Storage

Nebulon launches smartPartner program to better leverage OEM partner channels

Nebulon, which launched a year ago with server-embedded infrastructure software delivered as-a-service that competes against the big HCI players, has designed their program to make it easier for HPE, Lenovo and Supermicro partners to work with them.

Lenovo expands TruScale as-a-Service to encompass entire portfolio

The expansion of TruScale into a company-wide offering was part of a major series of announcements, that included the related Hitachi Brain AI service and the Project Unity wireless connectivity framework.

Western Digital launches new OptiNAND technology which  combines flask and HDD in new architecture

WDD is also emphasizing that OptiNAND is not another hybrid architecture, but a new type of technology that enhances the HDD with flash to improve the drive’s aerial density, performance and reliability.

Hitachi Vantara improves Lumada use cases and ability to handle dynamic data with io-Tahoe acquisition

The acquired technology’s ability to expand the use cases around Lumada will also expand channel partners’ services opportunities.

Place to be is the channel as channel momentum is on fire: Dell channel chief Dagher

Dell’s global channel chief Rola Dagher talked with ChannelBuzz about the state of the Dell channel today, and the priorities for the rest of the year ahead.

StorONE announces first channel chief and partner program as it looks to build out channel

Channel veteran Bill Cordero takes over channel leadership at StorONE, as the company looks to expand its new channel with the aid of a newly-designed channel program.

Hitachi Vantara stepping up focus around partner engagement

Hitachi Vantara has been intensifying its channel focus this year, with a new portal, pricing tool, and eLearning modules, and partner satisfaction has increased as a result.

Consumer and gaming tech highlights news at Western Digital Flash event, but nuggets still there for partners

Some major gaming announcements will have implications for resellers and integrators who work that market, as will a new embedded flash platform for Universal Flash Storage  3.1, while a partnership with Percona around their MySQL Server will be of interest in the enterprise.

Hitachi Vantara lays out data-driven strategy at Hitachi Social Innovation Forum

Hitachi is using its three-day event, which continues through Thursday, to outline its focus on data-driven strategies and how customers in multiple verticals are already benefitting from them.

Startup 22dot6 formally launches revolutionary storage architecture

The company’s Valence software is the first product of its Transcendent Abstracted Storage System architecture, and while it is formally launching today, it has been successfully selling for months through a 100% channel strategy.

NetApp announces significant changes to Unified Partner Program

NetApp will be making major changes to their channel program at the end of April 2022, and has announced what those changes will be, and the paths partners need to prepare to be ready for the new program.

Dell Technologies builds out edge strategy with new and enhanced edge solutions

The new offering is the first of what will be a family of Dell Technologies manufacturing edge solutions, while the upgraded one is a new version of the Dell EMC Streaming Data Platform.

Rubrik, NetApp extend partnership with Go-to-Market relationship

The Rubrik Go Foundation Edition, and Rubrik Go Business Edition SKUs will appear on NetApp price lists starting May 17, providing multiple benefits to the companies’ field sales forces and joint channel partners.

Zadara unveils Federated Edge pooled program to let MSPs expand presence to other geos

Federated Edge lets participating MSPs use space in data centres of MSPs outside their own region, to allow them to accept business that they previously had to decline because they had no ability to service it.

VAST Data pledges lower customer costs, more cloud-like experience with shift to Gemini managed software model

VAST still sells its technology through an appliance model, but now the customer purchases it directly from Avnet, which makes the hardware, giving the customer direct from the manufacturer pricing, although VAST says their channel strategy will not be impacted by this. .

New HPE Canada President Mike Hilton sees Canada ripe for GreenLake as-a-service offerings

Almost everything in HPE’s portfolio is already available as a service, and while Canadian customers have been somewhat slow to warm to the new model, Hilton says that’s changing in a big way.