Channel Programs

Artificial Intelligence

New strategic partnership with Nutanix highlights Dell channel initiatives

May 22, 2024 Mark Cox Comments Off on New strategic partnership with Nutanix highlights Dell channel initiatives
The extended partnership with Nutanix, which Dell will formally announce at a later date, was accompanied in Dell’s new channel related moves by other initiatives like a new Dell AI Partner Focused Network, and the addition of client to server and storage for partner of record status.

Channel Programs

Adaptive Shield launches new partner program for expanding SSPM market

May 6, 2024 Mark Cox Comments Off on Adaptive Shield launches new partner program for expanding SSPM market
As the SaaS Security Posture Management has grown significantly, and Adaptive Shield’s out-of-the-box SaaS integrations have multiplied exponentially, and will be on display at the RSA Conference in San Francisco this week.

Artificial Intelligence

Expanded channel portfolio popular with SAS channel partners

April 19, 2024 Mark Cox Comments Off on Expanded channel portfolio popular with SAS channel partners
The additions to SAS’s product lineup, which will be enhanced later this year, gives partners new opportunities to address issues customers have been encountering and put together new solution sets for them.

Channel Programs

Ivanti updates its progress on major channel program changes

April 11, 2024 Mark Cox Comments Off on Ivanti updates its progress on major channel program changes
After some major and not overly successful channel changes, Ivanti brought in Michelle Hodges from outside in late 2022. The changes since then have seen a major revitalization of the channel, and a significant growth in channel sales.

Artificial Intelligence

Intel strengthens partner ecosystem with new partner Accelerator initiatives and Partner Activation Zones

March 19, 2024 Mark Cox Comments Off on Intel strengthens partner ecosystem with new partner Accelerator initiatives and Partner Activation Zones
The two new Accelerators cover the edge and networking, joining an existing one around AI, while the Activation Zones, which are different from, but highly complementary to the Accelerators, are around Networking, Intelligent Edge, and Manufacturing.

Channel Programs

ArmorText launches partner program around Secure Out of Band Collaboration

March 18, 2024 Mark Cox Comments Off on ArmorText launches partner program around Secure Out of Band Collaboration
Secure Out of Band Collaboration is a relatively new technology, and ArmorText believes it will appeal to multiple partner types, including resellers, GSIs and MSPs.

Artificial Intelligence

Check Point makes channel-specific announcements at CPX 2024 event

March 11, 2024 Mark Cox Comments Off on Check Point makes channel-specific announcements at CPX 2024 event
New products will enhance Check Point’s MSP in Canada, while the recently announced channel changes will put more dollars in partners’ pockets.

Channel Programs

HP drops Power Services specialization in bid to simplify Amplify

March 7, 2024 Robert Dutt Comments Off on HP drops Power Services specialization in bid to simplify Amplify
While the Power Services specialization will be folded into the upper-tier Power segment of Amplify, HP is adding two new designations for its largest partners.

Channel Programs

Barracuda makes planned announcements to Barracuda Partner Success Program

March 5, 2024 Mark Cox Comments Off on Barracuda makes planned announcements to Barracuda Partner Success Program
The changes, which were telegraphed with the program’s launch three months ago, will expand technical certifications and capabilities for partners, increase their margins, and expand support for Barracuda’s distributors.

No Picture
Channel Programs

Password Manager vendor 1Password to build out channel with new global partner program

February 16, 2024 Mark Cox Comments Off on Password Manager vendor 1Password to build out channel with new global partner program
Toronto-based 1Password has more than 100,000 customers, including 25% of the Fortune 500, but have done this with a minor channel presence, so they are building a channel program out, which will include support for MSPs for the first time.