MDF

Backup

Veritas boosts partner profitability, simplifies certifications in major partner program redo

April 10, 2018 Mark Cox Comments Off on Veritas boosts partner profitability, simplifies certifications in major partner program redo
Veritas remakes its partner program to add additional support for its 360 data management portfolio beyond their two core backup products.

Channel Programs

Gigamon announces ex-Riverbed channels exec Michelle Hodges as new channel chief

April 4, 2018 Mark Cox Comments Off on Gigamon announces ex-Riverbed channels exec Michelle Hodges as new channel chief
Hodges talks with ChannelBuzz about her new role at Gigamon, what she brings to the table there, and how she expects to increase the opportunities the company provides to partners.

Channel Programs

New storage incents and rebate changes highlight Dell EMC partner program improvements

February 8, 2018 Mark Cox Comments Off on New storage incents and rebate changes highlight Dell EMC partner program improvements
The beginning of the new Dell EMC fiscal year in February is always the time for the most significant changes to their partner program, although the company acknowledged the changes this year are more about fine-tuning.

Cloud

SAP announces Cloud Accelerator marketing initiative to boost partner business

January 17, 2018 Mark Cox Comments Off on SAP announces Cloud Accelerator marketing initiative to boost partner business
The Cloud Accelerator initiative, a new component in the SAP Cloud Choice Profit program, provides cloud marketing resources and support for cloud partners who meet specific criteria.

Channel Programs

Security cloud provider OPAQ Networks unveils partner program in shift to 100 per cent channel model

January 4, 2018 Mark Cox Comments Off on Security cloud provider OPAQ Networks unveils partner program in shift to 100 per cent channel model
OPAQ Networks says their program, like their platform itself, is all integrated through the cloud, making its components easier for partners to use.

No Picture
Mobility

Omnitracs expanding channel for fleet management software solutions

December 12, 2017 Mark Cox Comments Off on Omnitracs expanding channel for fleet management software solutions
With a U.S. regulatory mandate approaching, Omnitracs has been deepening its SMB channel presence, including a new partnership with Samsung and a push beyond telematics-focused resellers into the broader mobile device management channel.

Cloud

SAP looks to digital cutting edge in lower end of SME

November 16, 2017 Mark Cox Comments Off on SAP looks to digital cutting edge in lower end of SME
SAP is gotten good results in its sub-$300 million segment by going digital to transform the customer experience, and by making these tools available to partners.

Big Data

Data Quality vendor Naveego launches first partner program

October 23, 2017 Mark Cox Comments Off on Data Quality vendor Naveego launches first partner program
Master data management services opportunities are part and parcel of Naveego’s solution, and the company is also offering high margins through the new Naveego Partner Success Program.

Channel Programs

Quantum adds new invite-only SPIF Quantum NOW program with focus on new business

October 20, 2017 Mark Cox Comments Off on Quantum adds new invite-only SPIF Quantum NOW program with focus on new business
Quantum’s new Quantum NOW program is looking to incent reps to bring in new business, particularly in unstructured data and archiving, with higher than usual SPIFs.

Channel Programs

Pivot3 expands partner program and makes it more formalized and predictable

August 28, 2017 Mark Cox Comments Off on Pivot3 expands partner program and makes it more formalized and predictable
Pivot3 has a large channel, and the changes are designed to both provide increased support for go-to partners while ensuring the large majority of partners receive necessary protection and support to close deals.