Marketing

Agent

Agentic AI vendor Pinkfish launches retail-ready AI agents designed to automate manual workflows

September 24, 2025 Mark Cox Comments Off on Agentic AI vendor Pinkfish launches retail-ready AI agents designed to automate manual workflows
Pinkfish, which makes an agentic AI platform that it says makes enterprise automation as simple as natural language conversation, has launched retail-ready AI agents specifically created to automate the manual workflows that consume retail teams’ time, from an agentic AI platform that combines RPA, iPaaS, and AI agents in a single deterministic platform.

Agent

Databricks launches AI Accelerator Program for young companies to scale AI Apps and Agents startups

September 22, 2025 Mark Cox Comments Off on Databricks launches AI Accelerator Program for young companies to scale AI Apps and Agents startups
Databricks’ AI Accelerator Program, funded by Databricks Ventures, is focused on accelerating pre-seed and seed-stage startups, in order to spur innovation and bring transformative technologies to market.

Artificial Intelligence

Zenity collaborates with Microsoft Copilot Studio to protect Copilot AI agents

September 12, 2025 Mark Cox Comments Off on Zenity collaborates with Microsoft Copilot Studio to protect Copilot AI agents
Zenity is the first security and governance platform purpose-built for AI agents, from SaaS to cloud to end user devices, and is designed to help organizations deploy agentic AI at scale with greater control and security.

Artificial Intelligence

Phenom unveils new Marketplace, Partner Program

September 10, 2025 Mark Cox Comments Off on Phenom unveils new Marketplace, Partner Program
The launch of the Phenom Marketplace and enhanced Partner Program both lay the foundation for deeper alignment, scalable co-selling, and shared innovation.

Big Data

Hitachi Vantara expands hyperscaler support with Azure, Google relationships

August 27, 2025 Mark Cox Comments Off on Hitachi Vantara expands hyperscaler support with Azure, Google relationships
An initial deal with Google was followed up by one with Azure, although many of the strategies and principles of both agreements are similar.

No Picture
Marketing

Certinia’s advanced partner program is designed to shape partner alliances and channel sales businesses

February 22, 2025 Mark Cox Comments Off on Certinia’s advanced partner program is designed to shape partner alliances and channel sales businesses
Certinia runs both a Services-as-a-Business platform and a pthat powers and connects all aspects of services operations, from services estimation and delivery to customer success management and financial planning and accounting.

Artificial Intelligence

Partner messaging, new marketing initiatives highlight Partner Day at Oktane

October 10, 2023 Mark Cox Comments Off on Partner messaging, new marketing initiatives highlight Partner Day at Oktane
While Okta’s increased emphasis on Generative AI was the principal theme of their recent customer and partner event, motivating and equipping partners to double down with Okta on this journey was also critical.

Artificial Intelligence

SAS adds Generative AI to Customer Intelligence 360 Martech platform

September 14, 2023 Mark Cox Comments Off on SAS adds Generative AI to Customer Intelligence 360 Martech platform
Generative AI, with its focus on content creation, is particularly well suited to marketing and, responsibly managed, can enhance all aspects of the marketing process.

Artificial Intelligence

Ivanti continues channel consolidation with launch of new Partner Portal and Campaign Central marketing platform

November 14, 2022 Mark Cox Comments Off on Ivanti continues channel consolidation with launch of new Partner Portal and Campaign Central marketing platform
The new tools are part of Ivanti’s efforts to get more value out of its  channel by making it more effective.

Marketing

Zoho introduces unified marketing platform with Zoho Marketing Plus

May 10, 2022 Mark Cox Comments Off on Zoho introduces unified marketing platform with Zoho Marketing Plus
Zoho has been introducing unified platforms for things like billing, and the addition of a unified platform for marketing follows up this theme, simplifying the marketing experience, connecting it more tightly  with Go-to-Market strategy and increasing its impact.