Channel Programs

Code42 hires Michael Guglielmi as channel leader to drive next phase of growth

March 21, 2023 Mark Cox Comments Off

While Code42 shifted their Insider Risk Management solution to a 100% channel model two years ago, Guglielmi thinks that there is room for considerably more growth in the accelerating market in which they play.

New unified VMware Partner Connect Program goes live

March 20, 2023 Mark Cox Comments Off

The third version of this partner program since its inception in 2000, this one is focused on moving from three separate partner programs to a single one which includes four different business models where the points from them can all be combined.

Zero trust security firm TrueFort introduces first channel partner program

March 16, 2023 Mark Cox 1

The TrueFort Trust Global Channel Partner Program is designed to support a broad range of partner types, but the company is being choosy about the specific partners it wants to work with.

Stellar Cyber targets resellers with new InterSTELLAR Partner Program

March 15, 2023 Mark Cox Comments Off

Stellar Cyber has had a strong cadre of MSPs using their Open XDR platform, but resellers have been underrepresented among their partner base, so the new partner program was designed specifically to strengthen them with this part of the partner ecosystem.

Virtana brings in HPE and Sun veteran Leslie Maher as channel leader

March 15, 2023 Mark Cox Comments Off

Maher has spent her whole career at very large companies, but often in growth-focused project areas which she thinks well suits the needs of a smaller company like Virtana.

Rubrik overhauls partner program to reward partners for high-value activity with customers

March 8, 2023 Mark Cox Comments Off

The new partner program uses a point system to not only reward for the usual things like sales and certifications, but for doing high value work with customers like ransomware assessments, even if they do not immediately lead to a sale.

TeamViewer looks to expand growing Augmented Reality business with first formal partner program

March 8, 2023 Mark Cox Comments Off

The old program was designed for TeamViewer’s legacy remote connectivity business, and while that business and the partners who sell it are still important to the company, they are increasing the emphasis on the higher value-add OT part of the business.