Channel Programs

Channel Programs

Nutanix makes major enhancements to Elevate Partner Program

October 2, 2023 Mark Cox Comments Off on Nutanix makes major enhancements to Elevate Partner Program
Nutanix adds a series of new incents and enablement supports designed to make partners fully autonomous, efficient, and able to support customer success.

Channel Programs

Application networking vendor Solo.io launches first partner program

September 27, 2023 Mark Cox Comments Off on Application networking vendor Solo.io launches first partner program
Solo, which makes a service mesh and API management platform named Gloo, is relatively new to the channel, but it brought in more than half their revenues last quarter, and they have announced their first partner program to build on that.

Artificial Intelligence

SAS channel leaders emphasize commitment to reseller partners in driving new technology opportunities

September 14, 2023 Mark Cox Comments Off on SAS channel leaders emphasize commitment to reseller partners in driving new technology opportunities
SAS is not only doubling down on its reseller channel, but its strategic vendor channel as well, extending partnerships to strengthen their mutual position in Generative AI and other advanced use cases.

Channel Programs

Lightbits enhances channel-centric model with new partner program

September 12, 2023 Mark Cox Comments Off on Lightbits enhances channel-centric model with new partner program
While the previous Go Purple partner program was more of a bare-bones effort, the new Luminary Partner Program is better attuned to the company’s Cloud First strategy, and more complete, although formal certifications won’t arrive till next year.

Channel Programs

Remote access vendor Leostream strengthens channel presence with partner program

September 12, 2023 Mark Cox Comments Off on Remote access vendor Leostream strengthens channel presence with partner program
Leostream has been in business over 20 years but sold mainly direct, with a minor partner presence, so the company has now established a channel program and transferred their Business Development team to manage partners.

Channel Programs

Salt Security names first SVP, corporate and business development, to better coordinate partner strategy

September 12, 2023 Mark Cox Comments Off on Salt Security names first SVP, corporate and business development, to better coordinate partner strategy
Michael Porat comes in to further drive Salt’s growing API business by extending their strategic vendor partnerships and centralizing and enhancing their channel management.

As-a-Service

Simon Ewington lays out vision as new HPE VP of Worldwide Channel and Partner Ecosystem

September 1, 2023 Mark Cox Comments Off on Simon Ewington lays out vision as new HPE VP of Worldwide Channel and Partner Ecosystem
Ewington won’t exactly be a new face, having been at HP and then HPE for 27 years, including many channel facing roles, and having been acting in this position on an interim basis since February, but his past experience provides him with views how partners can be made more effective.

Artificial Intelligence

VMware partner leadership takes stock of changes since new partner program rollout in March

August 28, 2023 Mark Cox Comments Off on VMware partner leadership takes stock of changes since new partner program rollout in March
At VMware Explore, VMware’s channel leaders took stock of recent changes to channel enablement, and provided a brief road map as well.

Channel Programs

VMware Canada channel chief Simon Powell assesses first year on the job

August 22, 2023 Mark Cox Comments Off on VMware Canada channel chief Simon Powell assesses first year on the job
Powell said that in addition to VMware honing in on a more partner-driven strategy, the new announcements at VMware Explore, and the philosophy behind them, will also open up new opportunities for partners.

Channel Programs

Veritas reworks and formalizes partner program for MSPs

August 15, 2023 Mark Cox Comments Off on Veritas reworks and formalizes partner program for MSPs
Veritas has updated their traditional services program, but now they have modernized it to give partners more options than in the past.