The new program, which is designed to be simple and flexible, dumps some program concepts the company considers legacy, and moves to a two-tiered structure of Authorized and Invested partners.
The new program is global, unlike its predecessors, has added a new classification for Referral Partners and beefed up another, Incident Response, as part of a move to broaden the partner base in that segment.
The acquisition of Kubernetes management platform provider Rancher Labs in late 2020 marked a key step in the evolution of SUSE’s market strategy from selling their Linux OS to selling a full solution stack around it.
The program’s new name is a play on their newly introduced Vantage SaaS solution, but more than the name is new, as the previous largely ad hoc program has been replaced by a more structured format.
Most of the changes require more partner investment in training in exchange for more rewards. The two new roles, Developer and Advisor, are still not quite ready, and are scheduled to go live in August.
Avanan sold its email suites direct until 2019, but has been moving to a 100% channel model, and is looking to its new partner program to accelerate that shift.
Dell’s global channel chief Rola Dagher talked with ChannelBuzz about the state of the Dell channel today, and the priorities for the rest of the year ahead.
The main feature of the new program is a new partner portal, which is integrated with Salesforce and provides much quicker access to materials and response times from ViewSonic than was the case in the past.
Channel veteran Bill Cordero takes over channel leadership at StorONE, as the company looks to expand its new channel with the aid of a newly-designed channel program.
Arctic Wolf has grown its outsourced security business to about 600 partners, managed as a single group, but with the increase in numbers, and a plan to recruit more, selectively, they are now tiering their program for the first time.
The service provider program, which was announced last fall with the Elevate program and is going live now, has two tiers, and is accompanied by a promo offer that runs through next January.
Commvault’s Metallic SaaS offering has not yet been available to MSP partners, but it will be coming to both sets of MSP partners ‘soon,’ and the company believes it will be highly attractive to both large and small MSPs.
ServiceMax introduced ServiceMax Asset 360 for Salesforce last year, complementing their long-standing field service management platform, to build on the strong momentum the new platform is showing. Now they have introduced a new partner program to support it.
Intel recently introduced new CEO Pat Gelsinger to partners at the Intel Partner Forum, together with his vision for bringing partner-centric prosperity to all. Intel also provided updates on channel issues, marketing, and core areas of the business.
The Broadcom Software services channel had been focused around a single partner, a model based on its CA acquisition, but they concluded that simply wasn’t going to work with the acquired Symantec assets, so have revamped their channel services model.
The rapid growth of Microsoft 365 has pushed Martello’s business, which once was largely focused around Mitel, in a Microsoft direction, so they have remade their partner program to support the business they see as the future of the company.
Hitachi Vantara has been intensifying its channel focus this year, with a new portal, pricing tool, and eLearning modules, and partner satisfaction has increased as a result.
Veeam also has some new competencies around Microsoft 365, Offsite Backup and MSP Backup in pilot now, with some more on the way.
Longer term, the program will likely expand beyond security, but for now the goal is to help partners, with a minimum of 500 supported endpoints, develop both the technical and marketing skills to sell security effectively, without having to become MSSPs.
Louise Cooke, most recently VP of WorldWide Channel at BigID, lays out her objectives for the new program, which is partly in place now and will be built out during the year.
