Cisco partner marketing lead on why marketing is driving growth

Luxy Thuraisingam, head of global partner marketing at Cisco

Former Cisco Canada marketing head Luxy Thuraisingam returns to the podcast in her new role as global marketing lead at Cisco for a wide-ranging conversation on the role of marketing in business today and Cisco’s partner marketing efforts in its overall channel plans.

In this edition of the podcast, we discuss:

  • her new role as leader of the global partner marketing organization at Cisco;
  • helping partners perform and transform on a global scale;
  • how Cisco looks to add value to partners through marketing;
  • highlights of this year’s virtual Marketing Velocity events;
  • the three trends that are going to shape marketing for Cisco partners for some time to come;
  • why content is still king — but only if your content is great;
  • why marketing is becoming closer and closer to the centre of the growth agenda, and why that’s elevating the role of marketing teams within organizations;
  • why social media is the new digital handshake;
  • some preliminary previews into what partners can expect from Cisco Partner Summit; and
  • her priorities in leading global partner marketing for Cisco

All this and much more in this edition of the Podcast.

Cisco partners can access Marketing Velocity Digital 2021 sessions here.


Robert Dutt

Robert Dutt is the founder and head blogger at He has been covering the Canadian solution provider channel community for a variety of publications and Web sites since 1997.