Marketing

Marketing

Riverbed steps up digital marketing to support mainstream networking push

April 7, 2016 Mark Cox Comments Off on Riverbed steps up digital marketing to support mainstream networking push
A key component of the new strategy is Riverbed Reach, a new marketing program the company announced at its Partner Summit event.

Channel Communities

CompTIA rethinks approach to member education with new Channel Standards program

March 22, 2016 Mark Cox Comments Off on CompTIA rethinks approach to member education with new Channel Standards program
The IT Solution Provider Standard is the first of five scheduled to roll out this year. The Channel Standards differ from the Trustmarks in their emphasis on imparting best practices to make the business better, rather than earning a badge to use in your marketing.

Channel Programs

Microsoft launches first part of five part eBook for partners on winning with cloud

March 16, 2016 Mark Cox Comments Off on Microsoft launches first part of five part eBook for partners on winning with cloud
The series, done in collaboration with IDC and available as free downloads, will continue with a new chapter every month until the final one rolls out at WPC in July.

Channel Programs

Kaspersky to introduce small business specialization

March 7, 2016 Mark Cox Comments Off on Kaspersky to introduce small business specialization
While Kaspersky is emphasizing the enterprise in its strategic objectives this year, it is also providing more segmented assistance to partners focusing on different parts of the market. This includes a new specialization which will see small business leads limited to partners who have secured it.

Cloud

New products and plan in place: Avaya now needs to execute

February 3, 2016 Mark Cox Comments Off on New products and plan in place: Avaya now needs to execute
After a long restructuring, Avaya now has its two core next-gen offerings available, and has a systematic and well thought out plan to take them to market, leveraging both its channel and internal resources better than in the past. They still have to execute on these better than in the past however.

Marketing

Avaya pledges new partner-focused marketing initiatives

February 2, 2016 Mark Cox Comments Off on Avaya pledges new partner-focused marketing initiatives
Avaya has reorganized its marketing strategies to emphasize joint go-to-marketing initiatives with partners, with an emphasis on obtaining case studies for customers.

Cloud

Kaseya reaches out to MSPs with new SVP appointment

January 20, 2016 Mark Cox Comments Off on Kaseya reaches out to MSPs with new SVP appointment
Kaseya has also released a new survey highlighting the practices being following by the most successful MSPs today.

Channel Programs

Dell channel team celebrates being at Dell World adult table with new announcements

October 26, 2015 Mark Cox Comments Off on Dell channel team celebrates being at Dell World adult table with new announcements
Only a few parts of what’s coming to the channel from Dell was announced at Dell World, but broad sneak peeks were offered about several changes that will roll out at some point in the next fiscal year.

Big Data

Dell steps up channel marketing activities

September 17, 2015 Mark Cox Comments Off on Dell steps up channel marketing activities
At their Canadian partner event on Wednesday, Dell stressed their emphasis on driving more channel marketing activities, sour economy notwithstanding, and emphasized their building of the Future-Ready Enterprise brand with partners.

Marketing

Intronis boosts marketing assistance to partners with MSP Marketing Booster Pack

August 28, 2015 Mark Cox Comments Off on Intronis boosts marketing assistance to partners with MSP Marketing Booster Pack
The new resource is a key step on the road to an Intronis sales and marketing certification program scheduled to be available in Q4.