Cloudflare’s services offerings centred around SASE and Zero Trust are being revamped with new support mechanisms, including an MSP licensing plan targeted at smaller partners, as well as with new program paths and a new MSP accreditation.
Prosimo, which delivers autonomous multi-cloud networking to customers at several different stages of their multi-cloud journey, has hired Timo Prietto as their channel leader, and unveiled a channel program designed to attract and support partners with cutting-edge cloud capabilities.
The changes include adjusting benefits to the partner’s preferred business model, improving Elite Partner benefits, adding a formal Services Specialization Program, and adding more flexibility to make building up practices easier.
The big focus is helping traditional VAR partners transition to being cloud service providers, and in addition to improved traditional incents, new elements like a program that facilitates collaboration between Acronis, a partner, and a sports team have been added.
The new channel program is designed to make things simpler, eliminating confusion by promising zero channel conflict, clarifying deal registration and establishing a minimum advertised price, and adding a new track for MSPs.
While the focus of vendor buy-back programs has traditionally been on responsible recycling of products, the emphasis here is on refurbishing phones to today’s standards and reselling them, as a way of dealing with chip supply issues.
Data management startup Hammerspace has unveiled an enhanced version of its global file system, and completed their transition to a 100% channel strategy with a new channel SVP and a new partner program.
Query.AI, which provides centralized insights from decentralized data to make cybersecurity investigations more efficient, has a strong integrated Go-to-Market motion with partners, and is looking to add a few more.