Salesforce, Google extend partnership with multi-faceted collaboration

November 6, 2017 Mark Cox Comments Off on Salesforce, Google extend partnership with multi-faceted collaboration
Salesforce and Google have announced a major extension to their existing partnership, which will see much deeper integrations. It will not, however, place Google in a preferred position above AWS as a public cloud provider.