Channel Programs

Channel Programs

Nutanix lays out strategy to take advantage of partners’ Broadcom Blues

February 12, 2024 Mark Cox Comments Off on Nutanix lays out strategy to take advantage of partners’ Broadcom Blues
The details on what will clearly be massive change from Broadcom’s acquisition of VMware have been gradually being made public, and Nutanix is one of the VMware competitors who see opportunities created by channel disruption.

Channel Programs

IGEL launches first MSP partner program

February 12, 2024 Mark Cox Comments Off on IGEL launches first MSP partner program
The new program is the first IGEL has offered specifically for MSPs, and has features like partners having complete control of SLAs in any form that they want.

Channel Programs

StorMagic reviews VMware options with partners in light of Broadcom changes

February 8, 2024 Mark Cox Comments Off on StorMagic reviews VMware options with partners in light of Broadcom changes
StorMagic also indicated to their partners that they have been redoing their own channel program, which they say will add new features while taking nothing away, and should be announced in the next 4-8 weeks.

Channel Programs

ControlUp deal registration and back end compensation highlight partner program upgrades

January 19, 2024 Mark Cox Comments Off on ControlUp deal registration and back end compensation highlight partner program upgrades
ControlUp has also announced that long-time Citrix veteran Julia Scully has come over from Citrix to be Head of Global Channel, where she will oversee multiple other channel program enhancements in the year ahead.

Backup

Veeam strengthens Global ProPartner Network with improved deal registration and stronger incumbency protection

January 17, 2024 Mark Cox Comments Off on Veeam strengthens Global ProPartner Network with improved deal registration and stronger incumbency protection
The changes remove inconsistencies around these program features, and will be followed up in 2024 with additional partnership and program announcements, some of which are now imminent.

Channel Programs

IBM strengthens services practices beyond GSIs with new service track in Partner Plus program

January 12, 2024 Mark Cox Comments Off on IBM strengthens services practices beyond GSIs with new service track in Partner Plus program
The Service track follows the Sell and Build tracks that went live when Partner Plus was launched last year, and is aimed more at regional GSIs, MSPs and other types of partners that have been doing little or no business with IBM.

Channel Programs

RackWare launches new PartnerConnect channel program, names new channel leader

December 13, 2023 Mark Cox Comments Off on RackWare launches new PartnerConnect channel program, names new channel leader
Colby Calonica, who had been VP of Sales, is a major channel advocate, and has been promoted to Vice President of Global Sales, Channels and Alliances, to give him responsibility for all the sales efforts.

Channel Programs

AWS drops commission, adds features to Marketplace

December 11, 2023 Robert Dutt Comments Off on AWS drops commission, adds features to Marketplace
The cloud giant continues to stress AWS Marketplace as a growing route to market for ISVs and solution providers, adding new features and reducing the cut it takes of Marketplace deals through partners.

Channel Programs

Cisco points partners at profitable sustainability efforts

November 13, 2023 Robert Dutt Comments Off on Cisco points partners at profitable sustainability efforts
Sustainability is a major driving factor for customers, Cisco tells partners, outlining the tools and programs available to help partners build a practice around it.

Channel Programs

AI and security tops in Robbins’ mind in Splunk deal

November 9, 2023 Robert Dutt Comments Off on AI and security tops in Robbins’ mind in Splunk deal
Cisco chief executive Chuck Robbins explains the Splunk acquisition and focuses on opportunities in AI, security and sustainability in Partner Summit keynote.