The beginning of the new Dell EMC fiscal year in February is always the time for the most significant changes to their partner program, although the company acknowledged the changes this year are more about fine-tuning.
The new AMD EPYC processors, which were announced last June, make their first appearance in three new Dell EMC 14th Gen servers aimed at more demanding use cases.
The Dell EMC DD3300 replaces the DD2200 in the Data Domain lineup, providing the ROBO-SME part of the market with an offering that features full cloud capability as well as upgraded capacity.
Dell EMC Canada channel chief takes a look back at the company’s busy 2017, and look forward to plans for 2018 in this edition of the podcast.
Dell EMC is also planning some additional initiatives for later in the new fiscal year around solutions-based competencies.
Joyce Mullen comes over from the OEM side, but brings her old responsibilities with her. She also indicates that no serves in the Dell EMC partner policy established under John Byrne should be anticipated.
In addition to the souped-up servers, Dell EMC has also simplified the ordering process by which partners acquire these HCI appliances.
Three new Dell EMC Ready bundles around machine learning and deep learning should both broaden the HPC market, and make it more channel-friendly.
Dell EMC has announced its thresholds and tiers for 2018, and while there are some changes from the previous system, the biggest, by far, is the emphasis on services for tier eligibility, not just for rebates.
Dell EMC has made strengthening its position in midrange storage a priority, and in addition to the new product upgrades has also introduced a customer satisfaction guarantee.
While Canadian customers have a generally accurate reputation for being late technology adopters, Dell EMC execs at last week’s Toronto forum said that they are seeing movement towards newer Dell Technologies offerings.
Chad Sakac, president of Dell EMC’s converged platforms division laid out the company’s digital transformation strategy, why it’s often still hard for customers to grasp, and the role the channel can play in assisting with that.
Dell EMC’s VP of North American Distribution emphasized why partners need to sell more through distis at the Dell EMC Canada Partner Summit, and while it had the something of the air of preaching to the converted, there was a clear theme being stressed.
At a partner gathering in Toronto, Byrne recounted Dell EMC’s channel trumps – but also detailed where the company needs to improve, and provided broad hints about upcoming channel changes.
Dell EMC expects to be the first OEM to bring Azure Stack to market on next-generation servers, and believes this offering will be a particularly strong one for channel partners.
Dell doubles down on the Internet of Things, announcing a new organization, enhanced funding and a road map for future innovation.
The new Dell EMC Ready solutions are not channel-only offerings, but they are well-suited for the channel.
The XC series, which Dell EMC aims at the Microsoft hypervisor market, is also getting a new Azure Log Analytics Solution.
Millard, a veteran EMC channel exec who has most recently been in charge of channels at Virtustream, comes on board the Dell EMC channel team as a focused storage specialist.
The reseller deal with Dell EMC, and OEM relationship around the Hitachi Enterprise Cloud Container program should significantly increase Mesosphere’s growing channel business.
