Extreme Networks channel chief Gordon Mackintosh discusses building partner culture at the combined Extreme, partner opportunities around Extreme Elements, and the effect of opening its training Dojo to partners in this edition of the ChannelBuzz.ca Podcast.
Colin McIsaac, Lenovo Canada’s executive director and GM, and Chris Fabes, Channel Leader in Canada, discuss Lenovo’s Canadian strategy and the role of the channel in it.
Nutanix is emphasizing consistency in overall policy following senior personnel changes, but indicated that joint field interaction between partners and Nutanix personnel is being increased, with new channel resources also being added.
Dell Technologies business units like Pivotal and Boomi are not used much by partners in Canada today, but Andre Valiquette believes customer problems around digital transformation they can solve will drive strong demand and bring partners into their fold.
New Cradlepoint SVP of Partner Sales and Alliances Eric Purcell discusses changes to the company’s channel policies under consideration.
Dell Technologies doubled down on the theme of trust at their partner forum, and emphasized that significant new enhancements which will make it easier to do business with them are on the way.
Gigamon introduces a new partner program designed to provide greater rewards for bringing in new business, and for being better able to support customers.
Cherwell has remade its old partner program, which was undiversified and not very effective, and is looking to add a select number of focused reseller and delivery partners.
Cloudian has partnered with large service providers for years, but has established a new program for smaller MSPs, and is looking for those with some kind of vertical or other focus that differentiate them from generalists.
Zoho still does most of its sales direct, but the channel presence continues to grow, and Zoho is encouraging partners to pursue larger opportunities, especially by leveraging the Zoho One suite.
Fortinet will launch a new global partners program next year that it says will better represent the current multi-model channel than does its current resale-centric program.
Bandura Cyber is at the Channel Partners event this week, looking for quality resellers and MSSPs, as they build out the channel as the core of their route to market going forward.
NetSuite channel chief Craig West joins the podcast at the company’s SuiteWorld event to discuss its new SuiteLife partner engagement model and all things going on in the NetSuite channel community.
Violin’s new partner program formally brings together the old Violin channel with the one newly acquired from X-IO. It is intended to do a lot more than that, however.
HP Americas channel program leader Gary Simms discusses the partner program news from HP Reinvent and much more in this edition of the ChannelBuzz.ca Podcast.
Microsoft’s channel chief says partners are moving away from Outlook and towards Teams as collaboration needs evolve. Here’s what it means for the company’s partners, and why Schuster thinks Teams is a great canvas for VARs.
HPE looks to bring partners more closely into HPE’s own technical communities, introduce a broader type of solution focused credentialing system, and reward both individual techs and partner companies for achievements.
Jim Ortbals is looking to design a channel system that both encourages collaborative relationships between cloud and traditional partners, and effectively assesses and values the contributions made by each to a joint sale. The complicating factor is that he is aware of no one else who has done this effectively to date.
Malwarebytes has managed its MSP partners as resellers until now, but as that segment of the market grows, the company will be rolling out a program specifically designed for MSPs following a successful pilot in Australia.
Micro Focus brings together their legacy business with the software assets acquired from HPE into a single program designed to manage hundreds of product lines, including managing cross-sell opportunities smoothly.
