Channel Programs

Channel Programs

Cisco signals significant changes to partner incentives and specializations

November 9, 2023 Robert Dutt Comments Off on Cisco signals significant changes to partner incentives and specializations
At its Partner Summit event, Cisco has previewed changes that will see longstanding partner program elements like architectural specializations and VIP give way to newer programs over the next few years.

Channel Programs

Cisco names Rodney Clark new channel chief on eve of Partner Summit

November 8, 2023 Robert Dutt Comments Off on Cisco names Rodney Clark new channel chief on eve of Partner Summit
Cisco announced that former Microsoft global channel chief Rodney Clark will take over as its global partner leader as Oliver Tuszik looks back at a tumultuous half-decade.

Artificial Intelligence

Kubernetes automation platform startup PerfectScale launches first channel program

October 31, 2023 Mark Cox Comments Off on Kubernetes automation platform startup PerfectScale launches first channel program
PerfectScale’s platform, which uses machine learning to remove the bloat that developers around Kubernetes, works with all Kubernetes systems, and the program is designed to assist a broad range of partner types.

Channel Programs

NetSuite expands reach with industry association partnerships

October 30, 2023 Robert Dutt Comments Off on NetSuite expands reach with industry association partnerships
The cloud-based ERP vendor is reaching more customers by building relationships with buying groups and deepening industry-specific relationships.

Channel Programs

HP expands cross-selling rewards, brings disties into Amplify

October 26, 2023 Robert Dutt Comments Off on HP expands cross-selling rewards, brings disties into Amplify
HP has announced further steps towards making its Amplify partner program all-encompassing, inviting distributors into the fold for the first time, simplifying how partners get paid for MDF activities, and finally bringing its distribution partners into the Amplify umbrella.

Artificial Intelligence

NetApp to launch new partner hub

October 25, 2023 Mark Cox Comments Off on NetApp to launch new partner hub
The digital portal allows partners to track deals  and register opportunities, and while the previous program has something similar, NetApp’s channel chief says that this one is better.

Artificial Intelligence

Intel reaches out to ISV ecosystem to design new AI use cases with AI PC Acceleration Program

October 23, 2023 Mark Cox Comments Off on Intel reaches out to ISV ecosystem to design new AI use cases with AI PC Acceleration Program
Intel is looking to the new program as a key part of their PC AI Go-to-Market strategy, to turn Intel’s new AI technology innovations into an extremely broad portfolio of use cases.

Channel Programs

Zero Trust Edge cloud security vendor iboss moves to 100% channel model

October 19, 2023 Mark Cox Comments Off on Zero Trust Edge cloud security vendor iboss moves to 100% channel model
Iboss is looking to expand its channel with its new Go-to-Market model, particularly by strengthening their enterprise partners with partners who focus on the midmarket and smaller businesses.

Artificial Intelligence

New united OpenText Partner Network to emphasize cross-selling, customer retention and midmarket growth

October 13, 2023 Mark Cox Comments Off on New united OpenText Partner Network to emphasize cross-selling, customer retention and midmarket growth
The integration of the existing OpenText program with the acquired assets from Micro Focus makes the new channel more diverse, and includes features like the OpenText Aviator Thrust program for Partners, to enable partners to build solutions with OpenText Cloud API services.

Artificial Intelligence

Partner messaging, new marketing initiatives highlight Partner Day at Oktane

October 10, 2023 Mark Cox Comments Off on Partner messaging, new marketing initiatives highlight Partner Day at Oktane
While Okta’s increased emphasis on Generative AI was the principal theme of their recent customer and partner event, motivating and equipping partners to double down with Okta on this journey was also critical.