The company has gotten more systematic about building out a channel, starting with MSPs, and has created a program for MSPs and MSSPs and hired Mike Lyons as global director of their MSP business.
The gist of VMware’s new partner program has been public knowledge for many months, with the company emphasizing the depth of the program’s rethinking. While multiple programs have been harmonized into one, the Carbon Black, VeloCloud and Pivotal ones remain outside, but are not far off on the road map.
Since last summer, SecureAuth has reconstructed the way in which it manages its partners and the way in which they interact with the internal sales force. They have also made major improvements to their training, and want to make further improvements to partners’ ability to sell services around SecureAuth, and sell SecureAuth as a managed service.
Ivanti looks to reverse past errors by introducing a Chief Customer Officer and a focus on making customers happy rather than end-of-lifing their products. That will see renewals centralized in a new business unit. That change to channel policy is accompanied by another in which the company will focus on far fewer partners.