Marketing

Channel Programs

Silver Peak completely reworks channel program to add predictability and enhance partner profitability

November 6, 2018 Mark Cox Comments Off on Silver Peak completely reworks channel program to add predictability and enhance partner profitability
Silver Peak acknowledged that its old partner program, implemented in 2015, was deficient in key respects, and has completely restructured the program in order to remedy those problems.

Big Data

New plug and play applications highlight Looker 6 platform release

October 10, 2018 Mark Cox Comments Off on New plug and play applications highlight Looker 6 platform release
BI provider Looker is kicking off their JOIN 2018 event in San Francisco with the launch of the latest version of their platform

Channel Programs

NaaS provider Meta Networks looks to support select channel with first partner program

September 17, 2018 Mark Cox Comments Off on NaaS provider Meta Networks looks to support select channel with first partner program
Meta Networks, whose network-as-a-service offering appeals to a variety of solution providers across the security, networking and managed services spaces, wants to start with a limited number of initial partners, and make them successful before expanding the program.

Backup

Cohesity drives major cloud push from new AWS Storage Competency Partner designation

August 14, 2018 Mark Cox Comments Off on Cohesity drives major cloud push from new AWS Storage Competency Partner designation
Cohesity says that the achievement of the AWS Storage Competency validation will assist them significantly on the technology front, as well as in sales and in marketing.

Artificial Intelligence

Zoho bringing Zia AI tool into Zoho One suite highlights major upgrades

July 31, 2018 Mark Cox Comments Off on Zoho bringing Zia AI tool into Zoho One suite highlights major upgrades
Other enhancements include a new unified dashboard and unified search feature for all 40 applications in Zoho One, as well as the 40th app – Backstage – an event management solution that is also sold separately.

Backup

Commvault restructuring of product portfolio, channel enablement tools guided by same theme

July 19, 2018 Mark Cox Comments Off on Commvault restructuring of product portfolio, channel enablement tools guided by same theme
Commvault has greatly simplified its solution set, from 21 product areas to four, and consolidated its partner enablement tools, with the goal of both being to greatly scale the channel business.

Channel Programs

NetApp unveils many new channel incents and enablement tools – with an ask in return

June 29, 2018 Mark Cox Comments Off on NetApp unveils many new channel incents and enablement tools – with an ask in return
NetApp has presented an impressive array of new commitments to partners, but in return in for reciprocal commitment in return, specifically selling NetApp’s newer solution areas.

Marketing

HPE adds more resources to partner digital marketing strategy

June 19, 2018 Mark Cox Comments Off on HPE adds more resources to partner digital marketing strategy
HPE has built on the Digital Marketing program they announced last year with a new digital marketing maturity assessment tool, and increased resources through Marketing Pro Academy,

Channel Programs

Nutanix raises channel program into the cloud with new charter, tiering, programs and certifications

May 10, 2018 Mark Cox Comments Off on Nutanix raises channel program into the cloud with new charter, tiering, programs and certifications
Nutanix, which sells entirely through channel partners, is moving away from emphasizing pure volume of sales to allow them to reward smaller partners with deep Nutanix practices.

Marketing

ESET steps up partner marketing capabilities with new automated marketing centre

April 30, 2018 Mark Cox Comments Off on ESET steps up partner marketing capabilities with new automated marketing centre
While past ESET marketing materials have been static downloadable assets, this tool, designed by marketing automation company MindMatrix, fully automates campaigns, to make them easy to design, use and track.