Channel Programs

Channel Programs

Cisco overhauls partner program with new 360 program

October 29, 2024 Robert Dutt Comments Off on Cisco overhauls partner program with new 360 program
At its Partner Summit, Cisco outlines plans for a major revamp of its partner program, one it says will capture more of the value partners provide for customers beyond transacting products.

Channel Programs

5G network specialist Celona launches expanded channel program

October 29, 2024 Mark Cox Comments Off on 5G network specialist Celona launches expanded channel program
Celona reacts to the growing maturity of its channel by moving from a single-tier organization to a more diverse three tiered one, while complementing the channel announcement with new Aerloc security improvements for industrial IoT.

Channel Programs

Ericsson leveraging acquired assets to beef up enterprise strategy

October 25, 2024 Mark Cox Comments Off on Ericsson leveraging acquired assets to beef up enterprise strategy
Under the new leadership of Matt Cook, Ericsson’s enterprise 5G strategy is leveraging the large partner channel obtained in the Vonage, Cradlepoint and Ericom acquisitions, as well as the enterprise-focused solutions they sold, to boost their enterprise sales.

Channel Programs

Barracuda launches community for partner SEs, opens up XDR

October 15, 2024 Robert Dutt Comments Off on Barracuda launches community for partner SEs, opens up XDR
Barracuda Networks looks to connect and reward partner sales SEs and open up the “greenfield” SOC-as-a-Service market to more partners as it continues to incentivize partners to go deeper and work more across its lineup of solutions.

Channel Programs

Zoho eyes industry associations for continued partner growth

October 15, 2024 Robert Dutt Comments Off on Zoho eyes industry associations for continued partner growth
As it continues to grow its Canadian business through partners, cloud-based business software company Zoho eyes making connections with industry assications as an important route for growth.

Craig West, vice president of channel sales at NetSuite
Channel Programs

NetSuite partners get first look at Redwood as new partner portal goes live

September 11, 2024 Robert Dutt Comments Off on NetSuite partners get first look at Redwood as new partner portal goes live
LAS VEGAS—On Monday, NetSuite partners heard from Evan Goldberg, the founder of the Oracle-owned cloud-based ERP platform, that all of NetSuite’s products would be moving to the new Oracle-wide “Redwood” design and user experience standard.
Channel Programs

Riverbed trims channel, simplifies channel program, to meet new demands

June 18, 2024 Mark Cox Comments Off on Riverbed trims channel, simplifies channel program, to meet new demands
Riverbed has intensified its focus on AI while simultaneously simplifying its partner program, and reducing its partner program members by over 90 percent.

Artificial Intelligence

Splunk, Cisco lay out strategy for channel partners to thrive

June 17, 2024 Mark Cox Comments Off on Splunk, Cisco lay out strategy for channel partners to thrive
Cisco explained both how they are restructuring itself as well as re-energizing Splunk along the new business model Splunk adopted last year, and what this will all mean to channel partners.

Artificial Intelligence

Snowflake reworks channel sales strategy, organization to boost growth opportunities.

June 10, 2024 Mark Cox Comments Off on Snowflake reworks channel sales strategy, organization to boost growth opportunities.
At their Data Cloud Summit, with a freshly rebuilt channel leadership team, Snowflake elaborated on key elements of their new strategy and the steps they will encourage the channel to take to get there.

Artificial Intelligence

Splunk channel integration plans, AI era vs. Cloud era, and other Cisco Live notes

June 5, 2024 Robert Dutt Comments Off on Splunk channel integration plans, AI era vs. Cloud era, and other Cisco Live notes
At its Cisco Live event, executives provide clues on their channel plans for their big new acquisition and discuss how this “era” in the industry will compare to the previous era.