The cloud-based ERP vendor is reaching more customers by building relationships with buying groups and deepening industry-specific relationships.
Channel Programs
NetSuite expands reach with industry association partnerships
by Robert Dutt •
Channel Programs
Channel Programs
HP expands cross-selling rewards, brings disties into Amplify
by Robert Dutt •
HP has announced further steps towards making its Amplify partner program all-encompassing, inviting distributors into the fold for the first time, simplifying how partners get paid for MDF activities, and finally bringing its distribution partners into the Amplify umbrella.
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Artificial Intelligence, Channel Programs, Storage
NetApp to launch new partner hub
by Mark Cox •
The digital portal allows partners to track deals and register opportunities, and while the previous program has something similar, NetApp’s channel chief says that this one is better.
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Artificial Intelligence, Channel Programs, Computers
Intel reaches out to ISV ecosystem to design new AI use cases with AI PC Acceleration Program
by Mark Cox •
Intel is looking to the new program as a key part of their PC AI Go-to-Market strategy, to turn Intel’s new AI technology innovations into an extremely broad portfolio of use cases.
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Channel Programs, Cloud, Security
Zero Trust Edge cloud security vendor iboss moves to 100% channel model
by Mark Cox •
Iboss is looking to expand its channel with its new Go-to-Market model, particularly by strengthening their enterprise partners with partners who focus on the midmarket and smaller businesses.
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Artificial Intelligence, Channel Programs, Cloud, Data Management
New united OpenText Partner Network to emphasize cross-selling, customer retention and midmarket growth
by Mark Cox •
The integration of the existing OpenText program with the acquired assets from Micro Focus makes the new channel more diverse, and includes features like the OpenText Aviator Thrust program for Partners, to enable partners to build solutions with OpenText Cloud API services.
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Artificial Intelligence, Channel Programs, Marketing
Partner messaging, new marketing initiatives highlight Partner Day at Oktane
by Mark Cox •
While Okta’s increased emphasis on Generative AI was the principal theme of their recent customer and partner event, motivating and equipping partners to double down with Okta on this journey was also critical.
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Channel Programs, Cloud, Hyper-converged
Nutanix makes major enhancements to Elevate Partner Program
by Mark Cox •
Nutanix adds a series of new incents and enablement supports designed to make partners fully autonomous, efficient, and able to support customer success.
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Channel Programs, Networking
Application networking vendor Solo.io launches first partner program
by Mark Cox •
Solo, which makes a service mesh and API management platform named Gloo, is relatively new to the channel, but it brought in more than half their revenues last quarter, and they have announced their first partner program to build on that.
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Artificial Intelligence, Channel Programs
SAS channel leaders emphasize commitment to reseller partners in driving new technology opportunities
by Mark Cox •
SAS is not only doubling down on its reseller channel, but its strategic vendor channel as well, extending partnerships to strengthen their mutual position in Generative AI and other advanced use cases.
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Channel Programs, Cloud, Storage
Lightbits enhances channel-centric model with new partner program
by Mark Cox •
While the previous Go Purple partner program was more of a bare-bones effort, the new Luminary Partner Program is better attuned to the company’s Cloud First strategy, and more complete, although formal certifications won’t arrive till next year.
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Channel Programs, Cloud, Virtualization
Remote access vendor Leostream strengthens channel presence with partner program
by Mark Cox •
Leostream has been in business over 20 years but sold mainly direct, with a minor partner presence, so the company has now established a channel program and transferred their Business Development team to manage partners.
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Channel Programs, Security
Salt Security names first SVP, corporate and business development, to better coordinate partner strategy
by Mark Cox •
Michael Porat comes in to further drive Salt’s growing API business by extending their strategic vendor partnerships and centralizing and enhancing their channel management.
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As-a-Service, Channel Programs
Simon Ewington lays out vision as new HPE VP of Worldwide Channel and Partner Ecosystem
by Mark Cox •
Ewington won’t exactly be a new face, having been at HP and then HPE for 27 years, including many channel facing roles, and having been acting in this position on an interim basis since February, but his past experience provides him with views how partners can be made more effective.
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Artificial Intelligence, Channel Programs, Cloud
VMware partner leadership takes stock of changes since new partner program rollout in March
by Mark Cox •
At VMware Explore, VMware’s channel leaders took stock of recent changes to channel enablement, and provided a brief road map as well.
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Channel Programs, Cloud, Virtualization
VMware Canada channel chief Simon Powell assesses first year on the job
by Mark Cox •
Powell said that in addition to VMware honing in on a more partner-driven strategy, the new announcements at VMware Explore, and the philosophy behind them, will also open up new opportunities for partners.
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Channel Programs, Managed Services
Veritas reworks and formalizes partner program for MSPs
by Mark Cox •
Veritas has updated their traditional services program, but now they have modernized it to give partners more options than in the past.
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Channel Programs, Unified Communications
Mitel continues CLM initiatives as part of metrics-based partner rewards
by Mark Cox •
While Mitel’s channel has recently gone through some structural changes, the focuses, including an emphasis on Customer Lifecycle Management, have remained consistent, and Mitel is doubling down in those areas.
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Channel Programs, Data Management
Snow revamps partner program to raise partner skills, partner visibility
by Mark Cox •
Snow, which has been in the visibility and software asset management market going back into the last century, was content with their existing partner program, but thought a next-gen one would better equip partners for dealing with the challenges of today’s IT environments.
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Channel Programs, Cloud, Storage
NetApp’s new Partner Sphere Partner Program goes live
by Mark Cox •
Last fall NetApp announced its new program, which they term an extension of the previous Unified Partner Program rather than a major overhaul of it, and after giving partners a suitable time to prepare for the new program, it is now operational.
