Conga discussed the evolution of their channel strategy with ChannelBuzz, while some channel partners indicated what they were looking to see around the Conga event.
Srinivas Mukkamala, Ivanti’s Chief Product Officer, provided a detailed layout of what is changing on the Ivanti product front and when it will be happening.
Respondents to a survey conducted by Ivanti found that work flexibility was popular, but also made them more likely to do things that increased risk, and made it a lot harder to get IT support or access to a manager.
After some major and not overly successful channel changes, Ivanti brought in Michelle Hodges from outside in late 2022. The changes since then have seen a major revitalization of the channel, and a significant growth in channel sales.
A major add is Now Assist for ITOM AIOps, which enhances ServiceNow’s IT OM AIOps solution by using generative AI to speed up issue resolution.
This provides an alternative that will let enterprises migrate off VMware Aria, and also introduces the Morpheus Plugin Framework to let companies build their own integrations, which Morpheus will certify, and a new 7.0 version of Morpheus.
Significant increases to Oracle’s Java pricing, including their recent move to employee based pricing, have led to customer concerns, and Azul has been a key beneficiary of this.
Colby Calonica, who had been VP of Sales, is a major channel advocate, and has been promoted to Vice President of Global Sales, Channels and Alliances, to give him responsibility for all the sales efforts.
Blancco’s channel leadership role under Elder has been expanded to include technology partners and more control of OEM relationships.
Moovila showed off their automated Perfect Project solution at the recent IT Nation Connect event, offering MSPs a project management solution that overcomes the traditional limitations of such solutions that require significant human intervention.
Cavelo makes a platform that provides attack surface management technology for MSPs to identify and protect sensitive data.
PerfectScale’s platform, which uses machine learning to remove the bloat that developers around Kubernetes, works with all Kubernetes systems, and the program is designed to assist a broad range of partner types.
George Kurian explained NetApp’s broad strategy through which their customers can turn disruption into opportunity, through consolidating data management, treating data like the key product it is, and developing a modern data architecture.
SOTI also strengthened support for their MSP partners to reflect the rapid growth of that segment of their business.
The integration of the existing OpenText program with the acquired assets from Micro Focus makes the new channel more diverse, and includes features like the OpenText Aviator Thrust program for Partners, to enable partners to build solutions with OpenText Cloud API services.
Barrenechea also announced OpenText Aviator, the event’s feature announcement, which brings distinctive new AI capabilities to OpenText’s Business Cloud.
A new family of Generative AI solutions, Now Assist, is the headliner here, but Vancouver also includes many other announcements, especially around security.
Datamotive sets itself apart from competitors in the cross-cloud recovery and migration space with a recovery SLA of 10 minutes and 100% data consistency.
Tintri has also switched to a 100% channel model, and is currently restructuring their channel program.
Snow, which has been in the visibility and software asset management market going back into the last century, was content with their existing partner program, but thought a next-gen one would better equip partners for dealing with the challenges of today’s IT environments.
