Data Centre

Big Data

Ataccama highlights unparalleled opportunity and ability of its next-gen platform to deliver on it at their Innovate 2021 event

April 12, 2021 Mark Cox Comments Off on Ataccama highlights unparalleled opportunity and ability of its next-gen platform to deliver on it at their Innovate 2021 event
Ataccama launched its Ataccama ONE Gen2 Platform into beta in November, and used its flagship customer event to highlight both its general availability and its ability to address customer concerns enumerated in a new study that was also featured at the event.

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Cloud

Aptum exits colo business in Canada to focus squarely on multi-cloud managed services

March 31, 2021 Mark Cox Comments Off on Aptum exits colo business in Canada to focus squarely on multi-cloud managed services
Aptum has made a strong effort since they became a standalone to be more systematic in their channel policies, and while the look of the channel changes with the colo divestiture, they pledge commitment to the same strategy around managed services.

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Cloud

Equinix Metal includes Toronto in first 18 metros, as its first managed appliance-as-a-service solutions also roll out

March 5, 2021 Mark Cox Comments Off on Equinix Metal includes Toronto in first 18 metros, as its first managed appliance-as-a-service solutions also roll out
Equinix Metal launches with integrations from hardware providers Dell and Pure storage, and with software ones from Mirantis Container Cloud and Cohesity Helios, but they expect many more beyond these early adopters.

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Cloud

Mike Sharun to retire from Dell Canada in the spring, with Pam Pelletier named as successor

February 26, 2021 Mark Cox Comments Off on Mike Sharun to retire from Dell Canada in the spring, with Pam Pelletier named as successor
Big changes afoot at Dell Technologies in Canada, with Mike Sharun, who had spent the last 23 years at Dell and EMC, announcing he will retire in the spring, with Pam Pelletier named as his replacement.

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Data Centre

Intel sees massive IoT opportunity for partners as sector moves to higher value solutions

February 10, 2021 Mark Cox Comments Off on Intel sees massive IoT opportunity for partners as sector moves to higher value solutions
While COVID initially proved negative for IoT projects, Intel says that trend has turned around, and they are actively encouraging and supporting partners in developing or expanding IoT practices.

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Channel Programs

Dell Technologies kicks off new fiscal year for partners with simplified new business incents, greater access to VMware

February 3, 2021 Mark Cox Comments Off on Dell Technologies kicks off new fiscal year for partners with simplified new business incents, greater access to VMware
The company’s channel leadership is emphasizing that the changes this year are all about simplifying and improving the partner experience.

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Channel Programs

Long-awaited Intel Partner Alliance about to go live

January 7, 2021 Mark Cox Comments Off on Long-awaited Intel Partner Alliance about to go live
Intel announced its plans to modernize its old channel program back in October 2019, and now, with the work of fully integrating their two partner portals completed, it all goes live on Monday.

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Backup

Quest sees major solution, channel synergies with erwin acquisition

January 7, 2021 Mark Cox Comments Off on Quest sees major solution, channel synergies with erwin acquisition
While both Quest and erwin have hybrid sales models, erwin’s channel has been more successful at driving new business, something that Quest is eager to emulate as it expands its channel business beyond fulfilment.

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Backup

Quest makes major business unit organization to improve focus and synergy

November 24, 2020 Mark Cox Comments Off on Quest makes major business unit organization to improve focus and synergy
Heath Thompson, who joined Quest a month ago, takes over a new Information Systems Management business unit that consolidates three of the five former ones, and emphasizes that the channel will play a more significant role as Quest drives forward in its new strategy.

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Backup

Rubrik upgrades Polaris, extends Google support in Andes 5.3 release

November 19, 2020 Mark Cox Comments Off on Rubrik upgrades Polaris, extends Google support in Andes 5.3 release
This Rubrik release, like its predecessor, is focused more on incremental changes to better facilitate large enterprise workloads, but 2021 is likely to see a return to some eye-catching new applications.

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Big Data

Ataccama moves from self-service to self-driving AI in second generation of its Ataccama ONE platform

November 18, 2020 Mark Cox Comments Off on Ataccama moves from self-service to self-driving AI in second generation of its Ataccama ONE platform

The second generation of Ataccama’s platform, which reworks and extends the innovations of the first generation of this offering, is now in limited beta and scheduled for GA in February,

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Channel Programs

Dell Technologies touts power of partnership at virtual event

October 23, 2020 Mark Cox Comments Off on Dell Technologies touts power of partnership at virtual event
Because of the time of year, the Dell Technologies World channel keynote this year was much less heavy on programmatic and enablement-related announcements than normal. They did, however, introduce several executives in new channel roles, and give the expected exhortations about the importance of the channel to the company.

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Cloud

HPE making big GreenLake push in Canada

June 24, 2020 Mark Cox Comments Off on HPE making big GreenLake push in Canada
HPE geared up for this week’s HPE Discover event with a GreenLake Day last week, when in concert with key channel partners, they held a major event to draw attention to the consumption-based offering.

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Channel Programs

New GreenLake services, Pro Series tweaks highlight partner play in virtual HPE Discover

June 23, 2020 Mark Cox Comments Off on New GreenLake services, Pro Series tweaks highlight partner play in virtual HPE Discover
HPE GreenLake’s consumption model is now top priority for HPE, so unsurprisingly, it is top priority in messaging to HPE channel partners at Discover this year as well.

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No Picture
Cloud

Equinix expands Canadian presence, buying 13 Bell Canada datacentres, and launching new strategic partnership with Bell Canada

June 3, 2020 Mark Cox Comments Off on Equinix expands Canadian presence, buying 13 Bell Canada datacentres, and launching new strategic partnership with Bell Canada
Equinix acquires 13 BCE datacentres for $USD 750 million, with Bell becoming an Equinix Platinum Partner and reseller, and the two companies pledging a strong joint Go-to-Market commitment.

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Backup

Rubrik emphasizes Data-Forward Enterprise theme at FORWARD Digital Summit

May 11, 2020 Mark Cox Comments Off on Rubrik emphasizes Data-Forward Enterprise theme at FORWARD Digital Summit
Rubrik’s first global customer event – virtualized by the pandemic – emphasized their vision for data management and how their applications fit into it, befitting the goal of a younger company to make itself and its value proposition better known.

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Cloud

Aptum sells legacy WAN business to Beanfield Metroconnect to focus on core portfolio

May 6, 2020 Mark Cox Comments Off on Aptum sells legacy WAN business to Beanfield Metroconnect to focus on core portfolio
Beanfield, whose business is the local fibre services that no longer fit into Aptum’s core business, becomes an Aptum reseller, contributing to Aptum’s increased focus on the channel since their 2019 restructuring.

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Data Centre

Alluxio, Intel partner to bring joint in-memory acceleration solution to market

April 28, 2020 Mark Cox Comments Off on Alluxio, Intel partner to bring joint in-memory acceleration solution to market
Reference architectures around the synergies between Intel Optane persistent memory and Alluxio’s open source data orchestration software for the cloud using in-memory cache will initially sell through the AWS and GCP marketplaces. A rollout to a specialized integrator channel, and to Azure will happen during 2020.

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Channel Programs

Lenovo restructures DCG partner benefits for new fiscal year to better incent channel

April 2, 2020 Mark Cox Comments Off on Lenovo restructures DCG partner benefits for new fiscal year to better incent channel
The multi-faceted changes to the DCG program are designed to refresh policies which new DCG channel head Steve Biondi saw as having disincented strong partner growth activities instead of encouraging them.

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Channel Programs

Aptum launches first hybrid cloud management service on heels of new channel program launch

March 24, 2020 Mark Cox Comments Off on Aptum launches first hybrid cloud management service on heels of new channel program launch
Aptum, formerly Cogeco Peer 1 until a rebranding last year, revamped its Go-to-market strategy going forward and is executing on that amid the disruption caused by the Wuhan coronavirus.

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