Channel Programs

Channel Programs

Barracuda expands channel resources with new executives and enablement support

April 26, 2023 Mark Cox Comments Off on Barracuda expands channel resources with new executives and enablement support
Barracuda strengthens investment in partner experience, particularly for more technical SEs, with new hires, with more to come, as well as additional enablement resources.

Channel Programs

Tenable adds OT support and enhances IT enablement support in strategic vendor program

April 18, 2023 Mark Cox Comments Off on Tenable adds OT support and enhances IT enablement support in strategic vendor program
The support for OT integrations is something Tenable had not been able to offer technology partners until recently, because they are very different from IT integrations, but the technical obstacle to achieving this has been overcome.

Channel Programs

Software collaboration vendor Appfire fine tunes channel strategy in move upmarket

April 17, 2023 Mark Cox Comments Off on Software collaboration vendor Appfire fine tunes channel strategy in move upmarket
Appfire has been selling its software for years through a channel-first strategy, principally through the Atlassian platform and ecosystem, but has now formalized and beefed up its own channel program to make partners more productive and recruit more good ones.

Channel Programs

Intelligent network automation vendor Gluware launches new partner program reflecting maturity of company’s growth

April 12, 2023 Mark Cox Comments Off on Intelligent network automation vendor Gluware launches new partner program reflecting maturity of company’s growth
With its new Accelerate Partner Program, Gluware has built out new tools to drive more partner incremental business, services and automation, and has gotten into distribution with Ingram Micro.

Channel Programs

Observability startup Cribl posting strong partner momentum

April 11, 2023 Mark Cox Comments Off on Observability startup Cribl posting strong partner momentum
In the last year, Cribl built out much of its channels team and saw large increases in partner bookings, which they expect to increase this year with a new channel program ready to roll out,

Channel Programs

Aqua Security adds new certifications to Aqua Advantage partner program

April 4, 2023 Mark Cox Comments Off on Aqua Security adds new certifications to Aqua Advantage partner program

Following the streamlining of their partner program last year, Aqua is also modernizing their enablement tools, starting with new certifications for partner sales and sales engineer staff, and with a certification for MSPs on the horizon.

Channel Programs

HP to integrate acquired Poly, Teradici and HyperX into HP Amplify program with Amplify for All

April 3, 2023 Mark Cox Comments Off on HP to integrate acquired Poly, Teradici and HyperX into HP Amplify program with Amplify for All
HP will also integrate their distributors into the Amplify program, and announced two new enablement programs, More for More and Fast Lane.

Channel Programs

Revamped Ermetic Partner Program adds formal certification component

March 29, 2023 Mark Cox Comments Off on Revamped Ermetic Partner Program adds formal certification component
Ermetic is a startup that started in the CIEM space and now offers a full CNAPP platform, which is sold by both reseller and MSSP partners.

Channel Programs

Lacework announces new MSP partner program component as part of enhancements to Lacework Partner Program

March 28, 2023 Mark Cox Comments Off on Lacework announces new MSP partner program component as part of enhancements to Lacework Partner Program
Lacework has also added three new components to the program. Capture the Flag, a fairly complex enablement tool illustrating how the Lacework CNAPP works, and complimentary Cloud Security Assessments have already been used by some partners, and are formally being announced in the program. New post-sale services are in the process of development.

Channel Programs

New entry level tier a highlight of new Netsurion partner program

March 28, 2023 Mark Cox Comments Off on New entry level tier a highlight of new Netsurion partner program
Netsurion’s channel in the past has been overwhelmingly MSPs, but the new Netsurion Npower Partner Program is also making a push for VARs, who the company hopes will become committed Netsurion partners as they gradually expand their business into managed services.