Dell gives American Varnex members six months to enjoy the benefits of Dell Preferred partner status, with Canadian members to become eligible once the Dell-SYNNEX relationship in Canada formally goes live.
Dell says its new 4U, 4 socket rack offering will offer a much better price-performance alternative to legacy RISC-based systems, and one that should appeal to partners who serve the Big Data analytics market.
Dell is encouraging partners to take these souped up models to their customers, even if their existing firewalls are not that old, because both threats and Dell’s response have ramped up massively, and older machines may not be able to keep up.
Dell reverses an earlier decision to make the Latitude its SMB notebook product in North America, and responds to customer demand with new 14 and 15 inch models.
Digital disruption is intensifying IT democratization, and Dell is responding with a datacentre strategy which some competitors likely consider heresy, but which Dell believes is the wave of the future.
P.E.I-based ScreenScape offers digital media outlets an offering which is much less expensive than traditional digital signage technology, and while some in the channel may see this as a threat to their business, others will see it as an opportunity.
Dell Canada’s president said that while Canada has struggled coming out of the recession, in large part because of an underuse of technology, this offers a great opportunity for Dell today.
The X-Series replaces the PowerConnect 2800, but is much more feature-rich and has a broader range of SKUs. Dell also added a smaller family, the N1500, to its fully managed N-series offerings.
Compared to last year, the changes to Dell’s partner program as the company begins a new fiscal year are much more modest, although the extension of rebates for new business to Registered partners will cause much cheer in that quarter.
The new offerings benefit from the thirteenth generation of Dell servers, but also have new configurability and support flexibility options which can bring down the price point significantly.
Dell sees a strong channel play for this extended support bundle for endpoints, and expects partners will do even better than they did with the initial bundles for the data centre.
Synnex Canada is refocusing itself with increased attention to its “Solvs” — solutions-centric practice areas around topics like cloud and managed print.
Synnex joins Ingram Micro and Tech Data among Dell’s broadline distribution partners. While the deal is U.S. only, its expansion to Canada is under consideration.
Dell’s Cloud Marketplace puts it in a broker role with big cloud vendor partners, but while they say there will be a strong channel partner role, its specifics are still being defined.
Dell stressed its commitment to a strong client solutions to maintain end-to-end solutions, and announced an enhanced tablet and software suite, a new high end monitor, and a new concept of working on your PC.
CEO Michael Dell described this as a really revolutionary product, the ultimate in converged infrastructure for the data centre, and the most ultra-dense architecture in the world.
The Dell Storage SC 4020 all-flash array is a less expensive follow-up to Dell’s Flash Optimized Solution from last year, while the PS4210, which replaces the PS4110 and PS4100 in the Dell EqualLogic lineup, is targeted at the entry-level customer, but has some other market potential.