Ewan Pidgeon, senior creative director at Agency Ingram Micro offers his advice on how solution providers can get the most out of their business’ brand.
Marketing, Sponsored Content
Confused by branding? Here are some tips
by Guest Poster •
Marketing
Distribution, Marketing
Tech Data brings resellerConnect to Canada
by Robert Dutt •
Tech Data Canada introduces resellerConnect program, ramps up marketing and lead generation programs for solution providers.
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Channel Programs, Marketing
Partners counted on to meet enhanced new Dell expectations
by Mark Cox •
At this week’s Dell Canada Partner Summit 2014 in Toronto, Dell execs reiterated their channel commitment, asked for partner help in better defining their needs, and asked them to do even more business to help Dell make its targets.
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Marketing, Solution Provider News
Use your trade show attendance to boost marketing
by Robert Dutt •
How one Ontario solution provider is using its attendance at last week’s VMworld to educate and engage key customers and prospects.
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Featured Post, Marketing
Q&A: Taking Content Marketing to the Next Level
by Chris Gonsalves (Channelnomics) •
Executives from content marketing powerhouse McMurry/TMG discuss the state of content marketing and peer inside the strategies of key players.
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Featured Post, Marketing
Dell Helping Partners With Social Skills
by Channelnomics Staff •
PC vendor introduced Social Media 2.0 to help partner succeed with social media marketing
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Featured Post, Marketing
Cisco Names Liebo Partner Marketing Chief
by Robert Dutt •
New global partner marketing vice president Sherri Liebo outlines her priorities ahead of Partner Velocity later this month
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Channel Programs, Featured Post, Marketing
Consistency, community top agenda for new Dell global channel marketing chief
by Robert Dutt •
Kathy Schneider looking to educate and train partners, and build social media advocates
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Featured Post, Marketing
Agile Dudes offers channel-friendly “social media in a box”
by Robert Dutt •
Service offers an easy first step into the social media sphere for solution providers
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Channel Communities, Featured Post, Marketing
Cisco aims to extend marketing community beyond Velocity events
by Robert Dutt •
Partner marketing badge among the upcoming priorities for partner marketing veep Amanda Jobbins
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Channel Programs, Featured Post, Marketing
Cisco: Partner Led puts focus on partner marketing
by Robert Dutt •
As Cisco puts partners in the lead when it comes to small business, partner marketing savvy becomes more crucial
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Channel Programs, Featured Post, Financing, Hardware, Marketing, Software
IBM incents partners with combined hardware/software sales
by Chris Talbot •
Big Blue also announces partner incentive around its $57 billion Smarter Cities initiative
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Channel Programs, Featured Post, Marketing, Videos
Cisco launches Partner Marketing Central in Canada
by Robert Dutt •
Portal is the new marketing flagship under developing Partner Led strategy
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Featured Post, Marketing
AMD targets Intel with “Ready, Willing and Stable” marketing blitz
by Robert Dutt •
Campaign looks to cash in on rival’s Sandy Bridge chipset challenges
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Featured Post, Marketing
Social networks: The human factor
by Robert Dutt •
Two marketing gurus on the role of social media in a more human approach to marketing
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Featured Post, Marketing
Cisco Partner Velocity: Six things to look out for
by Robert Dutt •
Here’s what we’re expecting to learn at the marketing event in Barcelona
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Marketing
Getting the most from your online marketing budget
by Stuart Crawford •
Featured Post, Marketing
Getting started with social media the Sandy Carter way
by Robert Dutt •
IBM software channel chief and social media star has two tips to help resellers get started
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Featured Post, Marketing
Destroying technology: The secret to an eye-opening demo?
by Robert Dutt •
Want to get more attention when demonstrating your backup solution? Smash a laptop.
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Featured Post, Marketing, Opinion/Editorial
The channel professional: What’s in a name?
by Robert Dutt •
How you classify your business can go a long way helping customers understand your value proposition.
