Veeam also has some new competencies around Microsoft 365, Offsite Backup and MSP Backup in pilot now, with some more on the way.
Longer term, the program will likely expand beyond security, but for now the goal is to help partners, with a minimum of 500 supported endpoints, develop both the technical and marketing skills to sell security effectively, without having to become MSSPs.
Louise Cooke, most recently VP of WorldWide Channel at BigID, lays out her objectives for the new program, which is partly in place now and will be built out during the year.
Netskope recently launched Netskope Prime, an SE technical recognition program, and the Netskope Partner Delivery Program, to better enable partners delivering services on the Netskope platform.
The Nerdio Partnerd Program has four tiers, with tier level determined by a combination of the number of Nerdio customers the end user has, and the number of engineers who have completed the new certifications also being announced.
NetApp will be making major changes to their channel program at the end of April 2022, and has announced what those changes will be, and the paths partners need to prepare to be ready for the new program.
AppViewX’s partner program has been remade to enable partners to sell their certificate lifecycle management machine identity solution, including selling services, through a 100% channel model.
SOTI is intensifying their efforts to get partners to sell more of their portfolio, and have been adding tools and resources to make this easier to do.
Eric Tinker has already begun steps to better enable channel partners, with a goal of significantly increasing partner-initiated business. He also plans to make changes to the company’s Rise partner program to make it more profitable for committed partners.
In addition to its new SOHO-focused ZSB Series printer, being launched today, Zebra has strengthened its relations with its high-end strategic partners by adding an Alliance track to their partner program.
Mitel also plans to make some major changes to their marketing enablement policies for partners in the second half of the year.
Check Point has added some net new initiatives to its partner program, including a reseller-level engineering certification, and new lead generation campaigns which reflect lessons learned during the pandemic. They are also re-emphasizing their new customer and new product bonuses, particularly for newer partners.
Aunalytics’ first program for strategic partners includes major ISVs, but also MSPs and other partners with joint solutions based on deep technical integrations.
Steve Dodenhoff takes over as leader of Okta’s channel business with extensive experience from the solution provider side of the business, including the last eight years at Insight North America, where he was President.
The Amplitude Partner Ecosystem, which is much more systematic than anything Amplitude has had before, includes both technology and Go-to-Market partners, and is designed to amplify the growth potential of the other initiatives.
Code42 moved to a 100% channel model last fall with the launch of their Incydr solution for insider risk detection, which integrates well with SIEM, SOAR and IAM vendors, and benefits from channel partners who can bring these integrations together.
Digital Guardian is also introducing a streamlined Managed DLP for Midsize Companies channel program to help partners sell the new service more effectively.
BeyondTrust has built the standardization of pricing across the products of the four companies who became the present BeyondTrust in 2018 into the program. They have also separated out their less active partners into a new Authorized tier that will buy through distribution.
With the growth of subscription-based sales, FireMon has also restructured its deal registration discounts to add support for subscription-based opportunities.
Zadara also has doubled the number of internal people involved in partner support.
