MDF

Distribution

From bank and warehouse to ecosystem orchestrator: A conversation with Frank Vitagliano

April 16, 2026 Robert Dutt 0
Every few years, someone announces the end of distribution. Direct sales was going to kill it. Then e-commerce. Then cloud. Then hyperscaler marketplaces. And yet here we are. Frank Vitagliano is CEO of the Global Technology Distribution
In Case You Missed It

ICYMI: Cisco compute prices jump, AWS pays MSPs cash, and farewell to ICYMI

April 13, 2026 Robert Dutt 0
Cisco compute prices jump April 18 in a market-wide memory squeeze that some forecasters say could last until 2030. AWS begins paying MSPs direct cash for managed services – but requires revenue tagging in place by summer. Nutanix unveils a complete agentic AI platform as Toronto’s Arctiq wins the Americas Reseller Momentum Award. And ICYMI signs off as The Buzz prepares to launch April 20.

Channel Programs

Micro Focus announces unified partner program with single modern partner portal

March 1, 2019 Mark Cox Comments Off on Micro Focus announces unified partner program with single modern partner portal
Micro Focus brings together their legacy business with the software assets acquired from HPE into a single program designed to manage hundreds of product lines, including managing cross-sell opportunities smoothly.

Channel Programs

Sectigo hones focused enterprise strategy to drive explosive channel growth in 2019

February 19, 2019 Mark Cox 1
Sectigo has been expanding its channel to both increase the amount of business it does, and to broaden it out beyond its historic base in carriers and MSPs. That has included a new channel program, and a focused strategy to make partners successful.

Channel Programs

New Pulse Secure partner program reworks philosophy to emphasize mutual commitment

January 24, 2019 Mark Cox Comments Off on New Pulse Secure partner program reworks philosophy to emphasize mutual commitment
The new channel program is much deeper and more fully built out than the original one designed when the company spun out of Juniper, as Pulse Secure wants its program to enable more committed and better trained partners – as well as reduced numbers of them.

Channel Programs

SOAR vendor Siemplify brings in Bradd Barmettler as first global channel chief to execute transition to partner-led model

November 26, 2018 Mark Cox Comments Off on SOAR vendor Siemplify brings in Bradd Barmettler as first global channel chief to execute transition to partner-led model
Barmettler’s planned initiatives include a major revamp of the Siemplify channel program. He also wants to build out a channel presence in Canada, where he has had success in the past at other companies.

Backup

Cohesity adds service provider component to expanded partner program with significantly more resources

October 2, 2018 Mark Cox Comments Off on Cohesity adds service provider component to expanded partner program with significantly more resources
Cohesity has doubled the amount of dollars allocated to their partner program, with new perks like rebates for sales to very large customers and formalized and expanded MDF. They have also established a model for service providers within the program, which provides mechanisms like consumption-based pricing suited to this business model.

Channel Programs

StorageCraft removes divisions between partner business models in new channel program

September 27, 2018 Mark Cox Comments Off on StorageCraft removes divisions between partner business models in new channel program
In addition to moving VARs and MSP sales into the same pool, the new StorageCraft partner program now brings all the company’s products into a single program, including brand new and acquired ones.

Randy Churchill, director of marketing and business development for D&H Canada
Distribution

D&H Canada looks to connect more small VARs with Cisco Meraki though “Driven” program

September 5, 2018 Mark Cox Comments Off on D&H Canada looks to connect more small VARs with Cisco Meraki though “Driven” program
The “Driven” program for Cisco Meraki is the first program D&H has offered specifically for Cisco Meraki, and includes measures to make it easier for small VARs to become certified on Meraki, and make more money once they are.

Channel Programs

Plantronics re-invents partner program, expanding support beyond traditional hardware partners

May 1, 2018 Mark Cox Comments Off on Plantronics re-invents partner program, expanding support beyond traditional hardware partners
Plantronics reworks its channel program to give greater emphasis to implementing their SaaS management solution, and to selling their hardware within broader solutions rather than simply as peripherals.