Marketing

Big Data

Data Quality vendor Naveego launches first partner program

October 23, 2017 Mark Cox Comments Off on Data Quality vendor Naveego launches first partner program
Master data management services opportunities are part and parcel of Naveego’s solution, and the company is also offering high margins through the new Naveego Partner Success Program.

Channel Programs

AppRiver adds lead generation module to free appMailer email marketing tool

October 17, 2017 Mark Cox Comments Off on AppRiver adds lead generation module to free appMailer email marketing tool
The enhanced appMailer platform also provides the ability to share lead generation campaigns through social media.

Channel Programs

Sage gears up to implement enhanced channel benefits in October

August 28, 2017 Mark Cox Comments Off on Sage gears up to implement enhanced channel benefits in October
New Sage channel chief Jennifer Warawa discusses her talks with partners since taking the job earlier this year, and previews the changes that will be coming with the new fiscal year.

Cisco channel chief Wendy Bahr at Partner Summit 2016 in San Diego
Networking

Cisco pushes importance of multi-partner approach for digital transformation

June 26, 2017 Robert Dutt 1
As it turns its attention to taking the channel deeper on digital transformation, Cisco says connections to ecosystem partners will be imperative.

Cloud

Cloud distributor Pax8 deepens integration with ConnectWise

June 21, 2017 Mark Cox Comments Off on Cloud distributor Pax8 deepens integration with ConnectWise
The latest Pax8 ConnectWise integration has optimized their interface within ConnectWise Manage to reduce the clicks in ordering, updating and linking cloud subscriptions.

Channel Programs

Strong upticks in training, marketing highlight Dell EMC channel performance

June 20, 2017 Mark Cox Comments Off on Strong upticks in training, marketing highlight Dell EMC channel performance
The Dell EMC channels team was extremely happy with the results of the first quarter of its new unified partner program.

Marketing

HPE looks to turbocharge partner marketing with new Digital Marketing Program

June 6, 2017 Mark Cox Comments Off on HPE looks to turbocharge partner marketing with new Digital Marketing Program
While many of the program’s components existed before, HPE is doubling down on promoting them as a bundle, looking to get greater numbers of them involved in an area where the vendor says many partners need to be doing more.

Channel Programs

Salesforce to target 20-30 cloud partners with new $50 million Salesforce Ventures fund

June 1, 2017 Mark Cox Comments Off on Salesforce to target 20-30 cloud partners with new $50 million Salesforce Ventures fund
A pair of announcements creates both a new fund to stimulate Salesforce cloud consultant partners, and a new programmatic initiative to work with this group and provide further assistance like MDF funding.

Channel Programs

New flexible consumption models, incumbency protection highlight Dell EMC channel changes

May 9, 2017 Mark Cox Comments Off on New flexible consumption models, incumbency protection highlight Dell EMC channel changes
Partner presence at this year’s event increased massively over anything at either the Dell or EMC events, or the initial joint event in Austin last fall.

Marketing

Riverbed Reach delivering results as part of Riverbed’s digital marketing strategy

April 27, 2017 Mark Cox Comments Off on Riverbed Reach delivering results as part of Riverbed’s digital marketing strategy
Riverbed Reach, which was announced at last year’s partner event, went live two months ago, and its enablement of partners’ digital value proposition efforts is already bearing fruit.