While Okta’s increased emphasis on Generative AI was the principal theme of their recent customer and partner event, motivating and equipping partners to double down with Okta on this journey was also critical.
Generative AI, with its focus on content creation, is particularly well suited to marketing and, responsibly managed, can enhance all aspects of the marketing process.
The new tools are part of Ivanti’s efforts to get more value out of its channel by making it more effective.
Zoho has been introducing unified platforms for things like billing, and the addition of a unified platform for marketing follows up this theme, simplifying the marketing experience, connecting it more tightly with Go-to-Market strategy and increasing its impact.
New Cisco global partner marketing leader Luxy Thuraisingam discusses why marketing is getting a bigger seat at the table and what partners can expect from her group on this edition of the podcast.
Cisco Canada marketing executive Luxy Thuraisingam shares her thoughts on how marketing has evolved in the pandemic era and how solution providers can succeed in digital marketing in this edition of the podcast.
Every company has a website, but with a few tweaks, you can leverage yours to boost sales by developing new and existing relationships with customers.
The portfolio has been reorganized into three components: Avaya OneCloud CCaaS; Avaya OneCloud UCaaS; Avaya OneCloud CPaaS.
The new portal has prebuilt campaigns for email and social, and around business continuity and cloud migration, which can be customized into the partner’s brand and colours.
HPE makes significant additions to their Marketing Pro program, enhances the Tech Pro program that was introduced three months ago, and launched a new Sales Pro program which uses the same concepts as the others.
Michael Hopfinger, director of Americas partner marketing at Cisco, discusses the company’s Marketing Velocity event, why and how partners should build their marketing acumen in this edition of the podcast.
Adobe also announced a brand new partnership with ServiceNow which the companies say will lead to significant advances in the integration of customer experience data.
Avaya has announced a new branding initiative in which their solution offerings will be renamed more logically and by function. That’s only one part of where Avaya is going this year on the marketing front, however, with a more aggressive campaign than they have implemented before.
Auvik has brought back a promo they ran last year, in collaboration with ten vendors in total, including competing RMMs. The low-cost program got a strong response last year, which the company is looking to replicate.
NetApp has presented an impressive array of new commitments to partners, but in return in for reciprocal commitment in return, specifically selling NetApp’s newer solution areas.
HPE has built on the Digital Marketing program they announced last year with a new digital marketing maturity assessment tool, and increased resources through Marketing Pro Academy,
While past ESET marketing materials have been static downloadable assets, this tool, designed by marketing automation company MindMatrix, fully automates campaigns, to make them easy to design, use and track.
Extension of Federated Data Access connectors to Hadoop will be significant in the high end of the market, and for Adobe channel partners who work in that space.
The Cloud Accelerator initiative, a new component in the SAP Cloud Choice Profit program, provides cloud marketing resources and support for cloud partners who meet specific criteria.
Carbonite made key solution acquisitions and reworked their channel program in 2017 to build a base for significant growth in 2018. Now they need to execute, and are looking to some new initiatives to help them do that.
