Stellar Cyber has had a strong cadre of MSPs using their Open XDR platform, but resellers have been underrepresented among their partner base, so the new partner program was designed specifically to strengthen them with this part of the partner ecosystem.
Maher has spent her whole career at very large companies, but often in growth-focused project areas which she thinks well suits the needs of a smaller company like Virtana.
The new partner program uses a point system to not only reward for the usual things like sales and certifications, but for doing high value work with customers like ransomware assessments, even if they do not immediately lead to a sale.
The old program was designed for TeamViewer’s legacy remote connectivity business, and while that business and the partners who sell it are still important to the company, they are increasing the emphasis on the higher value-add OT part of the business.
Cisco’s Alex Pujols joins us on the podcast to discuss the Partner Innovation Challenge, how he sees partners adding value, and how Cisco is supporting those efforts.
The entire program has been formalized to assist global expansion and develop 5G opportunities, but changes have been made to MSP enablement in particular to drive this segment forward.
The program being announced today is for resellers, while a second program for MSSPs is planned for next quarter.
The new program is more of an introduction to Salt for partners, some of whom are not that familiar with AI security, but the plan is to deepen the program with more technical offerings later on.
Acquista, who has had channel leadership roles at a variety of companies in the security space, comes in with a fresh perspective, for while Gigamon already has a channel-first strategy, they see considerable room to grow further.
Two years ago, only 5% of ReliaQuest’s deals went through a partner, a number which rose to 70% last quarter, and led to the company pledging that all deals will now go through a partner unless a customer objects.
The new program has been simplified, reducing the number of tiers, and while benefits for top tier partners have been increased, it is also now easier for new partners to enter the program
Trellix’s new channel program is designed to be more channel friendly and effective than the McAfee and FireEye programs of the companies which became Trellix, with an emphasis on co-operating with partners rather than competing with them.
Most of the newly announced changes revolve around APEX+, the new iteration of Dell’s as-a-service offering for partners.
Lenovo’s updates also include a new Lenovo 360 Solutions Hub to help partners with outcome-based solutions, and a major expansion of their ESG-focused Lenovo 360 Circle.
Elements providing support for resellers and distribution are available now, while additional support for professional services, technology partners, and managed services will roll out later this year.
Redis’s previous partner program was informal and lacking in structure, and has been replaces with a better organized one designed to better enable partners to sell their Redis Enterprise solution in particular.
Alation extends their strategic partner network to further develop data sources once again, with their Partner Program for Open Connector Framework.
Cloud email security vendor IRONSCALES has announced the launch of its formal IRONSCALES @SCALE Partner Program to support and drive growth for their most dedicated partners.
Konica Minolta recently gave an update on the progress of the business in North America, including the role that the dealer channel will play in the strategy.
The new program is designed to enhance partner enablement as an increasingly broad partner ecosystem pursues IBM’s strategic focus on the hybrid cloud and AI.
