Channel Programs

Artificial Intelligence

Blumira introduces  SOC Auto-Focus AI and an enhanced MSP Partner Program

October 16, 2025 Mark Cox Comments Off on Blumira introduces  SOC Auto-Focus AI and an enhanced MSP Partner Program
SOC Auto Focus was created to help MSPs and IT teams work smarter, as was the new Blumira MSP Program.

Certifications

Aryaka reworks and simplifies their channel program

October 15, 2025 Mark Cox Comments Off on Aryaka reworks and simplifies their channel program
Simplicity is really the key here, as it is behind many of the changes, including ease on onboarding, as Aryaka positions itself for accelerated channel-led growth.

Channel Communities

New Halcyon channel chief Dave Pawlowski wants partners to brand Halcyon as go-to for ransomware protection

October 9, 2025 Mark Cox Comments Off on New Halcyon channel chief Dave Pawlowski wants partners to brand Halcyon as go-to for ransomware protection
Pawlowski, Halcyon’s newly appointed Worldwide Vice President of Channels and MSSP, lays out his plans to make Halcyon a dominant player specifically in the anti-ransomware space, partnering rather than competing with EDR companies, and getting channel partners and distribution  more involved.

Channel Programs

Network observability vendor NetBrain unveils ACE+ Partner Program

October 8, 2025 Mark Cox Comments Off on Network observability vendor NetBrain unveils ACE+ Partner Program
The all-in-one channel program includes cloud and desktop licensing options, plus a library of pre-built automations with free, full-platform access, allowing partners to rapidly generate customer network assessments and accelerate sales cycles

Artificial Intelligence

AI-powered Nintex releases new global partner program to grow partner base

October 7, 2025 Mark Cox Comments Off on AI-powered Nintex releases new global partner program to grow partner base
AI-powered workflow vendor Nintex has launched their new Nintex Partner Program, designed to help partners to grow their business, deliver greater value to customers, and capitalize on the rising demand for intelligent process automation and AI-powered business orchestration.

Case Studies

V2 Cloud introduces new partner program for MSPs

October 6, 2025 Mark Cox Comments Off on V2 Cloud introduces new partner program for MSPs
In addition to MSPs, the new program reaches out to ISVs as well, in order to build stronger and more collaborative relationships with partners.

Agent

Karen Bowman named as channel chief for Agentic AI company Quiq

October 3, 2025 Mark Cox Comments Off on Karen Bowman named as channel chief for Agentic AI company Quiq
Quiq is the leading innovator in agentic AI for CX solutions, and Bowman has been named to drive the technology solutions distributor’s ecosystem expansion.

Channel Programs

Azul Launches TAP (Technology Alliance Partner Program) to expand Java ecosystem

October 2, 2025 Mark Cox Comments Off on Azul Launches TAP (Technology Alliance Partner Program) to expand Java ecosystem
The TAP program is focused  on ISVs, complements an earlier one for MSPs that Azul launched this summer, and is designed to foster deep collaboration between Azul and technology partners to deliver integrated solutions that improve developer productivity, DevOps efficiency, business productivity and cloud efficiency for Java customers worldwide.

Channel Programs

Flywl launches new partner ecosystem to accelerate cloud marketplace growth

September 30, 2025 Mark Cox Comments Off on Flywl launches new partner ecosystem to accelerate cloud marketplace growth
The Flywl Partner Ecosystem brings together investors, advisors, connectors and resellers who shape how buying decisions get made, to drive smarter software procurement and maximize cloud provider benefits, in order to accelerate cloud software deals by turning partner influence into marketplace outcomes.

Artificial Intelligence

High-performing partners innovating to shape future of the channel: IDC

September 29, 2025 Mark Cox Comments Off on High-performing partners innovating to shape future of the channel: IDC
A new study from IDC and commissioned by Sage shows that the channel is being redefined by a new wave of high performing partners who are scaling faster, adopting AI sooner, and winning with AI and specialization even though a geo like Canada tends to lag.