Channel veteran Bill Cordero takes over channel leadership at StorONE, as the company looks to expand its new channel with the aid of a newly-designed channel program.
Hitachi Vantara has been intensifying its channel focus this year, with a new portal, pricing tool, and eLearning modules, and partner satisfaction has increased as a result.
Some major gaming announcements will have implications for resellers and integrators who work that market, as will a new embedded flash platform for Universal Flash Storage 3.1, while a partnership with Percona around their MySQL Server will be of interest in the enterprise.
Hitachi is using its three-day event, which continues through Thursday, to outline its focus on data-driven strategies and how customers in multiple verticals are already benefitting from them.
The company’s Valence software is the first product of its Transcendent Abstracted Storage System architecture, and while it is formally launching today, it has been successfully selling for months through a 100% channel strategy.
NetApp will be making major changes to their channel program at the end of April 2022, and has announced what those changes will be, and the paths partners need to prepare to be ready for the new program.
The new offering is the first of what will be a family of Dell Technologies manufacturing edge solutions, while the upgraded one is a new version of the Dell EMC Streaming Data Platform.
The Rubrik Go Foundation Edition, and Rubrik Go Business Edition SKUs will appear on NetApp price lists starting May 17, providing multiple benefits to the companies’ field sales forces and joint channel partners.
The joint bundles, which come with five sizing options, all at fixed pricing, also carry a $5000 bonus for a VAR with each sale to a new customer.
Both the new OS 2.0 software download availability, and the PowerStore 500 ship date are June 10.
Federated Edge lets participating MSPs use space in data centres of MSPs outside their own region, to allow them to accept business that they previously had to decline because they had no ability to service it.
VAST still sells its technology through an appliance model, but now the customer purchases it directly from Avnet, which makes the hardware, giving the customer direct from the manufacturer pricing, although VAST says their channel strategy will not be impacted by this. .
Almost everything in HPE’s portfolio is already available as a service, and while Canadian customers have been somewhat slow to warm to the new model, Hilton says that’s changing in a big way.
Zadara also has doubled the number of internal people involved in partner support.
Dell’s expansion of a storage incent they launched in Q4, and extension of its eligibility to their Unstructured Data Solutions line, are designed to accelerate the momentum in storage they saw in Q4, as many companies resumed projects which had been paused earlier in the year.
The first formal integration between Qumulo and Commvault came at the request of customers who had been making do-it-yourself integrations, which will work much better now that the joint solution has been properly integrated and optimized.
iXsystems’ open source storage model both facilitates the economics of the new program, and brings in leads that their internal people nurture until they are ready to close, then pass them on to partners who have brought in a deal of equivalent value.
Big changes afoot at Dell Technologies in Canada, with Mike Sharun, who had spent the last 23 years at Dell and EMC, announcing he will retire in the spring, with Pam Pelletier named as his replacement.
The new product is StorCentric’s first Violin release since they acquired the company late last year, and is an entry level version of the QV2020. For now, the branding remains Violin, but that’s something that will be examined going forward.
Pure has also expanded the FlashArray portfolio with the //C40 R3, a new entry level offering aimed at that part of the market that typically buys hybrid arrays.
