Marketing

Managed Services

Networking-focused RMM Auvik looks to repeat success with open ecosystem marketing event

July 13, 2018 Mark Cox Comments Off on Networking-focused RMM Auvik looks to repeat success with open ecosystem marketing event
Auvik has brought back a promo they ran last year, in collaboration with ten vendors in total, including competing RMMs. The low-cost program got a strong response last year, which the company is looking to replicate.

Channel Programs

NetApp unveils many new channel incents and enablement tools – with an ask in return

June 29, 2018 Mark Cox Comments Off on NetApp unveils many new channel incents and enablement tools – with an ask in return
NetApp has presented an impressive array of new commitments to partners, but in return in for reciprocal commitment in return, specifically selling NetApp’s newer solution areas.

Marketing

HPE adds more resources to partner digital marketing strategy

June 19, 2018 Mark Cox Comments Off on HPE adds more resources to partner digital marketing strategy
HPE has built on the Digital Marketing program they announced last year with a new digital marketing maturity assessment tool, and increased resources through Marketing Pro Academy,

Marketing

ESET steps up partner marketing capabilities with new automated marketing centre

April 30, 2018 Mark Cox Comments Off on ESET steps up partner marketing capabilities with new automated marketing centre
While past ESET marketing materials have been static downloadable assets, this tool, designed by marketing automation company MindMatrix, fully automates campaigns, to make them easy to design, use and track.

Big Data

Adobe steps up Experience Cloud Big Data support with Hadoop support

January 19, 2018 Mark Cox Comments Off on Adobe steps up Experience Cloud Big Data support with Hadoop support
Extension of Federated Data Access connectors to Hadoop will be significant in the high end of the market, and for Adobe channel partners who work in that space.

Cloud

SAP announces Cloud Accelerator marketing initiative to boost partner business

January 17, 2018 Mark Cox Comments Off on SAP announces Cloud Accelerator marketing initiative to boost partner business
The Cloud Accelerator initiative, a new component in the SAP Cloud Choice Profit program, provides cloud marketing resources and support for cloud partners who meet specific criteria.

Backup

Carbonite primes strategy for big 2018

January 12, 2018 Mark Cox Comments Off on Carbonite primes strategy for big 2018
Carbonite made key solution acquisitions and reworked their channel program in 2017 to build a base for significant growth in 2018. Now they need to execute, and are looking to some new initiatives to help them do that.

Sir Robert Swan (left) and Commvault CMO Chris Powell "seal the deal" at Commvault Go.
Marketing

Editor’s Notebook: Want to make a marketing splash? Send your CMO to the South Pole

November 7, 2017 Robert Dutt Comments Off on Editor’s Notebook: Want to make a marketing splash? Send your CMO to the South Pole
Commvault makes an impact at its Go conference by announcing its marketing chief will join an expedition walking to the South Pole.

Channel Programs

AppRiver adds lead generation module to free appMailer email marketing tool

October 17, 2017 Mark Cox Comments Off on AppRiver adds lead generation module to free appMailer email marketing tool
The enhanced appMailer platform also provides the ability to share lead generation campaigns through social media.

Cloud

Intermedia adds new automated marketing campaigns around ransomware, Office 365

August 2, 2017 Mark Cox Comments Off on Intermedia adds new automated marketing campaigns around ransomware, Office 365
While many channel partners still don’t think marketing is worth their time and investment, Intermedia stresses that it has become vital to survival in the digital age.