As the SaaS Security Posture Management has grown significantly, and Adaptive Shield’s out-of-the-box SaaS integrations have multiplied exponentially, and will be on display at the RSA Conference in San Francisco this week.
The additions to SAS’s product lineup, which will be enhanced later this year, gives partners new opportunities to address issues customers have been encountering and put together new solution sets for them.
After some major and not overly successful channel changes, Ivanti brought in Michelle Hodges from outside in late 2022. The changes since then have seen a major revitalization of the channel, and a significant growth in channel sales.
The two new Accelerators cover the edge and networking, joining an existing one around AI, while the Activation Zones, which are different from, but highly complementary to the Accelerators, are around Networking, Intelligent Edge, and Manufacturing.
Secure Out of Band Collaboration is a relatively new technology, and ArmorText believes it will appeal to multiple partner types, including resellers, GSIs and MSPs.
New products will enhance Check Point’s MSP in Canada, while the recently announced channel changes will put more dollars in partners’ pockets.
While the Power Services specialization will be folded into the upper-tier Power segment of Amplify, HP is adding two new designations for its largest partners.
The changes, which were telegraphed with the program’s launch three months ago, will expand technical certifications and capabilities for partners, increase their margins, and expand support for Barracuda’s distributors.
Toronto-based 1Password has more than 100,000 customers, including 25% of the Fortune 500, but have done this with a minor channel presence, so they are building a channel program out, which will include support for MSPs for the first time.
The details on what will clearly be massive change from Broadcom’s acquisition of VMware have been gradually being made public, and Nutanix is one of the VMware competitors who see opportunities created by channel disruption.
The new program is the first IGEL has offered specifically for MSPs, and has features like partners having complete control of SLAs in any form that they want.
StorMagic also indicated to their partners that they have been redoing their own channel program, which they say will add new features while taking nothing away, and should be announced in the next 4-8 weeks.
ControlUp has also announced that long-time Citrix veteran Julia Scully has come over from Citrix to be Head of Global Channel, where she will oversee multiple other channel program enhancements in the year ahead.
The changes remove inconsistencies around these program features, and will be followed up in 2024 with additional partnership and program announcements, some of which are now imminent.
The Service track follows the Sell and Build tracks that went live when Partner Plus was launched last year, and is aimed more at regional GSIs, MSPs and other types of partners that have been doing little or no business with IBM.
Colby Calonica, who had been VP of Sales, is a major channel advocate, and has been promoted to Vice President of Global Sales, Channels and Alliances, to give him responsibility for all the sales efforts.
The cloud giant continues to stress AWS Marketplace as a growing route to market for ISVs and solution providers, adding new features and reducing the cut it takes of Marketplace deals through partners.
Sustainability is a major driving factor for customers, Cisco tells partners, outlining the tools and programs available to help partners build a practice around it.
Cisco chief executive Chuck Robbins explains the Splunk acquisition and focuses on opportunities in AI, security and sustainability in Partner Summit keynote.
At its Partner Summit event, Cisco has previewed changes that will see longstanding partner program elements like architectural specializations and VIP give way to newer programs over the next few years.
