MDF

Randy Churchill, director of marketing and business development for D&H Canada
Distribution

D&H Canada looks to connect more small VARs with Cisco Meraki though “Driven” program

September 5, 2018 Mark Cox Comments Off on D&H Canada looks to connect more small VARs with Cisco Meraki though “Driven” program
The “Driven” program for Cisco Meraki is the first program D&H has offered specifically for Cisco Meraki, and includes measures to make it easier for small VARs to become certified on Meraki, and make more money once they are.

Channel Programs

Plantronics re-invents partner program, expanding support beyond traditional hardware partners

May 1, 2018 Mark Cox Comments Off on Plantronics re-invents partner program, expanding support beyond traditional hardware partners
Plantronics reworks its channel program to give greater emphasis to implementing their SaaS management solution, and to selling their hardware within broader solutions rather than simply as peripherals.

Backup

Veritas boosts partner profitability, simplifies certifications in major partner program redo

April 10, 2018 Mark Cox Comments Off on Veritas boosts partner profitability, simplifies certifications in major partner program redo
Veritas remakes its partner program to add additional support for its 360 data management portfolio beyond their two core backup products.

Channel Programs

Gigamon announces ex-Riverbed channels exec Michelle Hodges as new channel chief

April 4, 2018 Mark Cox Comments Off on Gigamon announces ex-Riverbed channels exec Michelle Hodges as new channel chief
Hodges talks with ChannelBuzz about her new role at Gigamon, what she brings to the table there, and how she expects to increase the opportunities the company provides to partners.

Channel Programs

New storage incents and rebate changes highlight Dell EMC partner program improvements

February 8, 2018 Mark Cox Comments Off on New storage incents and rebate changes highlight Dell EMC partner program improvements
The beginning of the new Dell EMC fiscal year in February is always the time for the most significant changes to their partner program, although the company acknowledged the changes this year are more about fine-tuning.

Cloud

SAP announces Cloud Accelerator marketing initiative to boost partner business

January 17, 2018 Mark Cox Comments Off on SAP announces Cloud Accelerator marketing initiative to boost partner business
The Cloud Accelerator initiative, a new component in the SAP Cloud Choice Profit program, provides cloud marketing resources and support for cloud partners who meet specific criteria.

Channel Programs

Security cloud provider OPAQ Networks unveils partner program in shift to 100 per cent channel model

January 4, 2018 Mark Cox Comments Off on Security cloud provider OPAQ Networks unveils partner program in shift to 100 per cent channel model
OPAQ Networks says their program, like their platform itself, is all integrated through the cloud, making its components easier for partners to use.

No Picture
Mobility

Omnitracs expanding channel for fleet management software solutions

December 12, 2017 Mark Cox Comments Off on Omnitracs expanding channel for fleet management software solutions
With a U.S. regulatory mandate approaching, Omnitracs has been deepening its SMB channel presence, including a new partnership with Samsung and a push beyond telematics-focused resellers into the broader mobile device management channel.

Cloud

SAP looks to digital cutting edge in lower end of SME

November 16, 2017 Mark Cox Comments Off on SAP looks to digital cutting edge in lower end of SME
SAP is gotten good results in its sub-$300 million segment by going digital to transform the customer experience, and by making these tools available to partners.

Big Data

Data Quality vendor Naveego launches first partner program

October 23, 2017 Mark Cox Comments Off on Data Quality vendor Naveego launches first partner program
Master data management services opportunities are part and parcel of Naveego’s solution, and the company is also offering high margins through the new Naveego Partner Success Program.