Cherwell has remade its old partner program, which was undiversified and not very effective, and is looking to add a select number of focused reseller and delivery partners.
Cloudian has partnered with large service providers for years, but has established a new program for smaller MSPs, and is looking for those with some kind of vertical or other focus that differentiate them from generalists.
Zoho still does most of its sales direct, but the channel presence continues to grow, and Zoho is encouraging partners to pursue larger opportunities, especially by leveraging the Zoho One suite.
Fortinet will launch a new global partners program next year that it says will better represent the current multi-model channel than does its current resale-centric program.
Bandura Cyber is at the Channel Partners event this week, looking for quality resellers and MSSPs, as they build out the channel as the core of their route to market going forward.
NetSuite channel chief Craig West joins the podcast at the company’s SuiteWorld event to discuss its new SuiteLife partner engagement model and all things going on in the NetSuite channel community.
Violin’s new partner program formally brings together the old Violin channel with the one newly acquired from X-IO. It is intended to do a lot more than that, however.
HP Americas channel program leader Gary Simms discusses the partner program news from HP Reinvent and much more in this edition of the ChannelBuzz.ca Podcast.
Microsoft’s channel chief says partners are moving away from Outlook and towards Teams as collaboration needs evolve. Here’s what it means for the company’s partners, and why Schuster thinks Teams is a great canvas for VARs.
HPE looks to bring partners more closely into HPE’s own technical communities, introduce a broader type of solution focused credentialing system, and reward both individual techs and partner companies for achievements.
Jim Ortbals is looking to design a channel system that both encourages collaborative relationships between cloud and traditional partners, and effectively assesses and values the contributions made by each to a joint sale. The complicating factor is that he is aware of no one else who has done this effectively to date.
Malwarebytes has managed its MSP partners as resellers until now, but as that segment of the market grows, the company will be rolling out a program specifically designed for MSPs following a successful pilot in Australia.
Micro Focus brings together their legacy business with the software assets acquired from HPE into a single program designed to manage hundreds of product lines, including managing cross-sell opportunities smoothly.
WhiteHat has been a long-time application security testing provider, but recognize that the trends in the market require shifting their approach, and they have remade their partner program to incent this focus in their partners.
San Mateo-based Exabeam has announced a restructuring of its Technology Alliance Partner Program, which sees it move from the flat program that is typical of many technology partner programs into a three-tiered program based on the nature of their strategic alliances.
Farsight has had an OEM program to go to market with strategic vendor partners, but now is supplementing that with a new program to expand their reach further through the VAR channel. It formalizes a route to market that has been there before, but on an ad hoc and opportunistic basis.
Microsoft vet Aziz Benmalek takes over as Splunk’s global channel chief, while the company announced new partner incents, improvements to their partner portal, and the implementation of the new partner tracks announced at last fall’s Splunk .conf18.
TITUS has been successful selling to very large enterprises, but as their skillset becomes even more relevant to the broader data protection market, they are broadening their go-to-market strategy with an expanded system of both strategic technology and reseller partners, with the goal of a 100 per cent channel business.
Comodo is recruiting partners who are prepared to make a deeper commitment to the company and supporting them through the program, while leveraging distribution for the first time ever to support much larger numbers of more transactional partners.
Sectigo has been expanding its channel to both increase the amount of business it does, and to broaden it out beyond its historic base in carriers and MSPs. That has included a new channel program, and a focused strategy to make partners successful.
