StorMagic’s SvKMS encryption key management solution is new to the MSP channel, and is being aimed at MSSPs as well as MSPs.
The company, which has moved to a channel-first model, expects that Synnex’s strength in Canada will help them grow their channel there.
The new initiatives build on the familiar strategic principles which were outlined in last year’s next generation partnering initiative.
IGNITE!, which is really a sub-program of RingCentral’s Channel Harmony program, is aimed at organizations with 400 employees and under, and features a different sales process tailored for a shorter sales cycle, and over which the partner has full control.
The new logo partner benefit complements an existing spiff for individual salespeople.
LogicMonitor has intensified its channel focus since Mark Banfield joined the company as CRO from Datto 18 months ago.
Secureworks has worked with channel partners before, but informally in the field. Their first formal channel program is a single-tier one designed explicitly to be very easy for partners to use.
BlackBerry has introduced four suites, which they are encouraging partners to position over the existing standalone offers from both BlackBerry UEM and Cylance.
Dell Canada channel chief Andre Valiquette and Darren Fedorowicz, vice president of North American channel sales for Dell Financial Services talk through the vendor’s response to COVID-19 challenges for partners in this edition of the podcast.
Siemplify has made multiple changes to simplify the Go-to-Market model, but the headline here is margin protection up to a 65% discount level.
SlashNext has rebooted their business model from appliance-centric to the cloud, and their differentiation is their attention to phishing threats in other mediums than email.
NetApp’s short term pandemic policies, its longer term channel initiatives, and its recent acquisition strategy, all drive towards the same cloud-centric goal.
The Boston-based startup has named Chris Riley as SVP of Sales and will look to expand to the next stage of growth with a channel-first strategy.
New Relic has updated a partner program that no longer adequately reflected their solutions mix, or who was selling the solutions.
Dee Dee Acquista’s job has been expanded over that of previous BeyondTrust channel chiefs, to add alliances as well, as the company looks to take its channel business to the next stage of growth.
Okta has a strategic focus this year on improving partner capability to do more in the deal process, and has implemented multiple initiatives to facilitate this.
The new Poly partner program which brings the two legacy ones together will feature a new partner portal, that will be live on April 10.
SonicWall has made some significant changes to their MSSP partner program, adding more flexible billing and licensing management options, and tweaking the program tier requirements and benefits.
The multi-faceted changes to the DCG program are designed to refresh policies which new DCG channel head Steve Biondi saw as having disincented strong partner growth activities instead of encouraging them.
Onapsis’ channel strategy has large integrators front and centre, but the company is actively involved in facilitating and creating relationships across the four partner pillars.
