
The significant expansion of the cloud marketplace business has led Cisco to make changes to its support of partners in this area, as they look to do business with the commercial market that learns from their hyperscaler business.
2021 in many ways will be as challenging of 2020 but will also present opportunity to the Channel to reinvent itself.By Charla Bunton-Johnson, Global Director of Partner Sales, Development, Marketing, and Channel Chief, WekaIO, Inc. LinkedIn Many years ago, I started my career in the Channel working for Ingram Micro (at the time called…
The opening keynote at the annual Macola customer and partner event featured a drone demo intended to show mastery over adjacent technology that backfired spectacularly, although harmlessly. The event itself also featured an air of unpredictability – over the role of the channel in the Macola go-to-market going forward.