Tag Archive for MDF

Micro Focus announces unified partner program with single modern partner portal

Micro Focus brings together their legacy business with the software assets acquired from HPE into a single program designed to manage hundreds of product lines, including managing cross-sell opportunities smoothly.

Sectigo hones focused enterprise strategy to drive explosive channel growth in 2019

Sectigo has been expanding its channel to both increase the amount of business it does, and to broaden it out beyond its historic base in carriers and MSPs. That has included a new channel program, and a focused strategy to make partners successful.

New Pulse Secure partner program reworks philosophy to emphasize mutual commitment

The new channel program is much deeper and more fully built out than the original one designed when the company spun out of Juniper, as Pulse Secure wants its program to enable more committed and better trained partners – as well as reduced numbers of them.

SOAR vendor Siemplify brings in Bradd Barmettler as first global channel chief to execute transition to partner-led model

Barmettler’s planned initiatives include a major revamp of the Siemplify channel program. He also wants to build out a channel presence in Canada, where he has had success in the past at other companies.

Cohesity adds service provider component to expanded partner program with significantly more resources

Cohesity has doubled the amount of dollars allocated to their partner program, with new perks like rebates for sales to very large customers and formalized and expanded MDF. They have also established a model for service providers within the program, which provides mechanisms like consumption-based pricing suited to this business model.

StorageCraft removes divisions between partner business models in new channel program

In addition to moving VARs and MSP sales into the same pool, the new StorageCraft partner program now brings all the company’s products into a single program, including brand new and acquired ones.

D&H Canada looks to connect more small VARs with Cisco Meraki though “Driven” program

Randy Churchill, director of marketing and business development for D&H Canada

The “Driven” program for Cisco Meraki is the first program D&H has offered specifically for Cisco Meraki, and includes measures to make it easier for small VARs to become certified on Meraki, and make more money once they are.

Plantronics re-invents partner program, expanding support beyond traditional hardware partners

Plantronics reworks its channel program to give greater emphasis to implementing their SaaS management solution, and to selling their hardware within broader solutions rather than simply as peripherals.

Veritas boosts partner profitability, simplifies certifications in major partner program redo

Veritas remakes its partner program to add additional support for its 360 data management portfolio beyond their two core backup products.

Gigamon announces ex-Riverbed channels exec Michelle Hodges as new channel chief

Hodges talks with ChannelBuzz about her new role at Gigamon, what she brings to the table there, and how she expects to increase the opportunities the company provides to partners.

New storage incents and rebate changes highlight Dell EMC partner program improvements

The beginning of the new Dell EMC fiscal year in February is always the time for the most significant changes to their partner program, although the company acknowledged the changes this year are more about fine-tuning.

SAP announces Cloud Accelerator marketing initiative to boost partner business

The Cloud Accelerator initiative, a new component in the SAP Cloud Choice Profit program, provides cloud marketing resources and support for cloud partners who meet specific criteria.

Security cloud provider OPAQ Networks unveils partner program in shift to 100 per cent channel model

OPAQ Networks says their program, like their platform itself, is all integrated through the cloud, making its components easier for partners to use.

Omnitracs expanding channel for fleet management software solutions

With a U.S. regulatory mandate approaching, Omnitracs has been deepening its SMB channel presence, including a new partnership with Samsung and a push beyond telematics-focused resellers into the broader mobile device management channel.

Data Quality vendor Naveego launches first partner program

Master data management services opportunities are part and parcel of Naveego’s solution, and the company is also offering high margins through the new Naveego Partner Success Program.

Quantum adds new invite-only SPIF Quantum NOW program with focus on new business

Quantum’s new Quantum NOW program is looking to incent reps to bring in new business, particularly in unstructured data and archiving, with higher than usual SPIFs.

Pivot3 expands partner program and makes it more formalized and predictable

Pivot3 has a large channel, and the changes are designed to both provide increased support for go-to partners while ensuring the large majority of partners receive necessary protection and support to close deals.

Salesforce to target 20-30 cloud partners with new $50 million Salesforce Ventures fund

A pair of announcements creates both a new fund to stimulate Salesforce cloud consultant partners, and a new programmatic initiative to work with this group and provide further assistance like MDF funding.

Calgary’s Harvest Ventures reaping bumper crop from refocused Macola

Exact Macola’s largest Canadian partner is benefiting from the company’s reinvigorated channel focus, and sees great potential for Canadian customers in the new Macola product release.