Because of the time of year, the Dell Technologies World channel keynote this year was much less heavy on programmatic and enablement-related announcements than normal. They did, however, introduce several executives in new channel roles, and give the expected exhortations about the importance of the channel to the company.
HPE geared up for this week’s HPE Discover event with a GreenLake Day last week, when in concert with key channel partners, they held a major event to draw attention to the consumption-based offering.
HPE GreenLake’s consumption model is now top priority for HPE, so unsurprisingly, it is top priority in messaging to HPE channel partners at Discover this year as well.
Equinix acquires 13 BCE datacentres for $USD 750 million, with Bell becoming an Equinix Platinum Partner and reseller, and the two companies pledging a strong joint Go-to-Market commitment.
Rubrik’s first global customer event – virtualized by the pandemic – emphasized their vision for data management and how their applications fit into it, befitting the goal of a younger company to make itself and its value proposition better known.
Beanfield, whose business is the local fibre services that no longer fit into Aptum’s core business, becomes an Aptum reseller, contributing to Aptum’s increased focus on the channel since their 2019 restructuring.
Reference architectures around the synergies between Intel Optane persistent memory and Alluxio’s open source data orchestration software for the cloud using in-memory cache will initially sell through the AWS and GCP marketplaces. A rollout to a specialized integrator channel, and to Azure will happen during 2020.
The multi-faceted changes to the DCG program are designed to refresh policies which new DCG channel head Steve Biondi saw as having disincented strong partner growth activities instead of encouraging them.
Aptum, formerly Cogeco Peer 1 until a rebranding last year, revamped its Go-to-market strategy going forward and is executing on that amid the disruption caused by the Wuhan coronavirus.
Highlights include a major rearchitecture of vSphere to work seamlessly with Kubernetes, and VMware Cloud Foundation 4, with Tanzu, an evolution of the Pivotal Application Service.
Dell is trumpeting their 78 Net Promoter Score from Canadian partners as proof of their successful transition to a more regional coverage model. ChannelBuzz talked with two key Canadian channel partners about how today’s partnering model impacts their business.
At its Canadian partner summit, Dell Technologies highlighted the development of a strong sales and account relationship between Dell and Canadian partners, which led to a very high 78 NPS score of Dell from those partners.
PowerOne’s autonomous infrastructure lets customers choose the outcome, and have the system’s intelligence automatically create the workload. It’s a process that Dell says took ten years to develop.
As part of an expansion of its consumption-based and as-a-service offerings, Dell’s PC-as-a-Service offering is also being extended further downmarket, to the tiniest of businesses.
Dell’s CEO introduced the company’s moonshot visionary social objectives for 2030, and related them to the company’s strategic objectives.
In what can best be described as an example of customer-led innovation, where an important customer wanted a joint solution to suit their needs, Vertica and Pure Storage have developed a solution that will facilitate a hybrid database strategy.
Christian Alvarez, who comes over from Juniper where he was Global Channel Chief, also pledges a focus on simplicity, and to do a good job of listening to partners.
Dell becomes the first storage vendor to ship the Intel Optane SCM drives, and their synergies with the newly-enabled NVMe-over-Fabric up performance by 50 per cent and let the company tout it as the fastest storage array in the world.
Iland’s Canadian expansion is part of a series of new channel-focused initiatives which include a new partner portal and an enhancement of Catalyst, a cloud assessment tool used in pre-sales.
The companies announce the availability – with some minor enhancements – of the VMWare VeloCloud-based solution announced at Dell Technologies World, as well as a new SmartFabric Director to simplify joint physical-virtual management.
